Top 10+ Best Retail Brands in Vietnam

Retail brands are businesses that purchase goods from suppliers and resell them to customers for profit. The Vietnamese retail market is witnessing fierce competition among hundreds of large and small brands.

According to data from the General Statistics Office, the total retail sales of goods and consumer service revenue in 2022 reached 5,268.7 trillion VND, an increase of 21% compared to 2021. This demonstrates the enormous potential of the Vietnamese retail market.

However, only a few names truly stand out and are trusted by consumers, such as Aeon, Lotte, Wincommerce, Central Retail, Saigon Co.op, FPT, The Gioi Di Dong (Mobile World), LTP, MediaMart, FAHASA Corp,…

To better understand the best retail brands in Vietnam, let’s explore them in the following article!

AEON Vietnam Co., Ltd

AEON Vietnam is part of the AEON Group – one of Japan’s leading retail conglomerates with over 260 years of history. When visiting AEON, customers not only experience a modern shopping space but also enjoy Japanese standard service quality, with fresh, diverse products at reasonable prices.

AEON Vietnam operates in various retail sectors:

• Development and operation of shopping centers, department stores.
• Chain stores, supermarkets.
• E-commerce.

As of early 2021, AEON Vietnam’s system includes: shopping centers, 3 department stores & supermarkets, 29 specialty stores, 2 medium and small AEON MaxValu supermarkets, and the AEON Eshop e-commerce platform.

AEON Vietnam plans to expand its system over the next 10 years to meet the growing demands of consumers.

Lotte Vietnam

Established in Vietnam in 2008, Lotte Mart quickly affirmed its position with a modern shopping center model, strongly influenced by Korean style. In a short time, Lotte Mart expanded its network, present in many major provinces and cities across the country.

Notable advantages:

• Products at Lotte Mart are carefully selected, ensuring quality and food safety.
• Competitive prices, frequent attractive promotional programs, helping customers save costs.
• Modern, spacious shopping space, creating a comfortable feeling for customers.
• Diverse products, from fresh food to technology products.
• Lotte Mart staff are well-trained, always ready to serve customers.

WinCommerce

With a system of supermarkets and stores spread across the country, Wincommerce has become a familiar destination for consumers, meeting the diverse shopping needs of every family.

Main business areas:

• Modern retail: Wincommerce owns large supermarket systems such as WinMart, WinMart+, WinMart. These supermarkets provide a variety of items, from fresh food, dry goods, fast-moving consumer goods to household appliances and electronics.
• Goods distribution: Wincommerce plays an important role in distributing goods from manufacturers to consumers.

Wincommerce always focuses on selecting and providing quality products, ensuring food safety and hygiene. Regular promotions and discounts help Wincommerce bring reasonable prices to customers.

Central Retail Corporation Vietnam

Central Retail Corporation Vietnam (Central Retail Vietnam) is one of the largest and most influential retail groups in Vietnam. Owned by Thailand’s Central Group, Central Retail Vietnam has been making significant marks in the Vietnamese retail market.

• Main business areas: Food retail, electronics retail, fashion retail, general retail. Brands under Central Retail
• Corporation Vietnam: Big C, GO!, Robins, Lan Chi Mart.

Central Retail is present in most provinces and cities across the country, making it easy for customers to access. With many different brands, Central Retail provides diverse products, meeting the needs of all customer segments.

Saigon Co.op

Established in 1997, Saigon Co.op started as a small cooperative. Through years of continuous effort, Saigon Co.op has developed strongly, expanding its store network and diversifying business types.

• Initial phase: focused on retail business of food and consumer goods.
• Development phase: expanded scale, diversified products and services, and invested in modern shopping centers and supermarkets.
• Currently: Saigon Co.op has become a multi-sector group, operating in many fields such as retail, real estate, manufacturing, services,…

Saigon Co.op’s prominent brands include: Co.op Food, HTV Coop, Co.opXtra, Sense City, Co.op Smiles, Cheers.

With nearly 1,000 sales points spread across the country, Saigon Co.op not only meets the diverse shopping needs of consumers but also contributes to promoting the development of Vietnam’s retail industry.

FPT (FPT Retail)

FPT Retail is one of the leading digital retail companies in Vietnam, belonging to FPT Corporation. With a system of stores spread across the country and a diverse product portfolio, FPT Retail has affirmed its position in the hearts of consumers.

Main business areas:

• Retail of technology products: FPT Retail specializes in providing technology products such as mobile phones, tablets, laptops, accessories, smartwatches, and other electronic devices.
• Warranty and repair services: The company provides genuine warranty and repair services for sold products.
• Product distribution: FPT Retail plays an important role in distributing products from major technology brands to consumers.

In 2021, FPT Retail achieved consolidated revenue of 22,495 billion VND (up 53%) and profit before tax of 554 billion VND (19.5 times higher than 2020).

THE GIOI DI DONG JOINT STOCK COMPANY (MWG)

Mobile World Investment Corporation (MWG) is one of the leading retail groups in Vietnam, famous for its widespread store system and diverse range of electronics, mobile phones, household appliances, and recently, fresh food.

MWG’s highlights:

• Owns a network of thousands of stores nationwide, including familiar brands such as The Gioi Di Dong (Mobile World), Dien may Xanh (Green Electronics), Bach hoa Xanh (Green Grocery),…
• Applies technology in sales management and warehousing, helping to optimize processes and bring convenient shopping experiences to customers.
• Flexible promotion programs, installment payments, and product exchange policies help MWG attract a large number of customers.
• Not only focusing on the domestic market, MWG also has ambitions to expand to other countries in the region.

In April 2022 alone, MWG recorded net revenue of 11,400 billion VND, growing 19% compared to the same period. Accumulated in the first 4 months of 2022, the company achieved over 47,900 billion VND in revenue, completing 34.2% of the annual plan.

Thanh Le Import-Export Trading Company – LTP

Thanh Le Joint Stock Company (TLP), formerly known as Thanh Le Lacquer State-Owned Enterprise, was established in 1991. Currently, TLP operates under a parent-subsidiary model with 6 subsidiaries and 3 branches.

LTP is one of the largest petroleum importers in the country, ensuring a stable supply of petroleum for the market, especially in the southern provinces.

According to statistics, TLP supplies petroleum to Binh Duong province and neighboring provinces with a total storage capacity of up to 35 million liters.

MediaMart Vietnam Joint Stock Company

Established in 2008, MediaMart owns more than 200 electronics supermarkets nationwide, being the largest distributor and retailer of electronics and technology in the North with an extremely fast growth rate.
In 2021, MediaMart recorded:

• Revenue: 8,592 billion VND, equivalent to 2020.
• Profit after tax: 56 billion VND, growing dramatically compared to 21 billion VND in 2020 (an increase of 167%).

MediaMart provides a wide range of products from many world-famous brands at competitive prices. Product quality is always prioritized, with a team of professionally trained staff ready to support customers. The company also regularly organizes large promotion programs, helping customers save a lot of costs.

With continuous efforts, MediaMart has been affirming its position in the Vietnamese electronics retail market.

FAHASA Corp

Established in 1976, FAHASA has gone through many development stages and always maintained its position as Vietnam’s leading book supplier. From a small bookstore, FAHASA has continuously expanded, building a modern bookstore system nationwide, meeting the increasingly high reading demands of the people.

Main business areas:

• Books: Textbooks, reference books, literature books to children’s books, foreign language books,…
• Stationery: Stationery, school supplies, gifts,…
• Children’s toys.

FAHASA is present in most provinces and cities across the country, making it easy for customers to access. Besides the traditional bookstore system, FAHASA also has an online sales channel, helping customers shop more conveniently.

According to statistics, FAHASA’s revenue in 2019 reached 3,850 billion VND, an increase of 11% compared to 2018 and accounting for about 60% of the book market share in Vietnam.

Questions Related to Vietnamese Retail Brands

How do Vietnamese consumption trends affect retail brands?

Vietnamese consumers are increasingly concerned about product quality, shopping experience, and sustainability factors. They are willing to pay more for safe products with clear origins and environmentally friendly features.
This requires retail brands to focus more on product quality, diversify supply sources, and invest in technology to enhance customer shopping experiences.

What strategies are traditional retail brands applying to compete when e-commerce is developing strongly?

Traditional retail brands are actively digitally transforming, investing in e-commerce platforms, developing mobile applications, integrating online and offline shopping experiences (OMO), while improving service quality and customer experience at stores to attract and retain customers.

What activities do Vietnamese retail brands need to implement to aim for sustainable development?

Some activities aimed at sustainable development that retail brands can implement include: using environmentally friendly packaging, reducing plastic waste, saving energy, supporting local producers, participating in community and charity activities.

What can retail brands do to enhance the shopping experience of customers?

Retail brands can personalize the shopping experience, provide attractive incentive programs, improve customer care services, invest in technology to create new and exciting shopping experiences.

What should be noted to succeed in retail business?

To succeed in retail business, note the following points:

• Understand target customers: Clearly identify the customer segment you want to serve to adjust products, services, and shopping experiences accordingly.
• Quality products/services: Ensure to provide quality products/services that meet customer needs and expectations.
• Excellent customer service: Build good relationships with customers through dedicated and professional care services.
• Effective management: Tightly manage inventory, finance, and human resources to ensure smooth business operations.
• Marketing and promotion: Use appropriate marketing channels to attract new customers and retain existing ones.
• Keep up with trends: Update information about the market, competitors, and new technologies to adapt and develop.
• Create differentiation: Find unique and different points to stand out from competitors.

Which unit provides quality, reputable retail brand uniform tailoring?

DONY is a leading quality and reputable retail brand uniform tailoring workshop in Vietnam. Here are some reasons why you should choose DONY:

• Commitment to using high-quality, durable fabrics, along with modern production processes and skilled workers to create quality, sharp uniforms that represent the professional image of the brand.
• Has a professional design team, ready to listen and advise to create unique uniform designs that match the style and requirements.
• Provides uniform tailoring services at reasonable, competitive prices in the market.
• Ensures production progress and on-time delivery, meeting customer needs.
• Puts customer satisfaction first, ready to support and answer all questions throughout the cooperation process.

With these advantages, DONY is the perfect choice for retail brands looking for a quality, reputable uniform tailoring unit. Contact for more detailed information!

Henry Pham (Pham Quang Anh), CEO of DONY Garment

This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.

We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.