Top 10+ Best Coffee Brands in Vietnam

Coffee is a popular beverage prepared from roasted coffee beans, derived from the fruit of the coffee plant. It is a black, caffeinated drink with a distinctive bitter taste and aroma, widely consumed around the world.

In Vietnam, the coffee market is vibrant with the presence of many famous brands, notably including Trung Nguyen Legend Cafe, Highlands Coffee, Phuc Long Coffee & Tea, The Coffee House, Vinacafe, Cong Ca Phe, King Coffee, and more. Each brand has its own characteristics and has established a solid position in the hearts of consumers.

According to the 2021 National Coffee Data Trends (NCDT) report, 65% of Gen Y and 46% of Gen Z drink at least one cup of coffee daily. Notably, this number for Gen Z is still trending upward. This indicates that the Vietnamese coffee market is developing strongly and full of potential.

Understanding the top coffee brands not only helps consumers make wiser choices but also provides valuable lessons for businesses wanting to build their own coffee brand. Let’s explore the best coffee brands in Vietnam through this article.

Trung Nguyen Legend Cafe

Trung Nguyen Legend Cafe, a pioneering brand in the Vietnamese coffee industry, has built an impressive coffee empire since 1996. Dang Le Nguyen Vu, the founder of Trung Nguyen, has turned his vision of a global Vietnamese coffee brand into reality.

Trung Nguyen Legend Cafe is famous for:

• Coffee bean quality: Using 100% selected Robusta and Arabica beans from the Central Highlands.
• Roasting and grinding process: Applying proprietary roasting technology to create distinctive flavors.
• Product diversity: From instant coffee to traditional phin coffee and G7 energy coffee.
• Distribution network: Over 1000 domestic stores and exports to more than 60 countries.

Trung Nguyen Legend Cafe is not just a coffee brand but also a symbol of Vietnamese entrepreneurial spirit. This brand has contributed significantly to promoting Vietnamese coffee to the world, with revenues reaching millions of USD.

Highland Coffee

Established in 1999, Highland Coffee has quickly become one of the largest coffee chains in Vietnam, loved by many customer segments. This brand stands out with:

• Modern space: Luxurious store design, suitable for urban lifestyles.
• Diverse menu: Offering many types of drinks from traditional coffee to teas and juices.
• Consistent quality: Applying standardized processes to ensure product quality at all stores.
• Expansion strategy: Currently has over 300 stores nationwide.

Highland Coffee has succeeded in combining traditional Vietnamese coffee culture with modern service styles, attracting a large number of young and professional customers.

According to recent financial reports, Highland Coffee’s revenue reaches about 1,600 billion VND (equivalent to 70 million USD) annually.

Phuc Long Coffee & Tea

The Phuc Long brand was established in 1968, initially specializing in tea and later expanding into coffee. Phuc Long’s notable features include:

• Dual expertise: Famous for both high-quality tea and coffee.
• Raw material source: Owning private tea and coffee plantations, ensuring ingredient quality.
• Menu innovation: Regularly introducing new products, combining tea and coffee.
• Flexible business model: Having both independent stores and counters in supermarkets.

Phuc Long has succeeded in creating a strong brand, especially in the milk tea and blended coffee segments. Currently, Phuc Long has expanded to over 80 stores nationwide, achieving estimated annual revenues of thousands of billions of VND.

Classic Coffee

Although a latecomer, Classic Coffee has created its own mark in the Vietnamese coffee market with many characteristics:

• Retro style: Store design and product packaging with a strong classic style.
• Coffee quality: Using selected coffee beans from famous growing regions of Vietnam.
• Diverse brewing methods: From traditional phin to modern methods like pour-over and espresso.
• Barista training program: Investing in improving brewing skills for staff.

Although a relatively new brand, Classic Coffee has quickly expanded its network with over 50 stores nationwide.

The Coffee House

Established in 2014, The Coffee House has quickly become one of the fastest-growing coffee chains in Vietnam. This brand stands out with:

• Friendly space: Cozy store design, suitable for both work and meeting friends.
• Technology application: Developing mobile apps for ordering and loyalty points.
• Diverse products: From traditional coffee to creative drinks and pastries.
• Effective marketing strategy: Focusing on customer experience and community building.

The Coffee House has succeeded in attracting young customers and freelancers. In Vietnam, The Coffee House has expanded to over 150 stores nationwide and brings in huge revenues each year.

Vinacafe

Known as one of the oldest coffee brands in Vietnam, Vinacafe was established in 1968. Vinacafe’s notable features include:

• Long history: Over 50 years of experience in the coffee industry.
• Expertise in instant coffee: Famous for high-quality instant coffee products.
• Modern production process: Investing in advanced production technology.
• Widespread distribution network: Products available in most grocery stores and supermarkets nationwide.

Vinacafe has succeeded in maintaining its position as one of the leading instant coffee brands in Vietnam.

Cong Caphe

Established in 2007, Cong Caphe is a unique coffee brand with a nostalgic style. Cong Caphe’s notable features include:

• Unique design: Store space with a strong 1980s Vietnamese style.
• Creative menu: Combining traditional coffee and modern drinks like coconut coffee.
• Cultural experience: Creating a space not just for drinking coffee but also for experiencing Vietnamese culture.
• International expansion: Has opened stores in many countries such as South Korea, Malaysia, and Canada.

Cong Caphe has succeeded in creating a unique brand, attracting both domestic and international customers. With over 50 stores in Vietnam and abroad, Cong Caphe’s revenue is currently among the top of the best coffee brands in Vietnam.

King Coffee

King Coffee, known as the brand established by “Coffee Queen” Le Hoang Diep Thao in 2016, has quickly become one of the famous coffee brands in Vietnam. King Coffee’s notable features include:

• Premium quality: Using selected coffee beans from the Central Highlands.
• Diverse products: From instant coffee to ground coffee and coffee capsules.
• Strong export strategy: Present in over 60 countries worldwide.
• Advanced production technology: Applying modern technology in production and packaging processes.

King Coffee has succeeded in building a premium Vietnamese coffee brand in the international market.

Starbucks

As a global coffee brand, Starbucks entered the Vietnamese market in 2013. Although not a Vietnamese brand, Starbucks has quickly become an important part of urban coffee culture in Vietnam. Starbucks’ notable features in Vietnam include:

• International experience: Bringing American-style coffee experience to Vietnamese consumers.
• Modern space: Luxurious store design, suitable for both work and meetings.
• Diverse menu: Offering many types of drinks from espresso to frappuccinos.
• Loyalty program: Attractive point accumulation and reward system.

In Vietnam, Starbucks has opened over 70 stores, succeeding in attracting young customers and those who love modern lifestyles.

Kafa Cafe

Kafa Cafe, a domestic coffee brand on a strong growth trajectory, has affirmed its unique position in the hearts of Vietnamese coffee lovers. The creative points that create Kafa Cafe’s appeal include:

• Quality coffee source: Using coffee beans from famous growing regions of Vietnam such as Dak Lak and Lam Dong.
• Diverse brewing styles: Combining traditional and modern methods.
• Friendly space: Cozy store design, creating a familiar feeling for customers.
• Focus on customer experience: Training professional baristas to ensure service quality.

Kafa Cafe has gradually built a loyal customer community, especially among young consumers who love high-quality coffee, with over 30 stores nationwide.

Nescafe

Nescafé is one of the most famous and popular instant coffee brands in the world, owned by Nestlé Group. First launched in 1938 in Switzerland, Nescafé quickly conquered global consumers with its convenience and distinctive coffee flavor.

Characteristics of Nescafé coffee:

• Quality coffee source: Using coffee beans from famous growing regions both domestically and internationally.
• Diverse products including canned coffee, instant coffee, home brewing machines, etc.
• Focus on sustainable development, cooperating with farmers to improve coffee productivity and quality while protecting the environment.

In Vietnam, Nescafé is one of the most beloved coffee brands. With products like Nescafé Café Viet, Nescafé 3in1, Nescafé Latte, the brand has become an indispensable part of many Vietnamese people’s daily lives.

Common Questions About Coffee Brands

What’s special about traditional Vietnamese phin coffee?

Traditional Vietnamese phin coffee is famous for:

• Using aluminum or stainless steel filter to brew.
• Usually using coarsely ground coffee.
• Slow brewing process, resulting in a rich flavor.
• Often served with ice and condensed milk.
• This method creates a strong, aromatic cup of coffee, characteristic of Vietnamese coffee culture.

Why is Vietnamese coffee famous worldwide?

Vietnamese coffee is famous worldwide because:

• Vietnam is the second-largest coffee producer and exporter in the world.
• Consistent coffee quality.
• Rich flavor, suitable for many tastes.
• Competitive prices.
• Unique coffee culture, such as iced milk coffee.

What types of coffee are currently available in the market?

The current market has many types of coffee such as:

• Ground coffee: Coffee beans are roasted and ground into powder, usually used for phin or machine brewing.
• Instant coffee: Coffee that has been extracted and dried into powder or granules, ready to drink by just adding hot water.
• Coffee capsules: Coffee packaged in small capsules, used with specialized coffee machines.
• Cold Brew coffee: Coffee brewed with cold water for a long time, resulting in a smooth and less acidic flavor.

How to properly store coffee?

To properly store coffee, you should:

• Keep coffee in an airtight container, away from direct light.
• Store at room temperature, avoid damp places.
• Don’t store coffee in the refrigerator or freezer.
• Use within 2-4 weeks after opening for ground coffee.
• For whole bean coffee, it can be stored longer, about 1-2 months.

How to run a coffee shop business effectively?

To run a successful coffee shop business, you need to focus on products, services, space investment, building marketing strategies, effective financial management, and developing a reasonable customer care plan. Specifically:

Focus on product quality and service:

• Invest in quality coffee sources and modern brewing equipment.
• Ensure professional baristas and friendly service.
• Provide a variety of attractive drinks and light snacks.

Invest in space and design:

• Comfortable design: Create spaces for relaxation, work, meeting friends.
• Attention to detail: Invest in furniture, lighting, music, and maintain cleanliness.

Marketing and brand building:

• Utilize social media, websites, and email marketing for promotion.
• Organize activities to attract customers.

Financial management:

• Track income and expenses, manage inventory, and forecast demand.
• Optimize sales and accounting processes.

Customer care:

• Improve products and services based on customer feedback.
• Encourage customers to return and recommend friends through promotional programs.

Other factors:

• Location: Choose an easily accessible location with high foot traffic.
• Pricing: Set reasonable prices, competitive with quality.
• Innovation and creativity: Continuously update menu and marketing activities.

Harmoniously combining these factors will help you build a successful and sustainably developing coffee shop.

Which company produces quality uniforms for coffee brands at good prices?

DONY, with over 15 years of experience in the industry, proudly brings superior quality uniform products, helping coffee shops, production businesses, and coffee trading companies build professional brands.

Why choose DONY?

• High-quality fabric materials, breathable, good sweat absorption.
• Creative designs, in line with modern fashion trends.
• Professional production process, ensuring quality in every stitch.
• Competitive prices, suitable for all budgets.
• Dedicated service, support from consultation to delivery.

DONY provides a variety of uniforms from T-shirts, shirts, aprons, hats, caps, … with preferential prices for the coffee and beverage industry. Contact DONY now for free consultation and receive preferential quotes.

Henry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.