As the fight against Coronalvirus continues without the end in sight and face masks consider a vital tool in the fight, branded/promotional reusable face masks are increasingly becoming an integral part of some businesses and organization’s promotional strategy.
This becomes more realistic as the wearing of face masks is gradually becoming a legal requirement in virtually all facets of society, including in the workplace.
The use of face masks in other segments of society, in addition to the medical sector, has also become a mandatory rule in several countries around the world. This has released a growing awareness among members of the public that wearing face masks is the most effective way of controlling the spread of the virus and as well protecting oneself from an infected person, hence, some organizations, brands, and businesses are going further.
They now use branded reusable masks to both reduce the spread of Covid-19, as recommended by the World Health Organization, and as a strategic means of promoting their brands and winning new customers.
Given this, and the state of social isolation encouraged around the world, companies started to invest in other ways of working with their promotional gifts, to add value and strengthen their brand before the public.
They saw branded reusable face masks as a win-win game in protecting their employees and customers, and at the same time promoting their brand. Thus, the personalized mask has gained a new function and has become an important ally to prevent the spread of the virus and ensure people’s health. With this, investing in the personalized face mask by companies is a way to get closer to target customers and reach new market niches.
As a result of the increase in the demand for branded reusable face masks by companies across the globe, major key manufacturers of reusable custom masks, such as DONY Garment Company have incorporated the product as part of their major supply chains, manufacturing and exporting it to international customers, especially those based in the US, the Middle East, and the EU.
“We offer free samples, trial orders, and branding opportunities with logo and label service available. It’s great for corporate unity or to promote a brand,” said Mr. Henry Pham, CEO of DONY Garment.
Customized Face Mask as an Effective Promotional Tool
The demand and use of reusable branded face masks by different brands around the world have recently superseded the demand for some types of surgical and disposable masks. While fabric masks made of traditional materials can help to reduce the spread of Coronavirus, according to the World Health Organization, more brands are now adopting custom design face coverings with logo as an item that is combined with a precise marketing strategy and as well work on the needs of their employees and target customers, as a way to retaining their identity in them.
Businesses now use the branding opportunities to provide their employees with safety and create merchandise for their customers or fans as gifts or to buy. Thus, organizations presently offer reusable branded masks as gifts to customers as a way of showing concern and adding one of the most essential values to strengthen the bond with their consumers, which is the concern for their health and well-being.
As these branded masks are being adapted to people’s routine, it is going to serve as an eco-friendly promotional tool with the chance of not being discarded without impacting people. Therefore, incorporating a personalized mask will ensure that a brand is always close to the public and, with that, allows greater identification with the general public.
Besides, some companies have even invested in the promotional reusable face masks as an extra product to be marketed in their establishments, so that the public can purchase exclusive models that match the visual identity of their brand.
Whether delivering free in shares or selling, the personalized mask is a way to get closer to the public and strengthen the bond between consumer and company, through health care.
Branded Promotional Reusable Face Mask as A Way to Win over New Customers
The reusable custom face mask is also an interesting way to win over new consumers and reach broader markets. With the mandatory use of masks across the world, especially in public places, a person goes, on average, once a week to the market to make purchases with a personalized face mask. That is, both the application driver or the public transport driver and the people present at the location will have indirect contact with the brand’s logo.
Considering this, the possibility that many customers, employees, or people on the street passing by will see the brand and have the curiosity to know where the person made his or her purchase to have a similar personalized reusable mask, allowing for an increase in the number of potential customers reached and probably win over a majority.
Besides, wherever they go, they will take your company logo in the personalized mask, which allows a greater reach to occur. There are promotional gifts that have strengthened the bond so much that even with the closing of the establishment the items are kept with care by their customers.
Therefore, it can be emphasized that branded reusable mask is a way to advertise, not only with a business’s employees and consumers but for the other social niches that exist and it is also a way to win over new customers, as a consequence.