Top 10+ Best Beverage Brands in Vietnam

Beverages are any drinkable liquids, typically consumed to provide water and nutrients to the body.

Not just an essential part of daily life, beverages also reflect the culture and consumption habits of Vietnamese people. From traditional refreshments like tea and coffee to modern soft drinks, Vietnam’s beverage market is growing rapidly, with an estimated value of about 4 billion USD in 2023.

The diversity in products and brands has created a rich landscape, attracting consumer interest. Many different beverage brands such as Coca Cola, Pepsi, Mirinda, Fanta, Sprite, Sting, Red Bull, Number 1, Trà Xanh 0 Độ (Zero Degree Green Tea), and others are competing vigorously in the market.

To help you easily reference, we have compiled a list of the most trusted and chosen beverage brands by consumers. Let’s explore them in the following article!

Coca Cola

Coca-Cola is one of the oldest and most famous beverage brands in the world. With its proprietary formula, delicious flavor, and strong investment in marketing, Coca-Cola has become a cultural icon and the top choice of consumers for many years.

In Vietnam, Coca-Cola holds over 50% market share in the carbonated soft drink segment and consistently leads the Top 10 most beloved brands.

Coca-Cola also actively expands its product portfolio with many options such as Coca-Cola Light, Coca-Cola Zero, Coca-Cola Plus… to meet diverse consumer needs. Additionally, promotional programs like “Open a Coke, Share a Moment”, “Tet Reunion – Prosperity at Home” (Tet refers to Vietnamese Lunar New Year) have helped connect the brand with family values and Vietnamese culture.

Pepsi

Pepsi is Coca Cola’s biggest competitor in the carbonated soft drink market. With its fresh taste and unique promotional strategy, Pepsi has established a solid position and become a favorite choice of many young consumers. In Vietnam, Pepsi ranks second in the carbonated soft drink segment with about 25% market share.

Pepsi continuously innovates and launches new products like Pepsi Light, Pepsi Max, Pepsi Twist… to bring exciting experiences to users.

Famous advertising campaigns such as “Pepsi – Live Life to the Fullest”, “Pepsi – Youthful Refreshment” featuring many celebrities have helped Pepsi become a symbol of dynamism and modern lifestyle.

Mirinda

According to data from Nielsen Vietnam, Mirinda ranks third in the carbonated soft drink segment in Vietnam with about 10% market share.

This is a soft drink brand with fresh fruit flavors, especially loved by young people. With the slogan “Explode with Emotion”, Mirinda has created a youthful, dynamic image associated with entertainment and sports activities of young people.

Mirinda also regularly launches new and unique flavors like Mirinda Sarsi (a root beer-like flavor), Mirinda Cream Soda, Mirinda Tamarind… to increase attractiveness to customers.

Fanta

According to statistics from Intage Vietnam, Fanta ranks fourth in the Top most loved beverage brands in Vietnam. With the slogan “Fanta – Full of Colors of Life”, Fanta is associated with the image of a cheerful brand full of positive energy.

Fanta offers consumers diverse and interesting choices with many natural fruit flavors such as orange, lemon, strawberry, grape…

Fanta also regularly improves its formula and launches limited flavors like Fanta pineapple, Fanta mango, Fanta grapefruit… to increase appeal.

Sprite

Sprite is a carbonated soft drink brand with a unique cool lemon flavor. With the slogan “Cool Down Your Thirst”, Sprite is favored for its instant thirst-quenching ability and refreshing taste, suitable for all ages.

Sprite has also released some variants like Sprite Zero, Sprite Remix to diversify choices for consumers.

According to data from Kantar Worldpanel Vietnam, Sprite is among the Top 5 most consumed carbonated soft drink brands in Vietnam. Notable Sprite campaigns like “Sprite – Cool Inside and Out”, “Sprite – All Night with Football”… have connected the brand with sports and entertainment activities, increasing fan appreciation.

Sting

Sting is Vietnam’s leading energy drink brand, produced by PepsiCo. With a special formula containing taurine, caffeine, and vitamin B, Sting helps replenish energy, enhance alertness and focus. Sting’s slogan “Burst with Refreshment” has become a catchphrase among young people whenever they need a quick energy boost.

According to Nielsen Vietnam, Sting holds over 50% market share in the energy drink segment in Vietnam.

Sting also continuously expands its product line with varieties like Sting strawberry, Sting mulberry, Sting Gold… and actively sponsors major sporting events like the English Premier League, MotoGP… to increase appeal to consumers.

Red Bull

Red Bull is a globally renowned premium energy drink brand, founded in Austria in 1987. Red Bull is famous for its proprietary formula containing taurine, caffeine, B-group vitamins, and sucrose, providing instant and long-lasting energy boost.

With its premium image and extensive promotion through sporting events along with the famous slogan “Red Bull Gives You Wings”, Red Bull has become a symbol of dynamism, sports, and adventure.

In Vietnam, Red Bull is one of the most popular premium energy drink brands. According to statistics from Intage Vietnam, Red Bull ranks second in the energy drink segment with about 25% market share.

Number 1

Number 1 is an energy drink brand owned by Tan Hiep Phat, one of the largest beverage companies in Vietnam. With ingredients including caffeine, taurine, inositol, and B-group vitamins, Number 1 helps the body be full of energy, combat fatigue, and enhance focus.

Besides the regular energy drink product, Number 1 also frequently releases limited editions like Number 1 Cola, Number 1 Salted Lemon…

Through a promotional strategy closely linked to sports and office activities, Number 1 has become a familiar choice for dynamic, sports-loving people and those working in stressful environments.

According to data from Vietnam Report, Number 1 ranks third in the energy drink segment in Vietnam with about 15% market share.

Trà Xanh 0 Độ (Zero Degree Green Tea)

Trà Xanh 0 Độ is a famous bottled green tea brand from Tan Hiep Phat Group.

Produced from the finest fresh green tea buds, through modern production processes and bottled in a sterilized environment, Trà Xanh 0 Độ brings a natural, pure flavor rich in nutrients.

With the slogan “Drink cool, refreshing – Live green, peaceful”, Trà Xanh 0 Độ has won over consumers with its superior quality and health benefits.

Besides the flagship green tea product, Trà Xanh 0 Độ has also expanded its range with many options like zero-degree green tea with chia seeds, zero-degree green tea with lemon flavor… to meet diverse user needs.

Trà Ô Long Tea Plus (Oolong Tea Plus)

According to data from Intage Vietnam, Trà Ô Long Tea Plus ranks second in the bottled tea segment with about 25% market share.

Made from high-quality Oolong tea leaves using traditional recipes, Trà Ô Long Tea Plus delivers a rich, harmonious flavor full of nutrients. By combining tradition and modernity, Trà Ô Long Tea Plus has become a favorite choice for those who love traditional tea flavors but still want to enjoy the convenience of bottled products.

Trà Ô Long Tea Plus has also launched some variants like lotus-flavored Oolong tea, jasmine-flavored Oolong tea… to bring variety to users.

Cà Phê Trung Nguyên (Trung Nguyen Coffee)

With over 50 years of experience and vast coffee plantations in the Central Highlands, Trung Nguyen is famous for its high-quality roasted and ground coffee products, carrying the deep flavor and spirit of Vietnamese coffee. Through combining tradition and modern technology, Trung Nguyen has contributed to bringing Vietnamese coffee to the world stage.

According to data from the Vietnam Coffee and Cocoa Association, Trung Nguyen leads the roasted and ground coffee market with over 40% market share.

Trung Nguyen’s famous product lines like G7, Creative 1/2/3, Premium Blend, Legend Iced Milk Coffee, Legend Capsule… have become reliable choices for coffee connoisseurs.

Sữa Đậu Nành Vinasoy (Vinasoy Soy Milk)

Vinasoy is Vietnam’s leading soy milk brand, owned by Quang Ngai Sugar Joint Stock Company (QNS). With high-quality soybean sources and modern production processes, Vinasoy delivers delicious, nutritious, and health-safe soy milk products.

Besides the flagship plain soy milk product, Vinasoy also offers many options like walnut almond soy milk, red bean soy milk, black sesame soy milk… bringing many health benefits to users.

According to statistics from Euromonitor International, Vinasoy holds over 80% market share in the soy milk segment in Vietnam. Vinasoy also consistently tops the Top 10 Most Reputable Soy Milk Companies voted by Vietnam Report.

Nước Yến Sanest (Sanest Bird’s Nest Drink)

Sanest is Vietnam’s leading bird’s nest drink brand, produced by Khanh Hoa Salanganes Nest Company. Sanest has launched many product lines such as pure bird’s nest drink, bird’s nest drink with red ginseng, bird’s nest drink with red dates… suitable for the health-boosting needs of many customer groups.

With high-quality natural bird’s nest sources from the Khanh Hoa sea region, along with advanced processing technology, Sanest delivers delicious bird’s nest drinks rich in nutrition and superior health benefits.

Nước Dừa Cocoxim (Cocoxim Coconut Water)

One of the Vietnamese beverage brands widely trusted and chosen by consumers is Cocoxim. Produced from the highest quality fresh coconuts, through modern processing and packaged in a sterile environment, Cocoxim delivers 100% natural coconut water, preserving all flavors and nutrients.

With the slogan “Drink cool, nourishing – Live healthy, convenient”, Cocoxim has won the favor of consumers and become the top choice in the bottled coconut water segment.

Besides the flagship pure coconut water product, Cocoxim also offers options like pineapple coconut water, passion fruit coconut water… to meet diverse user needs.

Lemona

Lemona is a salted lemon drink brand of Khanh Hoa Salanganes Nest Beverage Joint Stock Company (Vikoda). With a unique formula combining fresh lemon juice and mineral salt, Lemona provides an effective solution for rehydration and mineral replenishment for the body, especially on hot summer days or during intense physical activities.

By combining natural flavors and health benefits, Lemona has created a new trend in the mineral supplement drink segment, attracting widespread consumer interest.

Lemona currently has two versions: Lemona Salted Lemon and Lemona Pink Salted Lemon, suitable for diverse user needs.

Questions Related to Vietnamese Beverage Brands

1. What is the current market segmentation of beverages in Vietnam?

The current Vietnamese beverage market segment includes non-alcoholic beverages, alcoholic beverages, and energy drinks.

• Non-alcoholic beverages: Purified water, carbonated soft drinks, fruit juices, tea, coffee…
• Alcoholic beverages: Beer, wine, cocktails…
• Energy drinks: Various energy drinks, sports drinks…

2. What factors have influenced the development of Vietnamese beverage brands?

Factors influencing the development of beverage brands include consumer tastes, competitive markets, economic development… Specifically:

• Changes in consumer tastes: Consumers are increasingly concerned about health, natural and organic products, and low sugar content.
• Fierce competition: The Vietnamese beverage market is increasingly competitive with the participation of many domestic and foreign brands.
• Economic development: Economic growth has driven increased beverage consumption demand.
• Technology: Modern production and marketing technologies have helped Vietnamese brands reach customers more effectively.
• Government policies: Policies supporting domestic production development have created favorable conditions for Vietnamese beverage enterprises.

3. Does the Vietnamese beverage market have potential?

The current beverage market in Vietnam is extremely potential. With a large population, hot and humid tropical climate, and improving living standards, the beverage consumption demand of Vietnamese people is constantly increasing.

The diversity in tastes, along with the development of the manufacturing and service industries, has created a dynamic and colorful beverage market.

4. How to succeed in the beverage business in the Vietnamese market?

To succeed in the beverage business in Vietnam, enterprises need to constantly innovate, create unique, high-quality beverage products that meet the increasingly high demands of consumers.

At the same time, building a strong brand and effective marketing strategy are also decisive factors for the success of each business.

5. What should be noted when opening a beverage business store?

When opening a beverage business store, you should note the following points:

• Location: Choose a location with high foot traffic, close to the target customer base.
• Products: Diversify the menu, ensure quality, food safety and hygiene.
• Pricing: Consider pricing appropriate to the market and product quality.
• Marketing: Build brand, promote products through online and offline channels.
• Capital: Prepare sufficient capital for initial investment and contingency for incidental expenses.
• Staff: Recruit and train professional, enthusiastic staff.
• Licenses: Complete legal procedures, business licenses.

6. Where should I order custom uniforms for beverage stores that are reputable and reasonably priced?

If you need to order custom uniforms for your beverage store, DONY is one of the choices you shouldn’t overlook. DONY commits to delivering high-quality uniform products with meticulous sewing, durable fabric, ensuring comfort for wearers and suitability for the working environment.

The company has a professional, creative design team that always updates the latest fashion trends to bring customers unique uniform designs that suit the style and concept of the store.

Other advantages:

• Short production time for uniforms, according to the committed schedule.
• Support for exchanging and adjusting uniforms that do not meet requirements.
• Nationwide delivery.
• Competitive pricing, with higher discounts for larger orders.

Contact for more detailed information!

Henry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.