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Top 10 Best Local Clothing Brands in Vietnam

Vietnam has a thriving fashion industry and ranks top 3 in the world in garment exports. Vietnam has many talented designers creating beautiful and unique clothing brands. In this section, Dony fashion cooperates with consumer experts to choose the secrets so you can find the right domestic fashion brands as follows:

Tips to choose right fashion:

  • Consider the latest trends and fashion styles in Vietnam.
  • Look for local designers who showcase unique and authentic Vietnamese fashion.
  • Seek recommendations from locals or trusted fashion bloggers.
  • Visit local markets and boutiques to discover hidden gems.
  • Check quality of materials and craftsmanship.
  • Try on different sizes.
  • Check personal style and comfort.
  • Don’t be afraid to experiment with traditional Vietnamese garments like ao dai or conical hats.

Tips to avoid fake fashion:

  • Seek recommendations from locals or trusted sources.
  • Research reputable local fashion brands before shopping.
  • Examine the quality of materials and stitching.
  • Pay attention to labels, tags, and packaging for authenticity.
  • Compare prices across different stores to ensure reasonability.
  • Check the product’s origin and manufacturing process.
  • Shop at established markets or boutiques recommended by locals.

Here is a look at 10 of the best local clothing brands in Vietnam that you should know about

1 Cong Tri

Founded in 2007 by designer Nguyen Cong Trai, Cong Tri is one of Vietnam’s most prestigious fashion brands. Cong Tri fahion are known for his elegance, sophistication and avant-garde styles.

Cong Tri
Cong Tri

Some key features of Cong Tri:

  • Elegant and sophisticated designs, often with avant-garde elements
  • High quality fabrics like silk, chiffon and lace
  • Intricate details like embroidery, sequins and beads
  • Perfect for red carpet events and high fashion looks

Key stores of Cong Tri fashion:

  • Ho Chi Minh City: 23 Nguyen Hue Street, District 1.
  • Hanoi: 57 Tran Hung Dao Street, Hoan Kiem District.
  • Da Nang: 9 Le Duan Street, Hai Chau District.
  • Can Tho: 31 Cach Mang Thang Tam Street, Ninh Kieu District.
  • Nha Trang: 87 Pham Van Dong Street, Vinh Nguyen Ward.
  • Ha Long Bay: 4 Bai Chay Street, Hong Gai Ward.

The brand’s clothes are beautiful but can be quite expensive. However, you are paying for the amazing craftsmanship and originality of Cong Tri’s collections. If your budget allows, it is a great option for special occasion clothing in Vietnam.

2 Blue Exchange

Blue Exchange is a popular Vietnamese brand known for its casual, comfortable clothes perfect for everyday wear. It’s affordable without sacrificing style.

Blue Exchange
Blue Exchange

Key Features:

  • Relaxed, laidback aesthetic
  • Natural fibers like cotton, linen, silk
  • Loose silhouettes and breathable fabrics

This brand offers staples like t-shirts, button-downs, shorts, and jeans in an earthy color palette. The clothes are meant to be lived in and loved for years. There is also a strong focus on sustainability and ethical production.


  • Well-made basics at low prices
  • Sustainable production methods
  • Size-inclusive up to 3XL


  • Mostly casual selection
  • Natural fibers may wrinkle
  • Limited formal and occasion wear

Key stores of Blue Exchange fashion:

  • Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
  • Hanoi: 46 Tran Hung Dao Street, Hoan Kiem District.
  • Da Nang: 79 Le Duan Street, Hai Chau District.
  • Nha Trang: 10 Tran Phu Street, Loc Tho Ward.
  • Can Tho: 15 Nam Ky Khoi Nghia Street, Ninh Kieu District.

Blue Exchange is perfect for stocking up on wardrobe basics like tees, tanks, and jeans. The quality and sustainability factor make the low prices even sweeter. My main gripe is the lack of going-out options. But for everyday wear, Blue Exchange checks all the boxes.

3 IVY Moda

IVY Moda is a women’s fashion brand offering stylish designs for everyday wear. Their clothes work for a variety of occasions and body types.

IVY Moda
IVY Moda

Some key features of IVY Moda:

  • Trendy yet versatile pieces for work, weekends and going out
  • Lots of options for professional women’s wear
  • Affordable pricing compared to other local brands
  • Slim fit designs flatter a variety of body types
  • Modern chic aesthetic with feminine accents

Key stores of IVY Moda:

  • Hanoi: 1st Floor, Vincom Center Ba Trieu, No. 191 Ba Trieu Street, Hai Ba Trung District.
  • Ho Chi Minh City: Level 3, Saigon Centre, No. 65 Le Loi Street, Ben Nghe Ward, District 1.
  • Da Nang: Ground Floor, Vincom Plaza Ngo Quyen, No. 910A Ngo Quyen Street, An Hai Bac Ward, Son Tra District.
  • Can Tho: Ground Floor, Vincom Plaza Xuan Khanh, No. S01 Xuan Khanh Street, Ninh Kieu District.
  • Hue: Ground Floor B05-B06 Vincom Plaza Hue II – Dien Bien Phu Street – Phu Nhuan Ward – Hue City.

IVY Moda is a great local brand for stylish women on a budget. Their clothes take you effortlessly from work to play with cool, contemporary pieces that fit well without breaking the bank.

4 Kelley Bui

Kelley Bui captures rock n’ roll edge with a touch of femininity. The clothes make a bold statement for girls who live on the wild side.

Kelley Bui
Kelley Bui

Key Features:

  • Edgy rocker aesthetic
  • Leather, studs, mesh, and hardware details
  • Bodycon silhouettes and bold prints

Kelley Bui offers daring looks featuring leather, spike embellishments, and graffiti- inspired prints. The clothes have sexy, rebellious attitude while still celebrating the female form. This brand empowers women to embrace their fearless side.


  • Playful, trendy clothes
  • Cute accessories available
  • Budget pricing


  • Mostly casual clothes
  • Might not suit all ages
  • Limited plus sizes

Key stores of Kelley Bui fashion

  • Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
  • Hanoi: 46 Tran Hung Dao Street, Hoan Kiem District.
  • Da Nang: 79 Le Duan Street, Hai Chau District.
  • Can Tho: 98 Nguyen Van Linh Street, Ninh Kieu District.
  • Nha Trang: 4 Tran Phu Street, Loc Tho Ward, Nha Trang City.

Kelley Bui’s rock n’ roll vibe is addictive if you love standing out. The embellished leather jackets are to die for! I do wish the collection included more than just edgy basics – the aesthetic would look awesome applied on gowns and formal wear too. This brand encourages self-expression and owning your style power.


HADES is an edgy streetwear brand founded in 2011 in HCMC known for their dark, grungy aesthetic. The brand caters to young fashionistas looking for unique statement  pieces.


Some features of HADES:

  • Heavy use of black, often accented with red
  • Dark, gothic and punk inspired prints and graphics
  • Oversized fits, asymmetric cuts, and distressed details
  • Bold accessories like chain belts and chokers
  • Unisex clothing perfect for self-expression

Key stores of Hades fashion

  • Hanoi: 12 Le Loi Street, District 1.
  • Ho Chi Minh City: 6 Nguyen Hue Street, District 3.
  • Da Nang: 79 Tran Phu Street, Hai Chau District.
  • Nha Trang: 7 Nguyen Thien Thuat Street, Khanh Hoa Province.
  • Hue: 4 Le Loi Street, Thua Thien Hue Province.

HADES offers the perfect wardrobe for guys and gals who want to give off a cool, rebellious vibe. Just be careful not to go overboard with their aggressive styles!

6 Marc Fashion

Marc Fashion offers timeless, dapper designs for modern gentlemen. The brand combines British tailoring with Italian style for a refined, cosmopolitan look.

Marc Fashion
Marc Fashion

Some features of Marc Fashion:

  • Sophisticated business and formal wear
  • Luxe materials like wool, linen and leather
  • Muted earth tones and classic patterns like houndstooth
  • Tailored fits and silhouettes
  • Accessories like briefcases and leather gloves

Key stores of Marc Fashion

  • Ho Chi Minh City: Marc Fashion Store, 3 Nguyen Hue Street.
  • Hanoi: Marc Fashion Store, 6 Tran Hung Dao Street.
  • Da Nang: Marc Fashion Store, 9 Le Duan Street.
  • Can Tho: Marc Fashion Store, 7 Phan Dinh Phung Street.
  • Nha Trang: Marc Fashion Store, 54 Nguyen Thien Thuat Street.
  • Hai Phong: Marc Fashion Store, 21 Le Loi Street.

Marc Fashion’s clothes are perfect for gentlemen looking to update their wardrobe with pieces of impeccable taste. The clothes are beautifully crafted for a polished,
distinguished aura.

7 Moi Dien

Moi Dien is an eco-conscious fashion brand based in Hanoi 2016. They use environmentally friendly fabrics and manufacturing practices.

Moi Dien
Moi Dien

Some features of Moi Dien:

  • Sustainable fabrics like linen, organic cotton, recycled polyester
  • Made in small batches to reduce waste
  • Neutral, earthy color palette
  • Minimalist, timeless silhouettes
  • Gender inclusive, size inclusive
  • Affordable sustainable fashion

Key stores of Moi Dien Fashion:

  • Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
  • Hanoi: 6 Tran Quang Khai Street, Hoan Kiem District.
  • Da Nang: 79 Le Duan Street, Hai Chau District.
  • Can Tho: 7 Cach Mang Thang Tam Street, Ninh Kieu District.
  • Hai Phong: 54 Lach Tray Street, Ngo Quyen District.

Moi Dien is perfect for eco-minded consumers who want style and sustainability. Their responsible business practices make you look good while doing good for the planet.

8 Juno

Juno is a contemporary Vietnamese fashion label launched in 2016. The brand focuses on effortlessly chic clothes that transition from day to night.


Key Features:

  • Feminine, romantic styles
  • Lots of versatile dresses and separates
  • Affordable designer pricing

Juno’s aesthetic is feminine and put-together. The brand offers lots of versatile dresses, skirts, tops, and pants in solid colors and minimal prints. The fabrics and silhouettes are flattering for work or going out. This is a brand for the girl who wants a complete, well- edited wardrobe.


  • Timeless, well-made clothes
  • Transitional pieces for work and play
  • Classic styles at lower prices


  • More subtle designs
  • Mostly casual, few gowns
  • Limited availability outside Vietnam

Key stores of Juno fashion:

  • Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
  • Hanoi: 46 Tran Hung Dao Street, Hoan Kiem District.
  • Da Nang: 9 Le Duan Street, Hai Chau District.
  • Nha Trang: 26 Nguyen Thien Thuat Street, Loc Tho Ward.
  • Hue: 15 Pham Ngu Lao Street, Phu Hoi Ward.
  • Can Tho: 68 Cach Mang Thang Tam Street, An Binh Ward.

Juno is one of my favorite Vietnamese brands because the clothes just work. The mix- and-match potential is great, and the classic styles remain in vogue year after year. My only complaint is the clothes are mostly casual. But the designs are so easy and wearable.

9 Sixdo – Do Manh Cuong

Launched in 2018, Do Manh Cuong has quickly made waves in the fashion industry with his modern feminine collections. The designer expertly uses delicate materials like silk, lace and tulle to create whimsical and elegant pieces. The brand has been seen on international runways and continues to grow in popularity.

Sixdo - Do Manh Cuong
Sixdo – Do Manh Cuong


  • Ultra-feminine designs using delicate materials
  • Flowing dresses, skirts, blouses in pastel hues
  • Increasing international presence


  • Unique ethereal aesthetic
  • Impeccable tailoring and construction
  • Garnered strong industry praise in a short time


  • Mostly caters to women
  • Limited products available

Key stores of Sixdo fashion:

  • Ho Chi Minh City: 23 Nguyen Hue Street, District 1.
  • Hanoi: 46 Tran Hung Dao Street, Hoan Kiem District.
  • Da Nang: 79 Le Duan Street, Hai Chau District.
  • Nha Trang: 97 Nguyen Thien Thuat Street, Loc Tho Ward.
  • Can Tho: 54 Cach Mang Thang Tam Street, Ninh Kieu District.

Do Manh Cuong delivers beautiful, dreamy designs perfect for the feminine aesthetic. The brand produces excellent quality products and has been able to distinguish itself through strong artistic vision and identity. It is poised for continued success on the global stage.

10 Canifa

Canifa is the go-to brand for minimal chic, everyday pieces. Established in 2016 by Khoa Luu, Canifa believes in reinventing basic wardrobe staples like shirts, T-shirts, trousers and imbuing them with subtle twists like a knot detail, billowy silhouette or asymmetric hemline.


The clothes are sophisticated yet very wearable with clean lines, quality tailoring and neutral color palette. Canifa masters the balance between simplicity and originality.


  • Canifa fashion offers trendy and stylish clothing options for both men and women.
  • The brand provides a wide range of affordable fashion choices, catering to different budgets.
  • Canifa’s garments are known for their good quality and durability, ensuring long- lasting wear.


  • Some customers have reported issues with the sizing of Canifa’s clothing, leading to difficulties in finding the right fit.
  • Limited availability of certain sizes and styles can make it challenging to find specific items.
  • The brand primarily focuses on casual wear, which may not cater to those seeking formal or professional attire.

Key stores of Canifa fashion:

  • Ho Chi Minh City: Canifa Fashion Store, 13 Nguyen Hue Street, District 1.
  • Hanoi: Canifa Fashion Store, 56 Ba Trieu Street, Hai Ba Trung District.
  • Da Nang: Canifa Fashion Store, 79 Tran Phu Street, Hai Chau District.
  • Da Lat: Canifa Fashion Store, 31 Le Dai Hanh Street, Ward 3.
  • Nha Trang: Canifa Fashion Store, 57 Nguyen Thien Thuat Street, Loc Tho Ward.


Vietnam is home to many talented fashion designers creating stunning clothing with their own unique sense of style. From high fashion brands like Cong Tri to ethical labels like Moi Dien, there are so many amazing local brands to discover. Trying some Vietnamese fashion is a great way to experience the creativity and craftsmanship of this dynamic country. So next time you’re shopping in Vietnam, be sure to check out these top 10 local brands!

Henry Pham (Pham Quang Anh), CEO of DONY GarmentHenry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.

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