Top 10+ Best Mobile Phone Brands in Vietnam

Mobile phones are handheld electronic devices that allow users to make voice calls and send text messages. Thanks to technological advancements, modern mobile phones now integrate many advanced features such as taking photos, recording videos, playing games, working, and much more through internet connectivity.

With increasing income and connectivity needs, Vietnamese consumers are increasingly interested in owning modern phones that effectively meet their work, entertainment, and learning needs. In a fiercely competitive landscape, many famous phone brands have been continuously innovating their products to win user favor.

According to data from Canalys, the top 5 smartphone brands in Vietnam in Q4 2023 include Samsung (32%), Apple (21%), Xiaomi (18%), OPPO (16%), and Realme (4%).

In addition, other brands such as Huawei, Nokia, Vivo, TECNO, HONOR, Itel, etc., are also favored by many Vietnamese consumers.

Let’s explore in detail the top mobile phone brands in Vietnam through the following article.

Samsung

Samsung is a South Korean multinational technology conglomerate that has maintained its leading position in the mobile phone segment in the Vietnamese market for many years.

Key advantages:

• Diverse product range: from budget-friendly (Galaxy A) to premium (Galaxy S, Galaxy Z) segments.
• Technological innovation: Foldable screens, 100x optical zoom cameras.
• Smart ecosystem: Seamless connectivity between Samsung devices.

Notable products: Galaxy S23 Ultra, Galaxy Z Fold5, Galaxy A54 5G.

Samsung not only leads in market share but is also a pioneer in applying new technologies to smartphones. For example, the foldable screen technology in the Galaxy Z series has created a new segment in the smartphone market, with sales increasing by 50% in 2022 compared to the previous year.

Apple

Apple, with its iPhone brand, has established a strong position in the premium segment in Vietnam. Despite high prices, iPhones remain the top choice for many Vietnamese consumers due to their excellent quality and experience.

Key advantages:

• Closed ecosystem: iOS, iCloud, App Store.
• Powerful performance: A17 Pro chip on iPhone 15 Pro.
• Top-tier camera quality: ProRAW technology, Dolby Vision HDR.

Notable products: iPhone 16 Pro Max, iPhone 15, iPhone SE (2022).

Apple is not only famous for smartphones but also creates a synchronized product ecosystem. According to a Counterpoint Research survey, 25% of iPhone users in Vietnam own at least one other Apple device such as an iPad, MacBook, or Apple Watch, demonstrating the strength of this ecosystem.

Xiaomi

Xiaomi has quickly dominated the Vietnamese market with a strategy of reasonable prices and strong configurations. This Chinese brand is especially popular among young users and those seeking a balance between performance and price.

Key advantages:

• Good price/performance ratio: High configuration at affordable prices.
• Diverse products: From entry-level to flagship.
• MIUI: Feature-rich user interface.

Notable products: Xiaomi Redmi and Xiaomi POCO (mid-range and budget), Xiaomi Mi (premium).

Xiaomi is not only successful with smartphones but is also expanding into other areas such as smart home devices. According to a GfK report, Xiaomi captured 15% of the smart home device market share in Vietnam in 2022, showing the brand’s potential for development in the IoT field.

OPPO

OPPO (from China) focuses on camera technology and fast charging, especially suitable for young users. This brand has built a strong image in Vietnam through creative marketing campaigns and collaborations with famous influencers.

Key advantages:

• SuperVOOC fast charging technology: 100% charge in 30 minutes.
• Selfie camera: AI beautification technology.
• Fashionable design: Unique color combinations, thin and light.

Notable products: OPPO Find X6 Pro, OPPO Reno10 Pro+, OPPO A78.

OPPO is not only famous for smartphones but is also investing heavily in AR and VR technology. According to an IDC report, OPPO had registered over 3000 patents related to AR and VR by 2022, demonstrating the company’s ambitions in this new technology field.

Realme

Realme was once a sub-brand of OPPO before becoming an independent company in 2019 and quickly became one of the fastest-growing smartphone brands globally.

Key advantages:

• Good gaming performance: GT series with Snapdragon 8 series chips.
• Fast charging: 65W SuperDart Charge technology.
• Youthful design: Many eye-catching colors.

Notable products: Realme GT Neo 5, Realme 11 Pro+, Realme C55.

Huawei

Huawei is a large technology conglomerate from China, established in 1987 with headquarters in Shenzhen. At its peak, Huawei was once the smartphone brand with the highest global market share and one of the pioneer manufacturers in 5G technology.

Key advantages:

• Once a world-leading phone brand.
• Known for advanced 5G technology.
• Provides new and different experiences for users.

Notable products: Huawei P series smartphones (such as P30, P40), Mate series (such as Mate 30, Mate 40).

Nokia

Nokia is a “legendary” Finnish phone brand that has gone through many ups and downs but still maintains a certain position in the global mobile phone market. Under HMD Global’s management since 2016, Nokia has reaffirmed its position in Vietnam with budget and mid-range Android products.

Key advantages:

• Android One: Quick updates and stock interface.
• Durability: Sturdy design, water-resistant.
• Long-lasting battery: Usage time up to 2-3 days.

Notable products: Nokia G Series, Nokia C Series, Nokia X Series, including both feature phones and smartphones.

Vivo

Vivo is a phone brand originating from China, famous for its selfie cameras and youthful designs. The company has invested heavily in R&D in Vietnam, focusing on developing features that suit Vietnamese user preferences.

Key advantages:

• Camera technology: Gimbal Camera System.
• Thin and light design: V-series with a thickness of only 7.36mm.
• Funtouch OS: User interface optimized for young users.

Notable products: Vivo X90 Pro, Vivo V27 Pro, Vivo Y35.

TECNO

TECNO, a brand owned by Transsion Holdings (Hong Kong), has quickly established a position in the Vietnamese smartphone market since its official launch in late 2021.

With a strategy focusing on the budget and mid-range segments, TECNO has attracted the attention of Vietnamese consumers with competitively priced products and attractive features.

Key advantages:

• Competitive pricing: Good configuration at affordable prices.
• AI camera: Intelligent image processing technology.
• HiOS: User interface optimized for the Vietnamese market.

Notable products: TECNO Phantom X2 Pro, TECNO Camon 20 Premier, TECNO Spark 10 Pro.

HONOR

HONOR, once part of Huawei, has become an independent company since 2020 and quickly reaffirmed its position in the global market, including Vietnam. With a strategy focused on technological innovation and design, HONOR has attracted the attention of consumers, especially young people.

Key advantages:

• Magic UI: Smart and smooth user interface.
• Screen technology: OLED with 120Hz refresh rate.
• Google collaboration: Full integration of Google services.

Notable products: HONOR Magic5 Pro, HONOR 90, HONOR X9a.

Itel

Itel, a brand owned by Transsion Holdings, has quickly established a position in the budget mobile phone market in Vietnam. With a strategy focusing on the entry-level and budget segments, Itel has attracted the attention of Vietnamese consumers, especially in rural and remote areas.

Key advantages:

• Super affordable prices: Suitable for users with limited budgets.
• Long-lasting battery: Usage time up to 3 days.
• Simple interface: Easy to use for older adults.

Notable products: itel S23, itel A60, itel Vision 3.

Lenovo

Lenovo, a multinational technology corporation headquartered in Beijing, China, has become one of the notable smartphone manufacturers in the Vietnamese market. Although Lenovo is more famous for its laptop products, this brand is gradually asserting its position in the mid-range smartphone segment.

Key advantages:

• Durable design: Meets MIL-STD-810G military standard.
• ZUI: Performance-optimized user interface.
• Integration of ThinkShield technology: High security.

Notable products: Lenovo Legion Phone Duel 2, Lenovo K14 Plus, Lenovo Tab M10 5G.

Motorola

Motorola, an old American phone brand now owned by Lenovo, is gradually regaining its position in the Vietnamese smartphone market. With a strong technological heritage and continuous innovation, Motorola is attracting attention from users in the mid-range and premium segments.

Key advantages:

• Foldable screen: Advanced foldable screen technology.
• Moto Actions: Smart gestures to control the phone.
• Affordable pricing: Mid-range phone prices but with highly rated features and quality.

Notable products: Motorola Razr 40 Ultra, Motorola Edge 40 Pro, Motorola G73 5G.

Sony

Sony, a Japanese multinational technology corporation, although no longer holding a leading position in the smartphone market, still maintains a special position in the premium segment in Vietnam. With advanced camera technology and high-quality screens, Sony attracts users passionate about technology and photography.

Key advantages:

• Camera technology: Exmor RS CMOS sensor.
• 4K screen: Highest resolution on smartphones.
• IP68 water resistance: Best water and dust resistance.

Notable products: Sony Xperia 1 V, Sony Xperia 5 IV, Sony Xperia 10 V.

OnePlus

OnePlus is a Chinese smartphone brand that has quickly built a reputation in the Vietnamese market with the slogan “Never Settle”. Focusing on the premium and near-premium segments, OnePlus attracts users with powerful performance and smooth user experience.

Key advantages:

• OxygenOS: Smooth and optimized user interface.
• SUPERVOOC fast charging: 100% charge in 30 minutes.
• Alert Slider: Physical slider to switch sound modes.

Notable products: OnePlus 11 5G, OnePlus Nord 3 5G, OnePlus Nord CE 3 Lite 5G.

ASUS

ASUS is a Taiwanese technology corporation, although more famous for its laptop products, it has still made a big splash in the Vietnamese smartphone market with the ROG Phone gaming phone line. Focusing on the mobile gaming enthusiast segment, ASUS has built a loyal fan community.

Key advantages:

• Gaming performance: Snapdragon 8 series chip, large RAM.
• Cooling system: GameCool 6 with vapor chamber.
• 165Hz AMOLED screen: High refresh rate for gaming.

Notable products: ASUS ROG Phone 7 Ultimate, ASUS Zenfone 10, ASUS ROG Phone 6D Ultimate.

Masstel

Masstel is a Vietnamese phone brand that has established a solid position in the budget and mid-range segments in the domestic market. With a strategy focusing on users with basic needs and older adults, Masstel has built a loyal customer community.

Key advantages:

• Affordable prices: Suitable for users with limited budgets.
• Simple design: Easy to use for older adults.
• Vietnamese language support: Vietnamese interface and virtual assistant.

Notable products: Masstel X50, Masstel Fami 12 4G, Masstel Play 80.

Mobell

Mobell is a Vietnamese phone brand established in 2007, focusing on the budget segment with a diverse range of products such as feature phones, smartphones, and tablets.

Key advantages:

• High durability.
• “Strong” battery (large capacity).
• Simple design, easy to use.
• Affordable, competitive prices.
• Suitable for users with basic needs, especially older adults.

Notable products: Budget feature phone lines and Nova Smartphone line.

Mobiistar

Mobiistar is a Vietnamese mobile phone manufacturing company established in 2009, once ranked 4th in the Vietnamese smartphone market in early 2016. Currently, Mobiistar has expanded to develop in Southeast Asia and is now targeting the vast Indian market.

Key advantages:

• Focus on the mid-range phone segment with premium features.
• Suitable for the majority of Vietnamese users.

Notable products: Mid-range smartphone lines.

BKAV

BKAV is a Vietnamese technology and security company that started producing phones in 2015 with the first Bphone model.

Key advantages:

• The assembly, manufacturing, and design process is entirely in Vietnam.
• Made by Vietnamese people.
• Attractive, fashionable design, stable configuration, reasonable price.

Notable products: Bphone line.

Frequently Asked Questions About Mobile Phone Brands in Vietnam

Which brands are emerging strongly in Vietnam recently?

Besides Samsung, Apple, and Xiaomi, brands like Realme, OPPO, and Vivo are emerging strongly in Vietnam recently, especially in the mid-range and budget segments. These brands attract users with youthful designs, good configurations, and competitive prices.

What are the advantages and limitations of Vietnamese brands compared to international brands?

Vietnamese brands like Masstel, Mobiistar, BKAV have advantages in competitive pricing, good Vietnamese language support, and convenient warranty services. However, these brands still have limitations in technology, design, marketing campaigns, and product diversity compared to international brands.

How is the used phone market developing in Vietnam?

The used phone market in Vietnam is developing very rapidly thanks to the demand of users wanting to own high-end phones at more affordable prices. However, users need to be cautious when buying used phones to avoid buying fake or low-quality products.

What should be noted to successfully run a mobile phone business?

To run a successful mobile phone business, you should note the following points:

• Thorough market research: Understand customer needs, trends, competitors to develop appropriate business strategies.
• Quality and diverse supply: Choose quality phone brands, reputable suppliers, ensure genuine products and diverse models.
• Competitive pricing: Set reasonable prices, have attractive promotion policies to attract customers.
• Good customer service: Build customer trust with professional, attentive customer care services.
• Effective marketing: Build brand, promote products through online and offline channels.
• Update knowledge: Always update information about new products, new technologies to advise customers well.

Where can I find a place to make beautiful, quality, and affordable uniforms for phone stores?

With many years of operation in the industry, DONY Factory confidently recommends itself as a reputable address you should consider when needing to make business uniforms.

Advantages:

• Diverse designs: DONY owns a professional, creative design team, always updating the latest fashion trends.
• Good fabric quality: Using high-quality, durable fabrics, ensuring comfort for wearers.
• Modern printing and embroidery technology: Ensuring logos and images on uniforms are sharp and color-fast.
• Competitive prices: Proactively sourcing materials, designing, cutting, sewing to printing (without intermediaries) so DONY always offers reasonable, competitive prices in the market.
• Professional service: Enthusiastic consulting team, supporting customers from design to delivery.

In addition, DONY also has other advantages such as:

• Fast delivery: Ensuring on-time delivery schedule.
• Product warranty: Ensuring product quality during use.
• Support for exchange and return within 15 days: Customers have 15 days to compare and check products.

For more detailed information, you can contact DONY directly.