Top 10+ Best Perfume Brands in Vietnam

Perfume is a liquid cosmetic product containing fragrant compounds and essential oils, designed to create a pleasant and long-lasting scent on the user’s body. In the cosmetics industry, perfume plays an important role not only in terms of aesthetics but also as a symbol of personal style and social status.

According to a report by Euromonitor International, the Vietnamese perfume market reached a value of 86 million USD in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% during the period 2021-2026.

In the context of Vietnam’s rapidly developing economy, the perfume market is also experiencing significant growth with the presence of prominent brands such as Charme Perfume, Note – The Scent Lab, F Fresh Spray, Fantasy Vietnam, Hoarient, Maison Bagian…

However, which are the most reputable, trustworthy, and beloved perfume brands? Let’s explore the top perfume brands that are famous and highly regarded in Vietnam today.

Charme Perfume

Recently, the Vietnamese perfume market has witnessed the strong rise of a new brand – Charme Perfume. With high-quality products, luxurious designs, and affordable prices, Charme Perfume is quickly gaining market share and becoming a favorite name for many.

The highlights of Charme Perfume are:

• Using high-class formulas and ingredients, ensuring superior quality.
• Diverse fragrances, from sweet and youthful to luxurious and classy.
• Exquisite and eye-catching packaging design.
• Reasonable prices, suitable for many customer segments.

Some of Charme Perfume’s outstanding product lines include: Miss Charme, Charme For Men, Charme Luxury.

According to statistics from Charme Perfume, in just 2 years since its launch, the brand has achieved an impressive sales growth of up to 300%.

Note – The Scent Lab

Note – The Scent Lab is a reputable perfume brand, established in 2019 in Ho Chi Minh City. With a founding team passionate about science and art, Note has built a unique creative space for fragrance.

The highlight of Note is the subtle combination of science and art in creating unique scents. The brand uses modern technology and high-quality ingredients imported from France, Italy, and Germany to ensure excellent quality for each product.

Outstanding features of Note – The Scent Lab:

• Natural scent.
• Unique design.
• Good scent longevity.

Note is positioned as a high-end brand, targeting perfume lovers who want to experience unique scents.

F Fresh Spray

F Fresh Spray is not just a perfume brand, but also a message of freedom, personality, and daring to express oneself. F Fresh Spray is not limited by any mold, suitable for both men and women. This is a perfect choice for those who want to express freedom in their style.

With a diverse fragrance palette, from warm woody notes to fresh layers, F Fresh Spray satisfies many different preferences. In particular, the impressive scent retention of 8-12 hours helps customers feel confident throughout the day.

The biggest difference between F Fresh Spray and conventional perfumes is the ability to spray directly on clothes without worrying about staining.

Fantasy Vietnam

With affordable prices and diverse fragrances, Fantasy Vietnam attracts a large customer base in the Vietnamese market, especially young users.

Outstanding features of Fantasy perfume:

• Fresh, sweet scent, suitable for the personality of young people.
• Diverse fragrance, from sweet to fresh.
• Youthful design, bright colors, attracting the attention of users.
• Contains natural ingredients, helping to protect the skin and bring a comfortable feeling.

However, compared to high-end perfume brands, Fantasy’s scent longevity is usually not as high.

Popular product lines of Fantasy: Fantasy Pinky Cloud, Fantasy Magic Sky, Fantasy Crystal Rain…

Hoarient

Hoarient is a high-end Vietnamese perfume brand, famous for its unique scents inspired by the beauty and essence of Eastern culture. With the desire to convey the beauty of Vietnam to the world, Hoarient has created quality products of international standards.

Outstanding features of Hoarient perfume:

• Unique scent, harmoniously combining Eastern and Western fragrance notes, creating a distinct mark.
• Using high-quality natural ingredients and modern production technology to create quality products, ensuring good scent longevity and safety for the skin.
• Luxurious design, suitable for many subjects.

Hoarient’s outstanding product lines: Miss Saigon, Miss Vietnam, Miss Saigon Elegance.

Maison Bagian

Maison Bagian is a high-end perfume brand, famous for its unique and sophisticated scents. With inspiration from nature and culture, Maison Bagian offers users impressive and unforgettable fragrance experiences.

Characteristics of Maison Bagian perfume:

• Unique, sophisticated fragrance.
• Using rare natural essential oils, carefully selected from all over the world.
• Exquisite bottle design, with a classic style, expressing class and luxury.
• Very good scent longevity.

Morra

For those who are looking for a unique scent and want to experience the process of creating perfume, Morra is a perfect choice. With the motto “Your scent, your story”, Morra brings customers unique and impressive experiences.

Characteristics of Morra perfume:

• Natural ingredients: Morra uses high-quality natural essential oils, ensuring purity and safety for the skin.
• Diverse fragrance: With hundreds of different essential oils, Morra can create countless perfume formulas, satisfying all customer preferences.
• Sophisticated bottle design: Morra perfume bottles often have a simple but luxurious design, creating a sophisticated beauty for the product.
• Interesting experience: The process of mixing perfumes at Morra is an interesting experience, helping customers better understand the world of fragrance.

Cleopatra Perfume

Cleopatra Perfume brings a new breeze with the self-mixed perfume model. Customers can mix their own perfumes with thousands of essential oils and solvents, creating a unique scent that matches their personality.

Cleopatra Perfume bottles often have a simple but sophisticated design, creating a luxurious and modern beauty.

Dep Mai Perfume

Dep Mai Perfume is a domestic perfume brand loved by many, especially those who love traditional beauty and sophistication.

Outstanding product lines: Lotus scent, jasmine scent, agarwood scent.

With the following outstanding features, this brand has affirmed its position in the Vietnamese perfume market:

• Traditional, elegant fragrance.
• Carefully selected natural ingredients combined with a unique blending formula create sophisticated scents with long-lasting fragrance.
• Simple but sophisticated design, imbued with Asian style.
• Dep Mai’s price is quite soft, suitable for the budget of many people.

Compared to international perfume brands, Dep Mai’s fragrance quantity is still limited.

Huong Thom La Perfume

Huong Thom La, a name that is no stranger to perfume lovers in Vietnam, is the brainchild of Nang La Co., Ltd. Established in 2013, this brand has quickly affirmed its position in the domestic cosmetics market with high-quality perfume products bearing the imprint of Vietnam.

Highlights of Huong Thom La:

• All perfume production materials are imported from countries with developed cosmetics industries such as Japan and Europe.
• Possessing unique perfume blending formulas, harmoniously combining natural essential oils, creating sophisticated and seductive scents.
• Long-lasting fragrance, which can be up to 24 hours, helps users feel confident all day long.
• Exquisite and meticulous design, not inferior to high-end brands in the world.
• Meeting the needs of many customer groups, from young, dynamic people to elegant ladies.

AERU

If you are looking for a perfume product with a modern style and close to nature, AERU is definitely a worthy choice.

AERU focuses on using natural ingredients, extracted from flowers, herbs, and fruits to create pure scents that are close to nature. Each scent carries its own story, evoking different emotions.

AERU perfume bottles often have a minimalist design, focusing on sophistication and luxury. This helps to enhance the beauty of the product and create attraction for users.

Code Deco

Code Deco offers scents inspired by nature, lasting about 4 hours with impressive quality. With a minimalist design but unquestionable quality, Code Deco has quickly won the trust of consumers and achieved considerable success.

Highlights: Nature-inspired scent, good scent longevity, minimalist design, high quality.

Positioning: Towards those who love simplicity and quality.

According to a report by Code Deco, the brand has grown in sales by 150% annually since its launch.

Questions Related to Perfume Brands

What is the current trend of perfume use among Vietnamese consumers?

Nielsen’s survey shows that 62% of Vietnamese consumers prefer fresh and light scents. 30% choose sweet scents, 8% like strong, warm scents.

What is the most popular perfume shopping channel today?

According to statistics, 45% of consumers buy perfume through online channels such as websites and social networks; 40% buy at stores, 15% buy at supermarkets and shopping malls.

Which perfume scent is most popular in the summer?

Marine scent, citrus scent, and fresh floral scent are the top choices for summer.

Do Vietnamese perfumes meet international standards?

Many brands such as Charme, Hoarient, and Maison Bagian have achieved prestigious certifications such as ISO 9001 and GMP for quality management. Production materials all meet the global IFRA standards.

How long should the perfume last when doing business?

Experts recommend choosing perfumes with a scent that lasts from 6-8 hours. The perfumes of Charme Perfume, Maison Bagian, and Hoarient all achieve good scent longevity.

Which perfume brand is aimed at high-end customers?

Note – The Scent Lab, Maison Bagian and Hoarient are brands positioned in the high-end segment, targeting customers with high requirements for quality and unique fragrance experiences.

Which perfume brand has the most affordable price?

Fantasy Vietnam is known as the most affordable brand, suitable for the budget of many people, especially young people.

What to keep in mind when operating a perfume store?

To operate a perfume store, you need to keep in mind the following points:

• Product quality: Ensure genuine and reputable sources of goods to build customer trust.
• Product knowledge: Professional advice to help customers choose the right fragrance.
• Effective marketing: Build a brand, promote products on many channels.
• Customer service: Take good care of customers, create a good shopping experience.
• Effective management: Track inventory, revenue, expenses to make the right business decisions.

Where should I sew uniforms for perfume stores with good quality and good prices?

DONY Garment Factory is one of the leading prestigious addresses in Vietnam specializing in providing diverse and high-quality perfume store uniform sewing services.

Advantages of DONY uniform sewing service:

• Provides a variety of uniforms such as clothes, dresses, hats, masks, etc.
• Using high-quality fabrics with clear origins, ensuring durability, beauty and safety for users.
• DONY’s design team is experienced, creative, and always updates the latest fashion trends, bringing unique and impressive uniform designs.
• Investing in a system of advanced machinery and sewing equipment, ensuring sharp and delicate seams, uniform and high-quality products.
• Applying modern printing and embroidery technology, ensuring logos and images are clearly and durably displayed on uniforms.
• Providing uniform sewing services at reasonable prices, suitable for customers’ budgets.
• Commitment to deliver on time as agreed, ensuring the progress of customers’ work.
• Clear warranty policy, supporting customers during product use.

With outstanding advantages and a professional working process, DONY Garment Factory is confident in bringing customers high-quality uniform products that meet all aesthetic and functional requirements. If you are in need of sewing uniforms, please contact DONY immediately for the best advice and support!

Henry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.