Motorcycles are two-wheeled vehicles powered by engines, playing a crucial role in the daily lives of people in developing countries, especially in Southeast Asia.
In Vietnam, motorcycles are not just the primary means of transportation but also a symbol of convenience and flexibility in the context of crowded traffic.
According to a report by the Vietnam Association of Motorcycle Manufacturers (VAMM), as of 2023, there were over 65 million registered motorcycles in the country, placing Vietnam among the nations with the highest number of motorcycles in the world. This highlights the importance of choosing a quality, reliable motorcycle brand.
This article will provide an overview of the leading motorcycle brands in the Vietnamese market, such as Honda, Yamaha, Suzuki, Piaggio, SYM, Kawasaki, Harley-Davidson, and more.
Let’s dive in!
Honda
Honda is the most popular motorcycle brand and holds the largest market share in Vietnam. Most Honda models are favored by consumers due to their durability, fuel efficiency, and stable performance.
Honda produces various motorcycle lines, from affordable models like Honda Wave, Vision, Lead to high-end scooters like SH and sport bikes like Winner X.
The diversity in products helps Honda reach a wide range of customers, from students to working professionals and speed enthusiasts. Another strength of Honda is its nationwide warranty and repair network, making it easy for users to replace parts and maintain their vehicles.
Yamaha

Yamaha is known for its youthful, sporty, and modern designs, particularly appealing to younger customers. Models like Yamaha Exciter, NVX, or Grande attract not only with their eye-catching looks but also with powerful engines and advanced technology.
Among these, Exciter is one of the best-selling manual transmission motorcycles in Vietnam, highly popular among speed enthusiasts.
Additionally, Yamaha is also famous for its durability and fuel efficiency, giving users peace of mind when choosing their products.
Suzuki
Although Suzuki doesn’t hold as large a market share as Honda or Yamaha, it has a loyal customer base thanks to its durable quality and powerful engines. Popular Suzuki models like Raider, Satria F150, and GSX R150 are often favored by young speed enthusiasts due to their strong engines and good acceleration.
Suzuki doesn’t just focus on manual transmission bikes but also offers scooter models like Address with compact designs suitable for urban commuting. Reasonable pricing is also a strength of Suzuki, helping the brand attract customers in the mid-range segment.
Piaggio
Originating from Italy, Piaggio brings luxury and sophistication to each of its models like Vespa, Liberty, and Medley. Designed with a strong European fashion sense and style, Piaggio targets customers who appreciate uniqueness and class.
SYM
SYM is a motorcycle brand from Taiwan that has been present in Vietnam for many years and has gained the trust of many consumers. SYM models are usually reasonably priced, suitable for consumers in the budget and mid-range segments.
Some notable SYM models include SYM Attila, Elegant, and Husky 125. SYM focuses on compact designs suitable for urban commuting and fuel efficiency.
Kawasaki
For those who love large displacement motorcycles, Kawasaki, a Japanese brand with famous models like Ninja, Z1000, and Versys, cannot be overlooked. Kawasaki bikes are always highly rated for their engine power and impressive acceleration.
Harley-Davidson
Harley-Davidson is one of the most famous motorcycle brands in the world, especially in the large displacement segment. With classic designs and distinctive American style, Harley-Davidson attracts those who love power and a free-spirited lifestyle.
In Vietnam, Harley-Davidson primarily serves the high-end segment with models like Iron 883, Forty-Eight, and Street Glide.
Benelli
Benelli, an Italian brand with a long history, attracts enthusiasts of large displacement and sports bikes with models like TNT 125 and BN 302. Benelli products stand out for their powerful designs and impressive performance.
Kymco
Kymco from Taiwan has gained the trust of Vietnamese consumers with modern scooter models like Kymco Like and Kymco People. With reasonable prices and diverse features, Kymco is a suitable choice for the mid-range segment.
Ducati
Ducati is an Italian high-performance motorcycle brand, famous for its premium sports bikes. Although Ducati is not as widespread in Vietnam as other motorcycle brands, it is a familiar name in the large displacement motorcycle enthusiast community.
Notable Ducati models like Ducati Panigale, Monster, and Scrambler typically have sports-oriented designs and high performance, attracting those who love speed and refinement in every detail.
Triumph
Triumph from the UK brings classic models like Bonneville and Thruxton, appealing to those who love vintage style combined with modern technology. Triumph’s distinctly classic design helps the brand stand out among its competitors.
Aprilia
Aprilia, an Italian brand specializing in large displacement sports bikes, stands out with racing models like RSV4, Tuono, and RS 660. With powerful engines and sophisticated designs, Aprilia is highly regarded by many professional racers in Vietnam.
BMW Motorrad
BMW Motorrad is BMW’s motorcycle brand, specializing in large displacement and high-end sports bikes. In Vietnam, models like BMW S1000RR, R1200GS, and F850GS are popular among enthusiasts of large displacement bikes and adventure lovers.
BMW bikes stand out with modern designs, advanced technology, and especially powerful performance on all terrains.
Royal Enfield
Royal Enfield, an old brand from England and now owned by India, stands out with classic models like Classic 350 and Himalayan. Royal Enfield bikes cater to those who love retro styles and are not too focused on speed.
MV Agusta
MV Agusta is a premium Italian motorcycle brand, famous for its large displacement sports bikes with unique designs and powerful engines. MV Agusta is a combination of art and technology, offering riders superior speed experiences and style.
Models like MV Agusta Brutale, Dragster, and F4 are all symbols of refinement and class. In Vietnam, MV Agusta targets high-end customers, those passionate about sports bikes and luxurious lifestyles.
VinFast
VinFast is a motorcycle brand from Vietnam, standing out with modern and environmentally friendly electric scooters. Although relatively new to the market, VinFast has quickly established its position with electric models like VinFast Klara, Theon, and Feliz.
VinFast’s electric motorcycles not only have attractive designs but also integrate many advanced technologies and are especially energy-efficient, reducing emissions, aligning with green development trends.
Peugeot Motocycles
Peugeot Motocycles from France brings premium scooter models like Django, with retro, elegant designs suitable for customers seeking uniqueness and fashion.
Brixton
Brixton is a motorcycle brand originating from Austria, relatively new to the Vietnamese market but has quickly attracted the attention of young people, especially those who love classic styles.
Models like Brixton BX 125 and BX 150 are designed in a retro style, combined with modern engines, delivering a perfect blend of classic beauty and advanced technology.
Hyosung
Hyosung is a motorcycle brand from South Korea, famous for its large displacement models at more reasonable prices compared to European or Japanese brands. With sporty designs and powerful engines, Hyosung is a suitable choice for those who want to own a large displacement motorcycle at an affordable price.
CFMoto
CFMoto is a motorcycle brand from China that has gradually established its position in the international market with modern large displacement models.
In Vietnam, CFMoto is gradually becoming known to consumers through sports models like CFMoto 300NK and 650MT. With reasonable prices, modern designs, and powerful engines, CFMoto is a suitable choice for those new to large displacement bikes who don’t want to invest too much in expensive brands.
Answering Frequently Asked Questions Related to the Motorcycle Industry
Which positions in the motorcycle industry typically require uniforms?
Some positions in the motorcycle industry that typically require uniforms include: sales staff, customer service representatives, delivery personnel, store/showroom managers, assembly line workers at factories, cleaning and maintenance staff at showrooms, event marketing/product introduction staff, etc.
What factors should be considered when designing uniforms for motorcycle mechanics?
Uniforms for motorcycle mechanics need large, easily accessible pockets for tools, oil-resistant materials, dark colors to hide stains, and good heat resistance to protect from sparks or high temperatures from engines.
What are the requirements for uniforms for motorcycle sales staff?
Sales staff typically need neat, clean, and professional uniforms with light, easy-to-move materials, often consisting of a shirt combined with trousers. Colors should be consistent with the store or brand’s identity.
Is it necessary to differentiate between winter and summer uniforms for staff working in motorcycle dealerships?
Clear differentiation is necessary. Summer uniforms should be thin, light, and breathable to avoid heat when working in enclosed spaces or outdoors. Winter uniforms need to be thicker for warmth but still ensure flexibility when moving.
What should be noted when opening a motorcycle dealership?
Here is a list of important considerations when opening a motorcycle dealership:
- Secure initial investment capital.
- Choose an appropriate business location.
- Obtain business licenses and legal documents.
- Select reputable motorcycle brands.
- Build relationships with suppliers.
- Train professional sales staff and technicians.
- Prepare facilities and equipment.
- Develop marketing and advertising strategies.
- Provide after-sales service and customer care.
- Manage inventory efficiently.
- Comply with environmental protection regulations.
- Establish a strict financial management system.
- Research the market and competitors.
- Diversify products and services.
- Develop long-term growth plans.
Where is a good place to have uniforms made for motorcycle industry staff?
When looking for a reliable manufacturer of uniforms for the motorcycle industry, DONY Garment is a top choice you can trust. With over 10 years of experience, DONY has built a solid reputation in the uniform manufacturing industry in Vietnam. The factory specializes in providing high-quality products at reasonable prices, meeting diverse customer needs.
At DONY, you can customize various types of uniforms such as t-shirts, shirts, jackets, trousers, work safety gear, etc. We guarantee quality through a closed production process, from design to completion, helping to reduce costs and ensure uniforms meet the highest standards.
DONY stands out with:
- Creative design: DONY’s design team always creates unique and professional uniform designs, helping your brand stand out.
- High-quality craftsmanship: Skilled tailors at DONY deliver products with meticulous stitching and high accuracy.
- Diverse materials: Customers can choose from many types of fabrics suitable for the nature of work in the motorcycle industry, ensuring durability and comfort for wearers.
- Free consultation and sample making services: DONY supports customers from design to sample production, ensuring you are completely satisfied before proceeding with mass production.
Additionally, products at DONY are manufactured to international standards, with high accuracy in color and size. Flexible warranty and return policies also give customers peace of mind when using DONY’s services.
If you need quality and professional uniforms for your motorcycle business, DONY will be an ideal partner. Contact us now for detailed advice and the best quotes!
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At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.
We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.