Top 10+ Best Fashion Brands in Vietnam

A fashion brand is a collection of elements, including a name, symbol, design, and image, that represents a company or a specific line of fashion products. More than just a name or logo, a fashion brand is a combination of values, style, and quality that a company wants to convey to its customers.

According to Statista reports, the Vietnamese fashion market reached approximately 4 billion USD in 2023, with an expected compound annual growth rate (CAGR) of around 10% during the 2024-2028 period.

The Vietnamese fashion industry is becoming increasingly dynamic with the emergence of numerous brands, both big and small, such as Elise, Joie Des Roses, Routine, $maker Clothing, YODY, and more.

So, which Vietnamese fashion brands are leading the trends and are the most beloved? Let’s find out in this article!

Elise

Elise is always an ideal destination for women seeking elegant and graceful yet luxurious outfits. Elise offers a diverse range of designs and styles, suitable for various ages and occasions, such as:

• Elegant office wear.
• Dynamic and youthful streetwear.
• Luxurious and sophisticated party dresses.
• Matching outfits for couples and families.

In addition, Elise has expanded its customer base to children with the Elise Kids brand. The designs here offer comfort and dynamism while ensuring a fashionable look for the little ones.

Statistics show that Elise Kids’ sales have grown by 150% annually over the past three years.

Joie Des Roses

Joie Des Roses is a prominent Vietnamese fashion brand established in 2019. In just three years of operation, the brand has made a strong impression with its simple, elegant, and feminine fashion style.

The highlight of Joie Des Roses is the meticulous care and attention to detail in each design, aiming to provide maximum comfort for the wearer. Moreover, the brand’s products always exude sophistication, celebrating the confidence and joy of women.

Some of Joie Des Roses’ signature designs include jumpsuits, culottes, flared pants, skirts, and blouses.

Routine

Routine is a familiar name to Vietnamese youth, especially Gen Z.

Routine’s products have a youthful, dynamic, and individualistic vibe. The brand focuses on creating designs that match the modern lifestyle of young people. Besides clothing, Routine also offers a variety of unique fashion accessories like bags, sneakers, sunglasses, caps, necklaces, and bracelets.

According to a Nielsen survey in 2021, Routine was among the Top 10 fashion brands favored by Gen Z.

$maker Clothing

$maker Clothing is a Vietnamese fashion brand with a rebellious style, targeting young customers with personality and a love for breaking the mold.

$maker Clothing’s designs often have a street-style, free-spirited, and somewhat playful feel. The brand is heavily influenced by hip-hop culture.

Their prominent product lines include:

• Graphic T-shirts.
• Hoodies.
• Jackets.
• Ripped jeans.
• Accessories like snapback hats and necklaces.

YODY

According to a Nielsen survey in 2021, YODY was among the Top 5 fashion brands favored by Vietnamese consumers. With over 10 years of experience in the industry, YODY has launched numerous unique collections using high-quality fabrics like nano fabric, compact fabric, and bamboo fabric.

Besides product quality, YODY is also highly regarded for its attractive return policy and professional staff.

SSStutter

SSStutter targets young male customers. SSStutter’s designs have a youthful, dynamic, and liberal feel, suitable for the style of modern youth.

SSStutter’s main products include:

• T-shirts
• Shirts
• Jeans
• Jackets
• Accessories like hats, belts, and bags.

Canifa

Canifa specializes in providing fashion products for the whole family. This brand always focuses on spiritual values and harmony in each design, aiming to bring positive inspiration to customers.

Among Vietnamese fashion brands, Canifa is known as a casual brand with comfortable and convenient products.

Adam Store

As one of the leading high-end men’s fashion brands in Vietnam, Adam Store is known as a reliable address for gentlemen seeking elegant outfits like suits and shirts.

Adam Store’s products are meticulously tailored using high-quality materials imported from Italy, England, and Japan. The brand focuses on creating designs that fit the physique of Vietnamese people. Besides ready-to-wear products, Adam Store also offers high-end tailoring services.

According to statistics from Adam Store, the brand serves over 20,000 customers annually on average, including many businessmen, politicians, and celebrities.

Owen

Owen is a reputable men’s fashion brand in Vietnam, specializing in providing quality office wear. With many years of experience, Owen has created hundreds of modern and elegant designs, winning over even the most demanding customers.

Owen’s main products include:

• Shirts
• Trousers
• Suits
• Jackets
• Leather shoes and belts

Gumac

If you’re looking for affordable yet high-quality office wear, Gumac is definitely a worthy consideration. With prices ranging from 200,000 to 500,000 VND, customers can own polite and comfortable outfits.

Gumac’s strength lies in its affordable fashion products that still ensure quality. The brand frequently launches attractive promotions like discounts of up to 50% and gifts for loyal customers.

Việt Tiến

Việt Tiến is a major enterprise in the Vietnamese textile and fashion industry, with over 40 years of experience. Currently, the brand has over 100 stores nationwide, serving millions of customers annually.

Việt Tiến’s main products include men’s shirts, trousers, suits, uniforms, jackets, and windbreakers.

Việt Tiến utilizes modern sewing technology combined with the skillful hands of experienced artisans. The brand is committed to delivering quality products that meet the stringent standards of domestic and international customers.

Ivy Moda

Through nearly 20 years of development, Ivy Moda has affirmed its solid position in the fashion market with unique and luxurious designs that still honor the individual beauty of each woman.

With diverse product lines such as:

• IVY moda: trendy fashion
• Senora: evening wear
• IVY You: streetwear
• IVY Accessorize: fashion accessories

Ivy Moda targets various customer segments, from young and dynamic women to mature and elegant ladies.

According to statistics, Ivy Moda launches over 100 new designs on average each year, meeting the diverse fashion needs of Vietnamese women.

Nem Fashion

Nem Fashion is a high-end women’s fashion brand established in 2002. After over 17 years of development, Nem has more than 40 showrooms across the country, becoming an “empire” in the office wear sector.

Inspired by the elegant and charming French fashion style, Nem Fashion offers luxurious and unique designs, helping the wearer exude beauty and personal style. High-quality materials and meticulous seams are also a plus for this brand.

Chic-Land

Launched in 2007, Chic-Land quickly became a familiar name in the high-end office wear scene. The highlight of Chic-Land is the distinction in materials and modern, individualistic design style.

With the concept “Less is more,” Chic-Land’s collections focus on minimalist yet sophisticated designs, easily mixed and matched in various settings. This brand targets young customers who love novelty and want to express their unique fashion personality.

Seven.AM

Established in 2009, Seven.AM is one of the leading reputable women’s fashion brands today. Seven.AM is famous for its elegant and luxurious designs for women, especially its office wear line.

Seven.AM’s products are diverse, from office attire like suits, shirts, and skirts to trendy streetwear sets.

An Phước

The fashion brand An Phước is known for its high-quality products, sophisticated designs, and diverse range for both men and women. An Phước’s items have relatively high prices, belonging to the high-end segment.

Currently, An Phước has over 70 stores nationwide, becoming a favorite destination for fashion enthusiasts.

Novelty

Novelty is one of the leading fashion brands for men in Vietnam. With a unique and distinctive design style that always upholds high standards, each Novelty outfit enhances the elegance and personality of the wearer.

Characteristics:

• Novelty products use environmentally friendly materials like Tencel, Bamboo, Modal, etc.
• Focus on comfort and breathability for users in design.

Blue Exchange

With a diverse range of products from clothing and footwear to bags, Blue Exchange consistently receives high praise for its quality, youthful and dynamic designs, and affordable prices.

Some of Blue Exchange’s prominent product lines like Red Eagle, Vintage Blue, Crystal, and Blue Lady have become favorite choices for consumers for many years.

With over 300 stores spanning from South to North, Blue Exchange has built a significant loyal customer base in Vietnam.

May 10

With over 70 years of experience in the textile industry, May 10 has affirmed its position as one of the leading brands in Vietnam. May 10’s apparel aims for elegance and style for both men and women with high-quality materials and fashionable designs.

Currently, May 10 has over 200 stores nationwide with prominent product lines such as May 10 Expert, May 10 Classic, and M Series.

PT2000

PT2000 is one of the most popular fashion brands among young people today.

PT2000’s outstanding products include T-shirts, shirts, jeans, shoes, wallets, etc., with fashionable and dynamic designs, suitable for the style of young people. PT2000’s apparel is not only suitable for outings and travel but can also be combined for work wear.

SEA Collection

Launched in 2003, SEA Collection quickly became one of the most beloved fashion brands today, especially for teenage girls who love youthfulness and dynamism. SEA Collection offers a wide variety of fashion items for men, women, and children.

SEA Collection’s apparel is highly regarded for its beautiful design, standard fit, comfort, and ease of mixing and matching with various styles.

Ninomaxx

Founded in 1998, Ninomaxx has always pursued the goal of becoming the leading casual wear brand for Vietnamese youth. Ninomaxx has gradually affirmed its position as one of the most favored fashion brands thanks to its high-quality designs with a focus on style and quality.

M2

The fashion brand M2 offers products with simple yet sophisticated designs, suitable for various body shapes and styles.

Advantages:

• 90% of sewing materials are imported from countries with developed textile industries like Japan, South Korea, and Taiwan.
• The production process applies the ISO 9001 quality management system to ensure products always meet standards.
• Diversification of product lines to meet the needs of customer segments from children to the elderly.

According to statistics, M2 launches over 100 new designs with thousands of products on average each month.

FAQs about Vietnamese Fashion Brands

1. What factors help Vietnamese fashion brands compete with international brands?

For a Vietnamese fashion brand to succeed and compete with international brands, it needs to have the following factors: a distinct brand identity, good product quality, competitive prices, effective marketing, and agility in grasping trends.

2. What are the current prominent fashion trends in Vietnam?

The prominent fashion trends in Vietnam today include: sustainable fashion, minimalist style, sporty style, and innovative traditional style.

3. What fabrics are commonly used in Vietnamese fashion brands?

The fabrics commonly used in Vietnamese fashion brands are diverse, ranging from traditional materials like silk, cotton, and linen to modern materials like denim, khaki, and jersey.

4. How is sustainable fashion developing in Vietnam?

Sustainable fashion is receiving increasing attention in Vietnam. Many designers and brands have started focusing on using natural materials, handcrafted production, minimizing waste, and protecting the environment.

5. What factors do Vietnamese consumers care about when buying clothes?

Vietnamese consumers are increasingly concerned about product quality, brand, design, color, and price. Besides, comfort, suitability to body shape and personality are also factors that many people care about.

6. What are the key points to consider for successfully running a fashion store?

To successfully run a fashion store, you need to pay attention to the following key points:

• Detailed planning: Develop a specific and comprehensive business plan.
• Choosing a suitable location: The store’s location significantly affects the number of potential customers.
• Identifying the target market: Clearly understand your target customer base.
• Having a source of quality products: Offer fashionable, beautiful, and reasonably priced products that suit the tastes of the target customers.
• Building a brand: Create a unique identity for your store.
• Complying with the law: Register your business and obtain necessary permits.
• Effective marketing: Utilize appropriate communication channels to reach customers.
• Good customer service: Create a positive shopping experience for customers.

7. Which unit provides reputable and affordable custom uniform design services for fashion stores?

With many years of experience in the garment industry, DONY confidently undertakes the design and production of uniforms, dresses, hats, masks, etc., for fashion stores.

Reasons why you should choose to cooperate with DONY:

• Possessing a talented design team that always updates the latest fashion trends. You will be consulted and supported to choose the most suitable designs for your store’s style and characteristics.
• Using high-quality fabrics, ensuring comfort and durability for the wearer. From cotton and khaki to high-grade jerseys, you can choose according to your requirements.
• Modern printing and embroidery technology helps to display your store’s logo and images sharply and with lasting color on uniforms, contributing to enhancing brand value.
• Each product is meticulously cared for, ensuring firm and delicate seams, bringing satisfaction to customers.
• Commitment to providing customers with quality products at reasonable prices.
• The staff is always ready to assist you throughout the working process, from design consultation to delivery.

In particular, DONY also has strengths in garment processing according to requirements for Local Brand fashion brands, ensuring product quality, fashion, and exclusivity.

For any inquiries, please contact DONY for more specific advice!