Top 10+ FMCG Brands in Vietnam

The fast-moving consumer goods (FMCG) sector includes products with short life cycles that are sold in large quantities and consumed quickly after purchase. Typical examples include packaged foods, beverages, personal care products, and cleaning agents.

According to a Nielsen report (2023), the global FMCG industry reached a size of over $1.53 trillion, with an average annual growth rate of 4-5%. In Vietnam, the FMCG sector plays a crucial role in the economy, with personal consumption accounting for about 66% of GDP (World Bank 2022).

This article will provide information on the top FMCG brands in Vietnam, such as Unilever, P&G, Vinamilk, Nestlé, Masan Consumer, and more. Read on to learn more.

Unilever

Unilever is one of the largest multinational corporations in the FMCG sector in Vietnam. The company owns many famous brands such as Omo, Lifebuoy, Knorr, and Sunsilk. Unilever’s products have become household names for Vietnamese consumers, ranging from personal care items to food and household products.

Procter & Gamble (P&G)

P&G is renowned for its personal and family care products such as Ariel laundry detergent, Pantene shampoo, and Oral-B toothpaste. The company has built solid trust among Vietnamese consumers through quality and continuous innovation in each product.

Vinamilk

Vinamilk is the leading dairy brand in Vietnam and one of the largest dairy producers in Southeast Asia. With products ranging from fresh milk to yogurt and powdered milk, Vinamilk not only dominates the domestic market but also exports to many countries worldwide.

Nestlé

Nestlé Vietnam provides a diverse range of nutritional products from milk, coffee to beverages and fast food such as Milo, Nescafé, and Maggi. With the goal of creating healthy and convenient products, Nestlé has made a strong impression on Vietnamese consumers.

Masan Consumer

Masan Consumer is one of the largest domestic FMCG companies in Vietnam, specializing in food and beverages. The company’s famous brands include Nam Ngu fish sauce, Chin-Su soy sauce, and Vinacafé instant coffee. Masan always aims to provide quality products at affordable prices for consumers.

Coca-Cola

Coca-Cola is an international beverage brand that has been present in Vietnam for a long time. With famous products like Coca-Cola, Fanta, and Sprite, the company always holds a large market share in the beverage sector.

Coca-Cola not only focuses on flavor innovation but also promotes sustainable production activities.

PepsiCo

PepsiCo is a direct competitor to Coca-Cola in the beverage sector, with prominent brands such as Pepsi, 7Up, and Mountain Dew. Additionally, PepsiCo is strong in the snack food industry with products like Lay’s and Doritos. The company always seeks to innovate its products to suit Vietnamese consumer tastes.

Abbott

Abbott is a nutrition and healthcare company with many famous nutritional products in Vietnam such as Ensure and Similac. With a commitment to providing scientific and safe nutritional solutions, Abbott has become a trusted brand for Vietnamese families.

Colgate-Palmolive

Colgate-Palmolive focuses on personal and family care products such as Colgate toothpaste and Palmolive shampoo. The diversity and quality of their products have helped Colgate-Palmolive become a familiar choice for Vietnamese consumers for many years.

TH True Milk

TH True Milk is one of Vietnam’s famous dairy brands, belonging to TH Group. With a commitment to using clean, natural ingredients, TH True Milk has built trust among consumers with its fresh milk and nutritional drink products, contributing to improving the quality of life.

Kinh Do (Mondelez)

Kinh Do was once Vietnam’s leading confectionery brand before merging with Mondelez Group. Products such as Kinh Do mooncakes, sponge cakes, and cookies have always dominated the confectionery market.
After joining Mondelez, this brand continues to develop with more premium confectionery product lines.

Acecook Vietnam

Acecook is the leading brand in the instant noodle industry in Vietnam, famous for its Hao Hao product. With over 20 years of development in the Vietnamese market, Acecook has created an empire in the fast food sector and constantly innovates products to suit Vietnamese consumer tastes.

Vinasoy

Vinasoy is the leading brand in the soy milk industry in Vietnam. With Fami soy milk products, Vinasoy focuses on providing plant-based nutritional solutions, contributing to consumers’ healthy diets. Vinasoy continuously improves its products to meet the increasingly diverse needs of the market.

Lixco (Lix)

Lixco is one of Vietnam’s leading manufacturers of cleaning products such as laundry detergent and dishwashing liquid. With many years of development, the Lix brand has built a solid position thanks to product quality and reasonable prices, meeting the household cleaning needs of millions of Vietnamese families.

Nutifood

Nutifood is a prominent nutritional milk brand in Vietnam, specializing in milk and nutritional supplement products for children, adults, and the elderly. With the mission of bringing nutrition to everyone, Nutifood always focuses on researching and developing quality products that are safe for health.

Meiji

Meiji is a famous Japanese milk brand present in Vietnam, notable for its powdered milk and fresh milk products for children. Meiji always focuses on the comprehensive development of children with high-quality, safe nutritional product lines that meet international standards.

Vedan

Vedan is a famous brand in the field of seasonings and food, especially MSG and soy sauce. With over 30 years of presence in Vietnam, Vedan has become a familiar name in every Vietnamese family kitchen, with a commitment to bringing rich and safe flavors for health.

Diana Unicharm

Diana Unicharm is a leading brand in personal care in Vietnam, with products such as Diana sanitary napkins and Bobby diapers. The company has developed strongly with high-quality products, creating comfort and safety for users, and is the top choice of many women and families.

Johnson & Johnson

Johnson & Johnson is a world-renowned brand for health care and beauty products. In Vietnam, prominent products such as baby shampoo, shower gel, and skincare products have won consumer trust thanks to their quality and safety.

Calofic

Calofic (Cai Lan Vegetable Oil Company) is one of the largest cooking oil producers in Vietnam, with famous cooking oil brands such as Neptune, Simply, and Meizan. Calofic has made a significant contribution to providing high-quality, nutrient-rich cooking oil products for domestic consumers.

Ajinomoto

Ajinomoto is a famous seasoning brand from Japan, known for its MSG product. In Vietnam, Ajinomoto has become a familiar name in every family’s kitchen, with the mission of bringing balance and enhancing flavors in cuisine.

Saigon Co.op

Saigon Co.op is a leading retail system in Vietnam, operating the Co.opmart supermarket chain. This is one of the units with great influence on the domestic FMCG market by providing quality fast-moving consumer goods at reasonable prices, especially domestic products.

Trung Nguyen Legend

Trung Nguyen Legend is a famous Vietnamese coffee brand, successful not only domestically but also present in the international market. With the philosophy of “Energy Coffee”, Trung Nguyen Legend provides diverse coffee products such as G7 instant coffee, filter coffee, and ground coffee, contributing to promoting Vietnamese coffee culture.

Vifon

Vifon is one of the pioneering brands in the instant noodle industry in Vietnam, with diverse products from instant noodles to pho and instant porridge. With over 50 years of operation, Vifon continuously improves quality and expands to international markets, affirming its position in the convenience food industry.

Huu Nghi

Huu Nghi is a famous traditional confectionery brand in Vietnam, specializing in products such as cookies, mooncakes, candies, and snacks. With many years of operation, Huu Nghi always aims to bring delicious, quality products that suit Vietnamese tastes.

Orion Vina

Orion Vina is a subsidiary of Orion Group (South Korea), famous for Choco Pie and O’Star snack products. In Vietnam, Orion has become a popular confectionery brand with products that suit local tastes and reasonable prices, capturing a large market share in the confectionery industry.

Kao Vietnam

Kao is a Japanese corporation specializing in personal and family care products. In Vietnam, Kao is famous for products such as Attack laundry detergent and Biore skincare cosmetics. With Japanese standard quality, Kao always builds trust from Vietnamese consumers.

Phuc Long

Phuc Long is a famous tea and coffee brand in Vietnam, with packaged tea products and beverage store chains. Known for its strong tea flavor and modern service style, Phuc Long has become a familiar brand, especially among young people.

Dabaco

Dabaco is a famous brand in the processed food industry, especially pork products. With a modern farming system and closed processing procedures, Dabaco commits to providing safe, high-quality food and ensuring food hygiene and safety.

Bibica

Bibica is one of Vietnam’s large confectionery brands, specializing in mooncakes, candies, and chocolates. With many years of operation in the market, Bibica has built consumer trust thanks to product quality and commitment to customer satisfaction.

Vinamit

Vinamit is a prominent brand in the processed agricultural product sector, famous for dried fruit products such as jackfruit, banana, and mango. Vinamit has expanded its export market to many countries and is loved for its natural products, free from preservatives and retaining the original flavor of agricultural products.

Bach Hoa Xanh

Bach Hoa Xanh is a chain of retail stores selling food and essentials belonging to The Gioi Di Dong Group. With the goal of bringing convenience and affordable prices, Bach Hoa Xanh has quickly developed a system of stores across the country, serving millions of Vietnamese customers.

Thien Long

Thien Long is a leading brand in the production of stationery and office supplies in Vietnam. Products such as pens, highlighters, and other office supplies from Thien Long have become a familiar part of daily life for students and office workers.

THP Group (Tan Hiep Phat)

Tan Hiep Phat is Vietnam’s leading beverage production group with famous brands such as Zero Degree Green Tea, Number 1, Dr. Thanh Herbal Tea. The group has made an impression on consumers with breakthrough products that are health-friendly.

Golden Farm

Golden Farm is a brand specializing in the production of syrups and cooking seasonings. With a diverse range of products from fruit syrups to seasonings such as sauces and dipping sauces, Golden Farm has conquered the Vietnamese market and some international markets.

Asia Foods

Asia Foods is one of Vietnam’s leading manufacturers of instant noodles and fast processed foods with brands such as Red Bear noodles and Golden Egg noodles. Asia Foods stands out with high-quality instant noodle products and flavors that suit Vietnamese consumer tastes.

Oishi (Liwayway)

Oishi is a famous snack brand from the Philippines, very popular among Vietnamese consumers. Oishi’s snack products such as prawn crackers and potato chips stand out with diverse flavors and reasonable prices, becoming a popular choice for young people.

X-Men

X-Men is a personal care brand for men, belonging to ICP company. Products such as shampoo, shower gel, and X-Men perfume have helped this brand capture market share in the men’s product segment. With a strong and modern message, X-Men has made an impression in consumers’ minds.

Kewpie Vietnam

Kewpie is a famous Japanese brand, specializing in mayonnaise, salad dressings, and seasonings. In Vietnam, Kewpie has become a top choice for those who love the distinctive flavor of Japanese sauces, combining with traditional and modern dishes.

Pocari Sweat (Otsuka)

Pocari Sweat is a Japanese electrolyte drink brand, very popular in Vietnam, especially among sports enthusiasts. With the ability to effectively provide water and minerals, Pocari Sweat has become a popular choice for consumers who need to rehydrate after exercise or in hot weather.

L’Oréal

L’Oréal is the world’s leading cosmetics group, specializing in skincare, hair care, and makeup products. In Vietnam, L’Oréal is known for sub-brands such as L’Oréal Paris, Maybelline, Garnier, standing out with high quality and suitability for many customer segments.

Halico (Hanoi Liquor)

Halico is one of Vietnam’s largest liquor production companies, famous for Hanoi vodka and new sticky rice wine products. With a long history and diverse products, Halico has become one of the renowned liquor brands in Vietnam, especially during festivals and events.

The Coffee House

The Coffee House is a famous Vietnamese coffee chain with modern service style and comfortable space. This brand has rapidly developed with hundreds of stores nationwide, favored for its quality coffee, diverse drinks, and friendly atmosphere.

Sapporo

Sapporo is a famous beer brand from Japan, currently with a production plant in Vietnam. With its light, refreshing beer taste, Sapporo has gradually become a favorite choice of many Vietnamese consumers, especially in the premium beer segment.

Peachy

Peachy is a nutritional food brand for children, produced using advanced technology from Thailand. Peachy products such as baby food and snacks are very trusted by Vietnamese mothers due to their natural, safe ingredients and nutritional assurance.

Answering Questions Related to the FMCG Industry

1. How is the Vietnamese FMCG market segmented?

The Vietnamese FMCG market is segmented in various ways:

• Product type: Food, beverages, personal care, household…
• Distribution channels: Supermarkets, markets, convenience stores, online…
• Target customers: Age, gender, income, region…
  Shopping behavior: Frequency, quantity, preferred brands…

Factors affecting FMCG market segmentation include: income, culture, trends, technology… Market segmentation helps FMCG businesses:

• Better understand customers: Target the right customer segments.
• Develop suitable products: Meet customer needs and wants.
• Choose effective distribution channels: Optimally reach customers.
• Build effective marketing strategies: Communicate to the right audience.

2. What are the current FMCG consumption trends in Vietnam?

The Vietnamese FMCG market is witnessing significant changes with prominent consumption trends such as:

• Health consciousness: Priority for organic, functional products.
• Smart consumption: Price comparison, promotion seeking.
• Experience-focused: Diverse products, quality service, interesting and comfortable shopping experiences.
• Environmental awareness: Priority for environmentally friendly products.
• Influenced by social media: Referring to reviews, following influencers.

3. What role does employee uniform play in building brand image in the FMCG industry?

Uniforms play an important role in building a consistent image and expressing brand values. Especially in retail and FMCG production, uniforms create professionalism, help customers easily recognize the brand, and enhance trust.

4. What fabric materials are commonly preferred by FMCG brands for making uniforms?

FMCG brands often choose cotton-polyester blends or microfiber for making uniforms. These fabrics are characterized by breathability, durability, and easy maintenance, suitable for active jobs in factories or retail.

5. For the FMCG industry, how can uniforms ensure both aesthetics and suitability for working conditions?

Uniforms in the FMCG industry need to have simple but convenient designs, ensuring comfort and flexibility for employees to move, while still complying with labor safety standards in factories or stores.

6. What are the latest uniform design trends for the FMCG industry?

Current trends in the FMCG industry focus on using recycled, environmentally friendly materials, and comfortable designs while maintaining high recognition. Some brands even integrate technological elements to increase utility for wearers.

7. How should uniform suppliers be chosen to ensure quality for FMCG brands?

When choosing suppliers, FMCG brands should prioritize partners with experience in the uniform field, ensuring quick delivery times, consistent quality, and the ability to produce large quantities.

8. Where can I find a reputable place to make FMCG industry uniforms?

DONY Garment is proud to be one of the reputable uniform production units in Vietnam. With over 10 years of experience, DONY has cooperated with many domestic and international FMCG brands, delivering high-quality products at competitive prices.

The factory provides a variety of FMCG uniforms such as management uniforms, retail staff uniforms, factory uniforms, marketing uniforms… with products including T-shirts, shirts, trousers, aprons, and many other types of uniforms according to business requirements.

When choosing to have FMCG industry uniforms made at DONY, you will be satisfied with:

• Integrated production process: With the entire production process carried out in-house, without any intermediaries, DONY commits to offering competitive prices, helping businesses maximize cost savings compared to market rates.
• Creative design: DONY’s experienced design team not only quickly grasps fashion trends but also has creative abilities, ensuring unique and impressive products that meet even the most stringent customer requirements.
• Excellent craftsmanship: Production staff at DONY are skilled workers with many years of experience, capable of executing intricate sewing techniques, ensuring products are completed quickly and accurately.
• Free design and samples: DONY provides completely free design and sample-making services, allowing customers to check quality and style before mass production, ensuring products meet expectations.
• Diverse material options: Customers can freely choose from various fabrics and accessories, creating uniforms that suit usage needs and brand style.
• Standard-compliant quality: Uniform products at DONY are manufactured with high precision, ensuring uniformity and strict adherence to the original design, delivering superior quality.
• Standard size chart: DONY provides detailed and accurate size charts, helping customers easily choose suitable sizes for each employee, ensuring comfort during use.
• Attentive after-sales service: DONY supports nationwide delivery and provides a flexible exchange and return policy if products do not meet agreed requirements, ensuring maximum benefits for customers.

If you need uniform tailoring, contact DONY immediately to receive professional advice and optimal solutions for your business.

Henry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.