Top 10 Best International Luxury Fashion Brands in Vietnam

1 Louis Vuitton

Key features:

• Founded in 1854 in France
• Known for luxury leather goods, handbags, luggage, shoes, accessories
• Iconic LV monogram feature on most products
• Operates 9 stores across Vietnam

Pros: Timeless, iconic designs. High quality materials and craftsmanship. Luxury experience in-stores.

Cons: Very expensive. Limited availability of popular/rare items. Long waitlists for custom orders.

Key stores of Louis Vuitton:

• Louis Vuitton store in Ho Chi Minh City: 115 Dong Khoi Street, District 1.
• Louis Vuitton store in Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Louis Vuitton store in Da Nang: Lotte Mart Da Nang, 06 Nai Nam Street, Hai Chau District.
• Louis Vuitton store in Nha Trang: Sailing Club Shopping Mall, Tran Phu Street, Loc Tho Ward.
• Louis Vuitton store in Can Tho: Vincom Plaza Xuan Khanh, Xuan Khanh Ward.

Louis Vuitton is undoubtedly the most recognizable luxury brand in Vietnam. Their bags and leather goods are aspirational items for many Vietnamese consumers. However,  the astronomical prices put them out of reach for most. Those who can afford LV love showing off the iconic monogram pattern.

2 Chanel

Key features:

• French luxury house founded in 1910 by Coco Chanel
• Renowned for women’s luxury ready-to-wear, handbags, perfumes, makeup
• conic designs include the 2.55 quilted bag, tweed suits, little black dress
• Operates boutiques in Hanoi and Ho Chi Minh City

Pros: Timeless, elegant style and quality. Investment pieces. Classic designs never go out of fashion.

Cons: Very expensive. Limited availability for popular items. Not as flashy as other brands.

Key stores of Chanel:

• Ho Chi Minh City: Chanel Boutique, 116 Nguyen Hue Street, District 1.
• Hanoi: Chanel Boutique, Trang Tien Plaza, 24 Hai Ba Trung Street.
• Da Nang: Chanel Boutique, Vincom Center, 910A Ngo Quyen Street.
• Nha Trang: Chanel Boutique, Vinpearl Luxury Landmark 81 Hotel & Residence.
• Ha Long Bay: Chanel Boutique, Sun World Halong Complex.
• Phu Quoc Island: Chanel Boutique, JW Marriott Phu Quoc Emerald Bay Resort & Spa.

Chanel represents refined, Parisian elegance. Their handbags and clothes are wardrobe staples for wealthy women in Vietnam who value subtle luxury. Items like the iconic 2.55 bag retain value well, making Chanel a sound investment over flashier brands. The brand maintains an air of exclusivity in Vietnam.

3 Dior

Key features:

• French luxury house founded in 1946 by Christian Dior
• Known for haute couture, fashion accessories, makeup, skincare
• Popular for Lady Dior handbags, Sauvage fragrance for men
• Boutiques located in Hanoi, Danang and Ho Chi Minh City

Pros: High quality craftsmanship. Innovative yet classic designs. Aspirational brand name and reputation.

Cons: Very expensive. More flashy/show-off factor than brands like Chanel. Limited product availability.

Key stores of Dior:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart Danang, 6 Nai Nam Street, Hai Chau District.
• Can Tho: Vincom Plaza Xuan Khanh, 209A Xuan Khanh Street, Ninh Kieu District.
• Haiphong: Parkson TD Plaza, Le Hong Phong Street, Ngo Quyen District.

Dior has a glamorous, indulgent aesthetic that appeals to Vietnam’s nouveau riche looking to show off. The brand is especially popular for its handbags like the Lady Dior, which often retail for over $4,000 USD. Dior boutiques offer a luxurious shopping atmosphere. The brand has less availability in Vietnam than Louis Vuitton but is growing.

4 Gucci

Key features:

• Founded in Florence, Italy in 1921
• Known for luxury leather goods, shoes, ready-to-wear fashion, accessories
• Iconic designs feature GG monogram logo and green/red stripes
• Operates stores in Hanoi, Danang and Ho Chi Minh City

Pros: Recognizable, iconic designs and logo. Conveys wealth and status. High quality and craftsmanship.

Cons: Very expensive. Some “logo-mania” designs can appear gaudy/tacky. Difficult to obtain popular items.

Key stores of Gucci fashion:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart, 6 Nai Nam Street, Hai Chau District.
• Can Tho: Vincom Plaza Xuan Khanh, 209A Tran Hung Dao Street, Cai Khe Ward.
• Nha Trang: Nha Trang Center Mall, 20 Tran Phu Street, Loc Tho Ward.

Gucci resonates with Vietnamese nouveau riche who prioritize flashy signals of wealth. The iconic GG logo and green/red stripe designs are a status symbol. Gucci offers an indulgent, jet-set lifestyle aesthetic. However, some feel the brand has adopted a too logo-heavy approach in recent years that can appear more gaudy than luxurious. Availability remains limited in Vietnam.

5 Prada

Key features:

• Founded in Milan, Italy in 1913 by Mario Prada
• Known for luxury leather handbags, shoes, accessories, ready-to-wear
• Understated, minimalist aesthetic
• Operates a handful of stores in Hanoi and Ho Chi Minh City

Pros: High quality Italian craftsmanship. Clean, timeless designs. Conveys elegance/sophistication. Retains value well.

Cons: Conservative designs less flashy than other brands. Very expensive. Brand recognition still growing in Vietnam.

Key stores of Prada fashion:

• Ho Chi Minh City: Prada Boutique, 39 Dong Khoi Street, District 1.
• Hanoi: Prada Store, Lotte Center Hanoi, 54 Lieu Giai Street, Ba Dinh District.
• Da Nang: Prada Corner Shop, Vincom Plaza Ngo Quyen, Ngo Quyen Street, Son Tra District.
• Nha Trang: Prada Outlet Store, Vincom Plaza Le Thanh Ton, Le Thanh Ton Street, Loc Tho Ward.

Prada represents tasteful luxury to Vietnamese consumers looking for products more subtle than Louis Vuitton or Gucci monograms. Their handbags and shoes emphasize high quality over branding. Prada still trails bigger names for brand recognition in Vietnam but attracts sophisticated shoppers not looking to flaunt labels. Products like the Galleria bag retain value very well.

6 Hermès

Hermès is a prestigious French luxury brand established in 1837, specializing in leather goods, lifestyle accessories and ready-to-wear. Hermès boutiques can be found in Hanoi and Ho Chi Minh City.

Features: Iconic Birkin and Kelly handbags. Fine leathergoods. Famous silk scarves. Equestrian roots. Craftsmanship and durability.

Pros: Incredible quality and longevity. Styles that stand the test of time. Scarcity and exclusivity of most coveted models. Strong resale value. Worldwide prestige.

Cons: Prohibitively expensive. Years-long waitlists for Birkin and Kelly bags. Limited product releases and availability. Requirement to build relationship and purchase history with sales associates.

Key stores of Hermès fashion:

• Ho Chi Minh City: Hermès Store, 116 Nguyen Hue Boulevard, District 1.
• Hanoi: Hermès Boutique, 8 Le Thanh Tong Street, Hoan Kiem District.
• Da Nang: Hermès Store, Ground Floor, Vincom Plaza Ngo Quyen, Hai Chau District.
• Nha Trang: Hermès Boutique, Tran Phu Street, Loc Tho Ward.
• Ha Long City: Hermès Store, Sun World Halong Park Shopping Mall.

Opinion: Hermès represents the very pinnacle of luxury goods. Items like the Birkin bag are ultimate status symbols in Vietnam denoting wealth, success and exclusivity. The barrier to entry is extremely high, but Hermès offers a lifetime of enjoyment for the lucky few able to purchase.

7 Saint Laurent

Key features:

• French luxury house founded in 1961 by Yves Saint Laurent
• Known for ready-to-wear, handbags, shoes, accessories

Aesthetic: sleek, modern, rock chic Operates a handful of stores in Vietnam

Pros: Contemporary, fashion-forward designs. Conveys luxury and sophistication. Durable, high-end materials.

Cons: Very expensive. Smaller presence and brand recognition than other labels in Vietnam.

Key stores of Saint Laurent:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart Da Nang, 06 Nai Nam Street, Hai Chau District.
• Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.
• Can Tho: Vincom Plaza Can Tho, 30/04 Street, Xuan Khanh Ward.

Saint Laurent offers a more modern take on luxury than heritage names like Chanel or Dior. The brand has sleek, rock chic aesthetic with leather jackets, skinny denim, and edgy accessories. Prices remain sky-high, although Saint Laurent is slightly more affordable than fashion houses with bigger brand presence in Vietnam. But its cooler designs resonate with younger high-end shoppers.

8 Burberry

Key features:

• Iconic British fashion house founded in 1856
• Known for luxury clothing and accessories, especially trench coats
• Signature tan, black, red check pattern on many designs
• Operates a handful of stores in Vietnam

Pros: Immediate brand recognition from check pattern. Conveys luxury and sophistication. High-end materials.

Cons: Classic styles may not appeal to younger shoppers. Brand visibility still limited compared to global luxury giants.

Key stores of Burberry fashion:

• Ho Chi Minh City: Vincom Center Dong Khoi, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart Da Nang, 6 Nai Nam Street, Hai Chau District.
•  Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.
• Hue: Hue Shopping Center, 47 Chu Van An Street, Phu Hoi Ward.

Best known for its iconic trench coats, Burberry offers an understated British luxury aesthetic that appeals to some Vietnamese consumers. The signature tan, black and red check pattern provides immediate brand recognition. However, Burberry has lower brand visibility in Vietnam than global giants like Louis Vuitton. The classic styles also trend older than brands like Saint Laurent. But it remains an aspirational luxury name.

9 Bottega Veneta

Key features:

• Italian luxury fashion house founded in 1966
• Known for leather goods, shoes, ready-to-wear, accessories
• Understated branding with signature woven leather
• Very limited presence/availability in Vietnam

Pros: High quality Italian craftsmanship. Understated elegance. Durable, well-made leather goods. Brand mystique and subtle recognition.

Cons: Very limited availability and high prices in Vietnam. Less flashy and overt branding. Brand recognition lags bigger names.

• Key stores of Bottega Veneta fashion:
• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart Da Nang, 6 Nai Nam Street, Hai Chau District.
• Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.
• Can Tho: Lotte Mart Can Tho, 36 Hung Vuong Street, Tan An Ward.

Bottega Veneta appeals to Vietnamese luxury shoppers seeking discretion and quality craftsmanship over logos. The label is renowned for its signature woven leather technique. But most items remain unattainable in Vietnam besides small accessories. Bottega Veneta trails category giants for prestige and name recognition. But its craftsmanship and subtle branding intrigue luxury shoppers.

10 Tiffany & Co.

The iconic American jeweler Tiffany & Co. has operated in Vietnam through authorized retailers for many years. It is renowned for diamond jewelry and engagement rings.

Features: Robin egg blue boxes and shopping bags. Six-prong diamond solitaire rings. Elegant floral designs. Atlas collection. Celebrity favorites.

Pros: Strong brand prestige and recognition. Timeless designs like Return to Tiffany and Atlas. Popular as engagement rings and gifts. Resale value and investment quality.

Cons: Perceived as affordable luxury – significant markup on base materials. Limited boutique locations in Vietnam. Lower carat stones than some competitors.

Key stores of Tiffany fashion:

• Ho Chi Minh City: 65 Nguyen Hue, District 1.
• Hanoi: 13 Ngo Quyen, Hoan Kiem District.
• Da Nang: Lot A2-A3 Vincom Center, Ngu Hanh Son District.
• Can Tho: 108A Nguyen An Ninh, Ninh Kieu District.
• Hai Phong: Times City Building, Le Hong Phong Street, Hong Bang District.
• Hue: 28 Hung Vuong Street, Phu Hoi Ward.
• Vung Tau: Imperial Plaza at 159 Thuy Van Street.

Opinion: Tiffany & Co. enjoys immense popularity in Vietnam as the go-to for diamond rings, gifts and commemorative jewelry. The famous Tiffany blue box is an experience in itself. While not the top tier of luxury, Tiffany maintains an aspirational allure.

Conclusion

Vietnam’s rising middle and upper class has fueled demand for luxury brands over the past decade. While availability remains limited compared to mature luxury markets, all the major global fashion houses now operate in Vietnam to cater to this growing appetite.

Louis Vuitton, Dior, and Gucci are widely recognized status symbols that attract nouveau riche Vietnamese customers. Meanwhile, brands like Chanel, Prada and Cartier appeal through more discreet luxury and craftsmanship. Aspirational luxury shoppers now can access a wide selection of international designer brands locally. But high prices keep most true luxury out of reach for the average Vietnamese consumer.