Top 10+ Best Car Brands in Vietnam

Cars are road vehicles with engines, typically having four wheels and designed to transport people or goods. In Vietnam, the demand for car ownership is increasing significantly.

A survey by Vietnam Report shows that 73% of Vietnamese consumers are willing to spend from 500 million to 1 billion VND (approximately $21,000 to $42,000) to buy a car.

The Vietnamese car market is currently vibrant with fierce competition between major brands, including domestic names like Vinfast and international giants such as Chevrolet, Lexus, Toyota, Audi, Nissan, Hyundai, BMW, Mitsubishi, Subaru, Honda, Ferrari, Ford…

Each brand has its target customer segments and unique strengths and weaknesses. Let’s explore the details of each brand in the article below!

Vinfast

Vinfast is a pioneering electric car brand in Vietnam, with a strategy focused on green and environmentally friendly technology. The company has invested heavily in research and development with R&D centers in Vietnam and the United States.

Strengths:

• Advanced electric vehicle technology.
• Best warranty and customer support policies in the market.
• Modern design, suitable for Vietnamese tastes.

Weaknesses:

• Prices are still high compared to gasoline cars in the same segment.
• Charging station network is in the development phase.

Notable product lines: VinFast Fadil (small urban car), VinFast Lux A2.0 (luxury sedan), VinFast Lux SA2.0 (7-seater SUV), VinFast VF e34…

Chevrolet

Chevrolet is a leading car brand belonging to General Motors Corporation (GM) of the United States. With over 100 years of history, Chevrolet has become one of the most famous and popular car brands in the world.

In Vietnam, Chevrolet officially entered in 2011 and has quickly made a big impact with models such as:

Chevrolet Colorado: A mid-size pickup truck fully imported from Thailand. Colorado boasts a powerful design, strong engine, and impressive off-road capabilities.

Chevrolet Trailblazer: A 7-seater mid-size SUV also imported from Thailand. Trailblazer is popular for its modern design, spacious interior, and advanced technology features.

Chevrolet brings car models with distinctly American designs, featuring strong, angular, and characteristic lines. The cars have high durability, powerful and stable performance, particularly suitable for diverse road conditions in Vietnam.

However, compared to competitors, Chevrolet currently has a limited number of models in the Vietnamese market, mainly focusing on the pickup truck and SUV segments.

Lexus

Lexus, Toyota’s luxury car brand, has quickly conquered the Vietnamese market with car models that combine technological excellence and top-notch design.

From the luxurious ES, LS sedans to the sporty NX, RX SUVs or the LC sports coupe, Lexus offers many choices for customers seeking distinction and class.

According to data from the Vietnam Automobile Manufacturers’ Association (VAMA), Lexus consistently ranks among the best-selling luxury car brands, affirming its leading position in the segment.

Toyota

Toyota maintains its leading position in the Vietnamese car market for many consecutive years, thanks to stable product quality and excellent after-sales service.

According to statistics, Toyota accounts for 23.8% of the car market share in Vietnam with sales of 67,590 vehicles in 2023.

Toyota succeeds thanks to its diverse product strategy and consistent quality. The Japanese car manufacturer is also gradually shifting towards hybrid and electric vehicles to meet market trends. However, this brand is limited in terms of design with little innovation and slow adoption of new technologies.

Notable car lines: Toyota Vios (B-segment Sedan), Toyota Corolla Cross (Small SUV), Toyota Fortuner (7-seater SUV)…

Audi

Audi is a renowned car brand from Germany. In the Vietnamese market, Audi is categorized in the luxury car segment with starting prices from 1.5 billion VND (approximately $63,000), while high-end models can exceed 20 billion VND (approximately $840,000).

Audi’s standout feature is the perfect combination of luxurious design, advanced technology, and powerful performance. Models like the Audi A4, A6, Q7, or R8 all possess impressive exteriors with the characteristic Singleframe grille, sophisticated interiors using premium materials, and equipped with powerful, fuel-efficient TFSI engines.

According to VAMA (Vietnam Automobile Manufacturers’ Association), in 2022, Audi sold a total of 1,896 vehicles of various types in Vietnam, growing 25% compared to 2021.

Nissan

Nissan is a Japanese car manufacturer, established in Vietnam in 2009. The company brings to the Vietnamese market diverse car models from sedans, hatchbacks to SUVs and pickup trucks: Nissan Terra, Nissan Navara, Nissan Sunny, Nissan X-Trail…

Nissan cars are popular for their modern design, comfortable features, and stable performance.

Although Nissan cars have high durability, their resale value may not be as high as some other brands, especially luxury car brands.

Hyundai

Thanks to cooperation with domestic partners and a product strategy suitable for the Vietnamese market, Hyundai has become one of the most popular car brands in Vietnam.

According to statistics, Hyundai accounts for 17.5% with sales of 49,675 vehicles in 2023.

Strengths:

• Modern design, suitable for tastes.
• High features and technology within the price range.
• Extensive dealer network.

Weaknesses:

• Quality after a few years of use is not as good as Japanese competitors.
• Higher maintenance costs compared to Toyota.

Hyundai’s best-selling car lines: Hyundai Accent, Hyundai Santa Fe, Hyundai Grand i10…

BMW

BMW is another luxury car brand also from Germany, considered a worthy rival of Audi. In Vietnam, the prices of BMW models range from 1.4 billion VND (approximately $59,000) to over 40 billion VND (approximately $1.7 million), with diverse choices in style and design.

Notable BMW models include:

• 3-Series, 5-Series, 7-Series sedan lines.
• X1, X3, X5, X7 SUV lines.
• 4-Series, 8-Series coupe lines.
• High-performance M3, M4, M5, X5 M, X6 M lines.

BMW’s strength lies in its powerful, flexible performance thanks to the use of TwinPower Turbo engines and rear-wheel drive or xDrive all-wheel drive systems. Additionally, luxurious interiors, conveniences with many modern technologies such as central touchscreens, iDrive entertainment systems, automatic air conditioning, or power-adjustable seats are also outstanding advantages of this brand.

Mitsubishi

As a long-established Japanese car brand, Mitsubishi is famous for its powerful, durable, and versatile car models. This is also one of the pioneering units in the field of electric and hybrid vehicles.

Advantages:

• High durability, few breakdowns.
• Powerful performance, especially on difficult terrain.
• Many versatile models, suitable for various needs.

Disadvantages:

• The design of some models is not really eye-catching.
• Resale value is not as high as some Japanese competitors.

Mitsubishi’s best-selling car models include: Mitsubishi Xpander, Mitsubishi Triton, Mitsubishi Pajero Sport, Mitsubishi Outlander…

Subaru

Subaru is famous for its symmetrical all-wheel drive system (S-AWD) and Boxer engines that provide superior performance and high safety. Forester and Outback are two popular SUV models thanks to their unique design, spacious interior, and flexible performance on all terrains.

Although not having large sales like other brands, Subaru still has a loyal customer base who love the brand’s uniqueness and distinctive technology.

Honda

Honda is highly rated for its technology and design in the Vietnamese car market, especially in the sedan and small SUV segments. This brand focuses on family and urban vehicles with safety technology and fuel efficiency.

According to statistics, Honda accounts for 10% with sales of 28,376 vehicles in 2023.

Strengths:

• Fuel-efficient engine technology.
• Sporty, dynamic design.
• High safety features.

Weaknesses:

• Higher selling price compared to competitors in the same segment.
• Dealer network is not as extensive as Toyota and Hyundai.

Popular models include: Honda City, Honda CR-V, Honda Civic…

Ferrari

Ferrari is a name that cannot be missed when talking about super luxury cars. This Italian brand is famous for its sports supercars with unique designs, top-notch performance, and “sky-high” prices.

Owning a Ferrari is a clear demonstration of the owner’s class and wealth. With engine power up to nearly 700 horsepower, Ferrari supercars can accelerate from 0-100 km/h in just about 3 seconds and reach a maximum speed of over 330 km/h.

In Vietnam, Ferrari is a brand only for the super-rich with prices ranging from $300,000 to over $1 million (equivalent to 7 billion to over 23 billion VND). Some popular Ferrari models in Vietnam include the 488 GTB, F8 Tributo, 812 Superfast, SF90 Stradale, or Roma.

It is estimated that as of 2022, there are about 200-300 Ferrari supercars circulating in Vietnam, mainly concentrated in Hanoi and Ho Chi Minh City.

Ford

Present in Vietnam since 1995, Ford has secured a strong position in the pickup truck and SUV segments in Vietnam, thanks to its powerful and versatile models.

According to statistics, Ford accounts for 8% with sales of 22,734 vehicles in 2023.

Strengths:

• Powerful performance, suitable for diverse terrains.
• Advanced entertainment and connectivity technology.
• Masculine, characteristic design.

Weaknesses:

• Higher fuel consumption compared to competitors.
• Dealer network is not yet widespread.
• High maintenance costs.

Characteristic Ford models: Ford Ranger, Ford Everest, Ford Territory.

KIA

KIA is a South Korean car brand belonging to the Hyundai Motor Group. With the design philosophy “The Power to Surprise”, Kia brings car models with modern, dynamic designs and many advanced technology features.

Advantages:

• Modern, youthful design.
• Many advanced technology features.
• Competitive prices.

Disadvantages:

• Resale value is not as high as Japanese brands.
• Some models have slightly high fuel consumption.

Notable product lines: KIA Seltos (Small urban SUV), KIA K3 (C-segment Sedan), KIA Sorento (7-seater SUV), KIA Carnival (Large MPV).

Mazda

Mazda is a Japanese car brand famous for its “KODO – Soul of Motion” design philosophy and SkyActiv technology, bringing car models with beautiful designs, sporty driving feel, and fuel efficiency.

Advantages:

• Beautiful, sophisticated design.
• Sporty, exciting driving feel.
• Fuel efficiency.
• Many safety technologies.

Disadvantages:

• Interior space of some models is a bit cramped.
• Higher price than some competitors in the same segment.

Popular product lines: Mazda3 (C-segment Sedan/hatchback), Mazda CX-5 (5-seater SUV), Mazda CX-8 (7-seater SUV)…

Isuzu

Isuzu is a Japanese car brand specializing in trucks and commercial vehicles. Isuzu products are famous for their durability, powerful performance, and fuel efficiency.

Advantages:

• High durability, few breakdowns.
• Powerful performance, especially on difficult terrain.
• Fuel efficiency.
• Low maintenance costs.

Disadvantages:

• Design is not too outstanding.
• Few choices of passenger car models.

Notable models: Isuzu D-Max, Isuzu mu-X, Isuzu QKR, Isuzu N-Series…

Suzuki

Suzuki is a car brand famous for its small, flexible, and fuel-efficient models. Suzuki products are suitable for urban traffic and people with limited budgets.

Advantages:

• Affordable prices.
• Fuel efficiency.
• Flexible operation, easy to move in urban areas.
• Low maintenance costs.

Disadvantages:

• Safety equipment on some models is still limited.
• Interior space of some models is a bit cramped.

Suzuki’s best-selling models: Suzuki Swift (Small hatchback), Suzuki Ertiga (7-seater MPV), Suzuki XL7 (7-seater SUV)…

Mercedes-Benz

Mercedes-Benz is a world-renowned luxury car brand, headquartered in Stuttgart, Germany. Founded in 1926, Mercedes-Benz has become a symbol of luxury, class, advanced technology, and superior quality. This brand is owned by Daimler AG.

Advantages:

• Sophisticated exterior and interior design, exuding the class of the owner.
• Pioneer in applying the latest technologies to products, providing a safe and comfortable driving experience.
• Powerful engines, smooth operation, and fuel efficiency.
• Meticulous manufacturing quality and superior durability, ensuring long-term value for users.
• Applying leading safety technologies for cars.

Disadvantages:

• High price, not accessible to everyone.
• Expensive maintenance and repair costs.
• Depreciates faster compared to some other brands.

Notable models: C-Class, E-Class, S-Class, GLC…

Related Questions About Car Brands

Which car brands are currently manufacturing and assembling vehicles in Vietnam?

Some major car brands currently manufacturing and assembling vehicles in Vietnam include: Toyota, Honda, Mazda, Mitsubishi, Hyundai, Kia, Ford, VinFast.

Which car brand has the most electric vehicle models in Vietnam?

VinFast is currently leading in the number of electric vehicle models provided in the Vietnamese market.

Which car brands are popular among young Vietnamese?

Kia and Mazda, with their youthful and dynamic designs, are popular among many young Vietnamese.

Which car brand has the highest resale value in Vietnam?

Toyota usually has a higher resale value compared to other brands in Vietnam.

Which car brands have many luxury models in Vietnam?

Mercedes-Benz, BMW, Audi are famous brands with luxury car models in Vietnam.

What should be noted when running a car dealership business?

When running a car dealership business, you should note:

• Prepare sufficient capital to import goods, maintain operations, and cover incidental expenses.
• Understand the market and competitors well to develop appropriate business strategies.
• A favorable location, easily accessible to customers, is an important factor.
• Ensure the supply of genuine, reputable vehicles and parts.
• Train employees to have good product knowledge, sales skills, and customer care.
• Build attractive warranty and maintenance policies to create customer trust.
• Use appropriate advertising channels to reach potential customers.
• Fully comply with legal regulations related to car business.

Which company provides professional, affordable uniforms for the automotive industry?

With many years of operation in the garment industry, DONY provides professional, aesthetic, and affordable uniform solutions for the automotive industry. The company accepts orders for T-shirts, jackets, dresses, suits, work protective gear, hats… for the automotive industry according to existing models or custom design requests.

Advantages of making uniforms at DONY:

• Product quality: DONY commits to using high-quality fabric materials, modern production processes, and strict quality control to ensure durable, comfortable uniforms that retain color well after many washes.
• Professional design: DONY’s experienced design team is ready to advise and create unique uniform designs that fit the brand and customer requirements.
• Competitive prices: DONY is a direct manufacturer, without intermediaries, so product prices are very competitive, helping customers save costs.
• Fast delivery: The company commits to on-time delivery, ensuring production progress and meeting urgent customer needs.
• Dedicated customer service: DONY’s staff is always ready to support and answer all customer questions throughout the ordering and product use process.

Making uniforms at DONY is a smart choice for businesses and organizations wanting to own quality, attractive uniforms at reasonable prices with professional service.

Contact for more detailed information!