A bicycle is a two-wheeled vehicle powered by human force through a pedal mechanism. The basic structure of a bicycle includes the frame, wheels, drivetrain, and control components such as handlebars and brakes.
Currently, the Vietnamese bicycle market is bustling with the presence of many reputable brands, notably names like Thong Nhat, Hitasa, Vinbike, AVAcycle, Twitter, Bianchi, Java, Trek, Giant, Asama, and more. Each brand has its own characteristics, meeting diverse consumer needs from common bicycles to high-end sports bikes.
According to a report by VAMM (Vietnam Association of Motorcycle Manufacturers), the domestic bicycle market has witnessed impressive growth of about 15-20% in 2023, with estimated sales reaching over 2 million units.
This figure reflects the increasing trend in using bicycles as an environmentally friendly means of transportation and for fitness purposes.
With a diversity of models and functions, the Vietnamese bicycle market currently offers many attractive business opportunities. Follow this article for a more comprehensive view of this market.
Thong Nhat Bicycles
Thong Nhat is a long-standing brand since 1960, providing a variety of bicycles from children to adults, and high-quality mountain bikes.
Notable features:
- Fashionable, youthful design with many accompanying utilities.
- Sturdy frame, safe braking system, high durability.
- Achieved many awards and prestigious quality certifications.
- Affordable prices, suitable for many target groups.
Thong Nhat has been operating in the industry for over 63 years and has achieved many major awards such as the First Class Labor Medal, Prestigious Export Enterprise Award, etc.
Hitasa Bicycles
Established in 2003, Hitasa specializes in manufacturing bicycles and electric bicycles for all demographics.
Notable features:
- Trendy, eye-catching designs suitable for diverse groups.
- Durable paint layer using advanced German technology.
- Sturdy bike frame with good load-bearing capacity.
- Responsive brakes.
- Use of quality materials such as ABS plastic, aluminum alloy, PU leather, etc.
Hitasa bicycles are reasonably priced, commensurate with the quality of the bike and suitable for many families.
Vinbike Bicycles
Vinbike is a Vietnamese brand meeting all customer needs with diverse lines such as mountain bikes, street bikes, children’s bikes, etc.
Notable features:
- Impressive, sophisticated design, optimized for users.
- Sturdy frame with good load-bearing capacity; equipped with powerful drivetrain.
- Safe braking system, easy to maintain; many accompanying utilities.
- Diverse product lines for all needs.
AVAcycle Bicycles
Belonging to the AVAWorld ecosystem of The Gioi Di Dong group, AVAcycle is a new brand launched in 2022 but is very popular among parents with young children of cycling age.
Notable features:
- Diverse models and designs, eye-catching appearance attracting young children.
- Specializes in children’s bicycles with unique designs and eye-catching colors.
- Sturdy frame, durable powder coating, dirt-resistant.
- Safe brakes, brake levers suitable for children’s hands.
Additionally, the bikes are equipped with many utilities to enhance user experience such as racks, mudguards, bells, baskets, training wheels, etc.
Twitter Bicycles
Twitter is a bicycle brand imported from the Federal Republic of Germany. Although still relatively young, Twitter racing bikes are gradually conquering the market in some European and Asian countries thanks to their outstanding features.
Notable features:
- Diverse and rich models, beautiful and fashionable designs, meeting the tastes of diverse consumers.
- The entire production, assembly, and finishing process is strictly supervised by experts, meeting the technical standards of the European Union EU.
- Applying high technology from Europe, Twitter bike frames provide sturdiness but are extremely lightweight.
Bianchi Bicycles
Founded in 1885, Bianchi is a quality sports bicycle brand from Italy, famous for its Countervail technology.
Notable features:
- Sturdy frame made from premium alloy materials.
- Dynamic sports design, diverse models and colors.
- Genuine, quality accessories.
- Application of new materials, superior performance and quality.
Bianchi is a brand frequently present in important international cycling races.
Java Bicycles
Java is an international bicycle brand with diverse lines such as MTB, Hybrid, and Road.
Notable features:
- All bikes are aerodynamically designed with flat and thin surface sections, minimizing air resistance when the bike is in motion.
- Tires have a small cross-section to reduce air resistance and friction on the road surface.
- Featuring an ultra-light aluminum alloy frame, weldless technology to optimize weight and aerodynamics, along with a unique internal cable routing system.
Trek Bicycles
Trek is a reputable bicycle brand established in 1976 in the United States.
Notable features:
- Hydroforming technology, seamless and refined frame.
- OCLV carbon frame or premium Alpha Aluminum alloy.
- IsoSpeed suspension pivot, smooth ride on all terrains.
Trek racing bikes are designed meticulously and precisely, providing users with a safe and functional product.
Giant Bicycles
With a history of over 40 years of formation and development, the famous bicycle brand Giant from Taiwan is very popular among many families. Currently, this brand is present in more than 50 countries worldwide.
Notable features:
- Ultra-light Aluxx aluminum alloy frame, for superior acceleration.
- Lightweight aluminum rims, low-tread tires, reduced friction, increased gliding speed.
- Good load-bearing and heat resistance, effective corrosion resistance.
- High elasticity rubber wheels, smooth operation, comfortable for the rider.
Giant has over 50 models in many different segments for both children and adults.
Asama Bicycles
Asama is the world’s largest bicycle brand originating from Taiwan. Currently, Asama is known to customers with mountain bike lines, racing bikes, street bikes, and children’s bikes.
Notable features:
- Reasonable prices, suitable for many people.
- Minimalist design, focusing on functionality and comfort.
- Multi-speed drivetrain, flexible for uphill and downhill riding.
Cannondale Bicycles
Born in 1983, Cannondale brings to the market extremely impressive racing bike lines.
Notable features:
- Compact, lightweight design suitable for fast movement of athletes.
- Bike frame made of aluminum alloy with lightweight produced using advanced technology, good load-bearing capacity.
- The exterior is powder-coated to increase durability and aesthetics of the product.
- The saddle is tapered, with moderate hardness and elasticity.
- Details on the bike are assembled with high precision.
Trinx Bicycles
Trinx racing bikes are products from a premium bicycle brand established in 1992 in Taiwan. After just over 20 years of operation, this brand has established 4 main branches located in Taiwan, Russia, Iran, the Philippines and has impressed many users worldwide.
Notable features:
- Durable 6061 aluminum frame, good impact resistance, adapts well to all conditions.
- Carbon steel fork, smooth suspension, stable operation on rough roads.
- Oil disc brakes, sensitive and easy to control.
- Quality parts from famous brands: Kenda, Maxxis, Shimano, Sram…
The bike has an attractive appearance with a design styled in a dynamic, sporty, and personality-rich fashion.
Specialized Bicycles
Specialized is a bicycle brand of innovative and breakthrough creations in the “bicycle industry from America.”
Notable features:
- Frame from premium E5 aluminum alloy with D’Aluisio Smartweld technology, almost like carbon, helping to increase sturdiness, stability, and superior road grip.
- Carbon fiber fork, providing a solid feeling when riding.
- Shimano 105 R7000 drivetrain with 11 speeds helps users easily switch speeds flexibly to achieve maximum speed.
- Praxis Alba 2D crankset for efficient power transmission.
Txed Racing Bikes
Txed is a bicycle brand established in 1994 in China.
Notable features:
- Steel or aluminum alloy frame, durable, good load-bearing.
- Shimano drivetrain, easy gear shifting, achieving maximum speed.
- Large, thin, lightweight wheels, fast and smooth movement.
- Comfortable saddle, aluminum alloy seatpost, comfortable sitting position.
Galaxy Bicycles
Galaxy racing bikes are a line of bikes originating from Taiwan with factory headquarters located in China. Galaxy bikes are always highly rated for beautiful designs, good prices meeting the needs of all target groups.
Notable features:
- Affordable prices, suitable for the budget.
- Compact design, easy to achieve high speeds.
- Disc motor, large wheels, quick acceleration.
- Especially, the durability of Galaxy racing bikes can be used for over 10 years.
Cervelo Bicycles
Cervelo is known as a famous premium racing bike manufacturing brand in the United States, established in 1995. The bike possesses a modern exterior, sporty design that is extremely personalized and classy.
Notable features:
- Premium carbon frame, light and durable, easy to accelerate.
- Aerodynamic design, reducing wind resistance, optimizing speed.
- Manufactured to Canadian standards, excellent experience.
- Sporty, modern, personalized, and classy design.
In 2014, this brand excellently made it into the list of 40 best racing bike brands voted by two major rankings American Cyclery and Fit Werx.
Scott Bicycles
Born in 1958, Scott is a quality sports bicycle brand originating from Switzerland.
Notable features:
- Ultra-light aluminum alloy frame, optimizing acceleration speed.
- CX mechanical disc brakes, safe and easy stopping.
- Shimano drivetrain, smooth gear shifting.
- Sporty, powerful, professional design.
This brand specializes in producing bicycle lines, sports equipment, racing equipment with diverse models, suitable for many Vietnamese user groups.
Merida Bicycles
Merida is known as one of the leading bicycle manufacturing brands in China.
Notable features:
- Super-durable aluminum alloy frame, good impact resistance.
- Shimano drivetrain, smooth operation, gentle gear shifting.
- Aluminum alloy suspension fork, 80-100mm travel, effective shock absorption.
- Compact design, lightweight, speed optimized.
After more than 50 years of formation and development, this brand is now present in 80 countries across continents with 4 manufacturing plants.
Phoenix Bicycles
Established in 1850 in Guangzhou, Phoenix is a leading brand in the bicycle manufacturing industry in China.
Notable features:
- Aluminum alloy frame, good load-bearing.
- Large, thin, lightweight wheels, increasing speed.
- Shimano drivetrain, smooth gear shifting.
- Rigid fork, speed optimized.
- Modern, compact design.
Over the years, the Phoenix brand has continuously innovated to create many trendy and best quality products.
Marin Bicycles
Marin is one of the reputable bicycle brands originating from the United States, born in 1986.
Notable features:
- Ultra-light carbon frame, increasing travel speed.
- Horn-style handlebars, aerodynamic, standard sitting position.
- Suspension fork, long travel, smooth on all terrains.
- Compact design, weight optimized, conquering all race tracks.
This brand specializes in producing quality bicycle lines including mountain bikes, touring bikes, children’s bikes,… and many other bicycle accessories.
Common Questions About Top Bicycle Brands
How to distinguish between genuine and counterfeit bicycles?
To distinguish between genuine and counterfeit bicycles, you need to pay attention to the following factors:
- Labels: Genuine bicycles have clear, sharp labels with complete information.
- Frame number, engine number: Genuine bicycles have frame numbers and engine numbers that match the information on the documents.
- Quality: Genuine bicycles have good manufacturing quality, details are meticulously finished.
- Price: Genuine bicycles usually have higher prices compared to counterfeit bicycles.
- Purchase location: Should buy bicycles at official stores, authorized dealers, or reputable shops.
Which bicycle brand is suitable for touring?
For those who want to buy a bicycle for touring, you should choose mountain bike brands like Trek, Specialized, Giant, Cannondale… with high durability and good performance on various terrains.
What are the current bicycle market trends?
The current bicycle market trends focus on the following bicycle lines:
- Sports bicycles: Road bikes, mountain bikes, racing bikes… are favored by those who love exercise and fitness training.
- Electric bicycles: Electric bicycles are becoming increasingly popular due to their convenience and environmental friendliness.
- Folding bicycles: Compact and lightweight folding bicycles, convenient for travel and storage, suitable for city dwellers.
- Children’s bicycles: Children’s bicycle models with diverse designs and eye-catching colors are attracting the attention of many parents.
- Smart bicycle trend: Combining modern technology such as GPS positioning, Bluetooth connectivity, health monitoring…
Should I import bicycles or cooperate with domestic distributors?
Depending on the scale, investment capital, and business orientation, you can choose the appropriate form. In the initial stage, you can cooperate with distributors to minimize risks. When you have experience and stable capital, you can consider direct importing.
Should I sell bicycle accessories as well?
Definitely yes. Selling bicycle accessories brings many benefits:
- Increase revenue: Accessories have higher profit margins compared to bicycles.
- Meet diverse customer needs: Customers often have the need to buy additional accessories when purchasing bicycles.
- Create differentiation: Providing diverse accessories helps your store stand out compared to competitors.
How much capital is needed to start a bicycle business?
To open a small bicycle store, you need a minimum of about 150-200 million VND. If you want to open a larger store, selling various types of bicycles, the investment capital can range from 300 million to 1 billion VND.
Investment capital depends on the store size, type of bicycles sold, and form of goods import. Specifically:
- Importing goods: Accounts for the majority of investment capital.
- Renting space: Depends on the location and area of the store.
- Store decoration: Creating an attractive product display space.
- Human resources: Recruiting sales staff, technicians…
- Marketing: Advertising, promotions to attract customers.
- Working capital: Reserves for incidental expenses.
How to run a bicycle store effectively?
To run a bicycle store effectively, you should:
- Choose store location: Should choose a location suitable for the target customer group; prioritize areas with high population density, near schools, playgrounds, parks…
- Build brand: Create logo, slogan, website, fanpage… to promote the store.
- Customer care: Enthusiastic, thoughtful consultation, provide good after-sales service.
- Effective management: Use sales management software, inventory control, revenue…
- Online marketing: Utilize social media, Google advertising to reach customers.
- Promotion programs: Attract customers with discount programs, gifts…
- Product diversification: Provide many types of bicycles, accessories to meet diverse needs.
Which unit provides quality, professional bicycle store uniform manufacturing?
With many years of operation in the garment industry, DONY is proud to be a reputable, professional uniform manufacturing unit, accompanying the development of bicycle stores. DONY confidently commits to quality uniforms, safety, and the best prices in the market.
Benefits when ordering from DONY:
- Diverse fabric materials, suitable for many needs and styles of the store.
- Professional design team advises and designs unique uniform samples, expressing individual personality.
- Modern printing and embroidery technology, ensuring logos, images, and information on uniforms are sharp and color-fast.
- Skilled workforce, closed production process, ensuring every stitch is meticulously finished.
- Competitive prices, committed to meeting all budgets.
- At DONY, there are diverse models from T-shirt uniforms, shirts, jackets, dresses to accessories like hats, caps, aprons,… serving the needs of many business stores across the country.
Let DONY accompany your bicycle store, creating quality uniforms, contributing to building a professional image and attracting customers.
Henry Pham (Pham Quang Anh), CEO of DONY Garment
This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.
At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.
We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.