Top 10+ Best Dress Brands in Vietnam

A dress is a garment for women that combines a top and a skirt into one piece. Dresses come in various styles, materials, and colors, suitable for many different occasions, from work and casual outings to parties.

According to Nielsen, dresses are one of the most important fashion items, accounting for 30% of total revenue in the women’s fashion market in 2023.

In Vietnam, the dress market is vibrant with the presence of many famous brands, offering consumers a wide variety of choices and quality. Some prominent names include Elise, IVY Moda, MARC Fashion, Libe, Hity, Xavia, Lyly Fashion, Zenpali, NEM, Sohee, and EMWEAR.

To learn about the specific characteristics of these dress brands, let’s explore the following article!

Elise

Elise is one of the most famous office wear dress brands in Vietnam. Founded in 2011, Elise quickly captured the market with its elegant, modern designs that suit the style of Vietnamese women.

Elise’s office dresses often use high-quality materials such as Mulberry silk, tweed, and Egyptian cotton, along with meticulous and delicate sewing.

Besides, Elise also focuses on diversifying dress styles such as A-line dresses, bodycon dresses, and shift dresses, suitable for many body shapes and customer preferences.

IVY Moda

If you are looking for a famous women’s fashion brand with a modern and youthful style, you cannot ignore IVY Moda. With over 150 stores nationwide, IVY Moda is gradually asserting its position in the Vietnamese fashion market.

IVY Moda’s office dresses are highly appreciated for their diversity in styles, colors, and materials. This brand often uses cool and wrinkle-resistant materials such as cotton, linen, modal, and polyester, along with minimalist and sophisticated designs, helping the wearer feel comfortable and confident all day long.

Besides office dresses, IVY Moda is also famous for other product lines such as shirts, trousers, skirts, and vests for office ladies.

MARC Fashion

MARC Fashion specializes in providing youthful and dynamic dresses for stylish and individualistic girls. This brand often uses vibrant and eye-catching colors such as red, yellow, green, and pink, along with unique patterns such as flowers, stripes, polka dots, and animal prints, creating a youthful and modern style.

MARC Fashion’s fabrics are also diverse, from cotton, spandex, and polyester to jersey, sequin, and glitter fabrics, meeting the needs of mixing and matching outfits for many different situations.

In particular, most of the materials have good elasticity and sweat absorption, bringing comfort to the wearer.

MARC Fashion currently has more than 30 stores nationwide and is continuing to expand its distribution system. In 2020, the brand’s revenue reached 200 billion VND, a 30% growth compared to the previous year.

Libe

The dress brand Libe targets all customer segments, from students and office workers to middle-aged ladies.

Libe characteristics:

• Diverse dress styles to suit different body shapes.
• Uses soft and stretchy fabrics such as cotton, modal, spandex, and bamboo.
• Well-fitted dress form, flattering and suitable for the Vietnamese body ratio.

Libe currently has more than 70 stores nationwide and is promoting online sales through its website and e-commerce platforms such as Shopee, Lazada, and Tiki.

Hity

Hity is famous for its high-quality dresses, using imported fabrics from Europe, Japan, and South Korea.

In terms of design, Hity dresses focus on minimalism, sophistication, and elegance. This brand often uses neutral colors such as white, black, beige, brown, and gray, and accents with some gentle colors such as pastels and fruit colors. The dress shapes are also diverse, from A-line dresses and shift dresses to bodycon dresses and flared dresses, suitable for many body shapes and styles.

Other characteristics:

• Uses high-quality fabrics: Mulberry silk, Habutai silk, Pima cotton, etc.
• Applies fabric processing technology for UV protection, wrinkle resistance, and antibacterial properties.

Hity currently has 25 stores in major cities such as Hanoi, Ho Chi Minh City, Da Nang, and Hai Phong, and is gradually expanding its market to other provinces.

Xavia

Xavia specializes in the fashion segment for middle-aged women aged 40 and over. With the slogan “Ageless Beauty”, Xavia offers luxurious and elegant dresses, helping women confidently shine.

Xavia brand characteristics:

• Diverse styles of A-line dresses, shift dresses, wrap dresses, midi flared dresses, etc.
• Designs combine classic and modern styles.
• Often uses deep colors such as black, navy blue, dark brown, and bordeaux.
• Uses natural, soft, cool, and wrinkle-resistant fabrics such as silk, cotton, linen, modal, and bamboo.

Lyly Fashion

Lyly Fashion is a famous dress brand with a feminine, sweet, and graceful style. With the slogan “Sophisticated beauty in every design”, Lyly Fashion is aimed at women who love gentleness and romance.

Lyly Fashion harmoniously combines pastel colors such as pink, mint green, cream yellow, and lavender with elegant dress styles such as flared dresses, babydoll dresses, lace dresses, and floral dresses, creating a unique vintage and retro style.

In terms of materials, Lyly Fashion prioritizes the use of soft, flowy, and draped fabrics such as voile, silk, lace, chiffon, and tulle. At the same time, this brand also uses techniques like lace appliqué, flower embroidery, and hand beading to create sophisticated and luxurious accents for the dresses.

Zenpali

Zenpali specializes in designing and tailoring high-end dresses according to individual measurements. With the slogan “Uniquely for you”, Zenpali offers a classy shopping experience, helping customers own unique dresses that match their style and body shape.

Zenpali has a team of more than 30 skilled designers and tailors, along with a “fabric bank” with over 1000 high-quality fabrics.

Zenpali currently has 3 showrooms in Hanoi, Ho Chi Minh City, and Da Nang, and also accepts online orders and delivers nationwide. In 2021, this brand recorded a revenue of 50 billion VND, an increase of 25% compared to the previous year.

NEM

NEM was once a very familiar name to Vietnamese office fashion followers. With its elegant and sophisticated designs with a strong French style, NEM quickly won the hearts of many customers.

NEM highlights:

• Style: Office wear, elegant.
• Target customers: Office women, those who love luxury and sophistication.
• Products: Diverse, from office dresses, jumpsuits, shirts, and trousers to accessories such as bags and shoes.
• Materials: High-quality such as silk, cotton, etc.

Sohee

Sohee is a familiar name to Vietnamese office fashion enthusiasts, especially those who love elegant, modern styles with a Korean influence.

Sohee brand characteristics:

• Korean-style designs, focusing on simplicity and sophistication in every line, color, and pattern.
• Uses high-quality fabrics such as silk, cotton, etc.
• Diverse designs, from elegant dresses and stylized shirts to trousers and skirts.
• The brand is aimed at modern women who love fashion and always want to express their own style.

EMWEAR

EMWEAR offers sleepwear and lingerie designs with a luxurious and modern style, harmoniously combining traditional features and new fashion trends. From seductive silk slip dresses to comfortable cotton nightgowns, EMWEAR meets the needs of many customer segments.

The brand uses high-quality fabrics such as silk, cotton, and satin, providing a soft, cool, and comfortable feeling for the wearer.

Questions Related to Vietnamese Dress Brands

1. Which customer group is most interested in dresses?

Women from teenage years to middle age are the main customer group. Each age group has different preferences and needs in terms of style, material, and price.

2. What are the most popular dress distribution channels?

Popular dress distribution channels include: traditional stores, e-commerce platforms (Shopee, Lazada, Tiki…), social networks (Facebook, Instagram), and online fashion stores.

3. What are the current trends in the Vietnamese dress market?

Current trends in the Vietnamese dress market focus on comfort, diverse styles, natural materials, and personal style.

4. What challenges can be encountered when entering the dress business in Vietnam?

The dress business in Vietnam is facing many difficulties:

• Fierce competition: The market is very dynamic, with countless competitors of all sizes.
• Constantly changing trends: Fashion is always updating, businesses must be agile to avoid falling behind.
• High quality requirements: Customers are increasingly demanding, requiring products to be beautiful, durable, and of good quality.
• Price pressure: To attract customers, prices must be competitive but still ensure profitability.
• Marketing difficulties: Requires a lot of cost and creative ideas to reach customers.
• Unstable supply: Finding quality fabrics and accessories at good prices is not easy.
• Multi-channel distribution: Must build both online and offline sales systems to reach more customers.
• Smart customers: Customers are increasingly knowledgeable and have many choices, requiring businesses to have appropriate strategies.

5. What should be noted when opening a dress shop?

To successfully open a dress shop, you need to pay attention to the following points:

• Market research: Understand your target customer, current fashion trends, and competitors.
• Supply: Find a source of good quality, diverse designs, and reasonable prices.
• Investment capital: Prepare enough capital to rent premises, import goods, market, etc.
• Location: Choose a suitable business location with a lot of traffic.
• Store design: Create an impressive shopping space that attracts customers.
• Marketing: Build an effective marketing strategy on online and offline channels.
• Inventory management: Track inventory, import and export goods to avoid stagnation or shortage of goods.
• Customer care: Build good relationships with customers so they come back to buy.

6. Which unit accepts sewing uniforms for prestigious fashion stores at good prices?

With many years of experience in the garment industry, DONY Garment Factory has affirmed its position in the market, especially in producing uniforms for fashion stores.

Why choose DONY Garment Factory?

• Owns a team of professional designers who understand fashion trends and have the ability to create unique uniform designs that match the style of each store.
• Uses high-quality fabrics with good color fastness, ensuring comfort for the wearer. Delicate and meticulous seams, products are always carefully checked before delivery.
• Provides a variety of uniform designs, from shirts, t-shirts, dresses to trousers and skirts, meeting all customer needs.
• Committed to bringing customers quality products at reasonable prices.
• Professional service, always listening to customer feedback, enthusiastically consulting and supporting customers throughout the working process.
• Ensures on-time delivery, helping customers save time and effort.

Contact DONY for more specific advice if you have any needs!