Sneakers, a type of soft-soled athletic shoe, have far surpassed their original function of serving physical activities. Today, sneakers have become a cultural icon, a fashion statement, and an indispensable part of many people’s wardrobes, from energetic youth to stylish adults.
With the continuous development of the fashion industry, the Vietnamese sneaker market is becoming increasingly dynamic and competitive. According to a Statista report, the Vietnamese footwear market is expected to reach a value of 2.8 billion USD by 2025, with sneakers accounting for a significant portion.
So, which sneaker brands are leading the trends and winning the hearts of Vietnamese consumers? Let’s take a look at prominent domestic brands such as Biti’s, Một, Ananas, RieNevan, Dincox, Juno, Đông Hải, and international names like Nike, Adidas, Vans…
Biti’s (1982)
Biti’s, a name synonymous with childhood memories for many generations of Vietnamese, has undergone a remarkable transformation, emerging as a street fashion icon. With product lines such as Hunter, Hunter Feast, and Hunter X, Biti’s not only offers diverse styles but also affirms the quality of “made in Vietnam” products. This brand is the perfect choice for dynamic young people who always want to express their personality and keep up with trends.
Một (2018)
With the philosophy “One pair of shoes for all,” Một has conquered the youth with minimalist yet sophisticated designs. The Một Basic, Cloud, or Ease shoes not only provide absolute comfort but are also easy to pair with any style, from casual to elegant. Notably, Một scores points with environmentally conscious consumers thanks to its use of eco-friendly materials and entirely Vietnamese production.
Ananas (2015)
Ananas, a youthful and charismatic brand, has breathed new life into the Vietnamese sneaker market with its unique retro style. The Vulcanized Sneaker line with designs like Basas, Urbas, Vintas… not only provides comfort but also helps you express your individuality. Ananas is the perfect choice for street fashion enthusiasts who love a liberal and unconventional style.
RieNevan (2012)
RieNevan is the perfect blend of Skateboard style and Vietnamese cultural beauty. With unique designs such as Training, Low Top, and Slip-on, RieNevan is not just a pair of shoes but a statement of personality. This brand is for dynamic young people who love being different and are proud of Vietnamese culture.
Dincox (2016)
Dincox, an emerging brand full of potential, has quickly won the hearts of young people thanks to its diverse styles, durable materials, and affordable prices. From Classic to Sport or Casual, Dincox always has suitable choices for every style and activity.
Juno (2009)
Juno is a brand exclusively for women, offering a variety of styles from high heels and flats to sneakers. With delicate designs, high-quality materials, and reasonable prices, Juno helps women confidently express their style and individuality.
Đông Hải
Đông Hải, a long-standing leather shoe brand, is known for its quality and durability. With men’s and women’s sneaker products in elegant and sophisticated styles, Đông Hải is the perfect choice for those who love classic style and quality.
Vascara (2007)
Vascara is a women’s fashion shoe brand, offering a variety of styles and designs. In addition to high heels and flats, Vascara also has dynamic, youthful, and trendy sneaker product lines.
Bita’s (1982)
Bita’s is a familiar footwear brand for many Vietnamese families. Not only does it offer diverse products from sneakers, sandals, high heels to flats for men, women, and children, Bita’s also commits to comfort, product durability with reasonable prices.
Vina Giầy (1960)
Vina Giầy offers a variety of products at reasonable prices, targeting diverse customer groups with needs for quality and durable footwear. Vina Giầy’s notable products include work safety shoes, office dress shoes, and sports shoes.
MWC (2012)
MWC is a shoe brand aimed at young people, with diverse products from sneakers to boots. MWC Shop offers a rich selection at mid-range prices, suitable for young, dynamic customers who love variety. MWC Shop’s standout products are basic sneakers, short boots, and men’s loafers.
MIDAZ
MIDAZ is a Vietnamese shoe brand with experience in manufacturing export products. MIDAZ offers a variety of designs and affordable prices, targeting diverse customer groups. MIDAZ’s notable products include sneakers, sports shoes, and loafers.
Nike (1964)
The world’s leading sports brand Nike is no stranger in Vietnam, famous for its “Swoosh” logo and “Just Do It” slogan. Nike offers high-quality sports shoes, clothing, and accessories, applying advanced technology. Nike’s standout sneaker lines include Air Max, Air Jordan, and Mercurial. The brand targets diverse customers, from professional athletes to sports and fashion enthusiasts.
Adidas (1949)
Adidas is a German sports brand with the iconic three stripes, focusing on technology and performance. Adidas offers a variety of sports shoes, clothing, and accessories, serving various sports. Adidas’s notable product lines include Ultraboost, Stan Smith, and Superstar, catering to customers who love sports, fashion, and dynamism.
Vans (1966)
Vans, an icon of skateboard culture and street fashion, brings a unique “Off The Wall” style, expressing freedom and unconventionality. Vans’s standout product lines include Old Skool, Authentic, and Sk8-Hi. The brand targets young people who love street culture, skateboarding, and distinctive fashion.
New Balance (1906)
With over a century of history, New Balance has made its mark in the hearts of sports shoe lovers with retro classic designs bearing the imprint of time. The combination of quality, comfort, and timeless style has made New Balance the perfect choice for those who love classic, sophisticated looks. New Balance’s standout products include the 574, 990, and 993.
MLB Korea
MLB Korea, inspired by Major League Baseball, has brought a breath of fresh air to street fashion with sneaker designs heavily influenced by American sports. This brand is the perfect choice for those who want to express a dynamic and stylish personality.
Converse (1908)
Converse is famous for its Chuck Taylor All Star product line, offering a variety of colors and styles. The brand targets young people who love freedom, individuality, and classic style.
Asics (1949)
Asics offers high-quality running shoes, favored by professional athletes. Asics’s standout product lines include Gel-Kayano, Gel-Nimbus, and Novablast. With product lines focusing on performance and maximum support, Asics is a reliable choice for those passionate about running and other sports activities.
Puma (1948)
Puma is an international sports brand, constantly innovating and creating to bring unique and stylish products. Puma’s products always inspire dynamism and passion, accompanying athletes and sports enthusiasts around the world.
Fila (1911)
The Italian sports and fashion brand Fila is also very popular in Vietnam, combining style and functionality. Fila offers a variety of sports shoes, clothing, and accessories, targeting customers who love the combination of sports and fashion.
Reebok (1958)
Reebok is a famous sports brand with quality products and beautiful designs. The brand offers a variety of sports shoes, clothing, and accessories, targeting customers who love sports and fashion. Reebok’s standout products include Classic Leather, Club C, and Instapump Fury.
Frequently Asked Questions
1. Which women’s sneaker brands are popular in Vietnam?
Some popular women’s sneaker brands in Vietnam include:
- Domestic brands: Juno, Vascara, Biti’s.
- International brands: Nike, Adidas, Converse, Fila.
2. Which men’s sneaker brands are popular in Vietnam?
Some popular men’s sneaker brands in Vietnam include:
- Domestic brands: Biti’s, Đông Hải, RieNevan, Ananas.
- International brands: Nike, Adidas, Vans, New Balance, Converse.
3. Which children’s sneaker brands are popular in Vietnam?
Some popular children’s sneaker brands in Vietnam include:
- Domestic brands: Biti’s, Bita’s.
- International brands: Nike, Adidas.
4. What are the current sneaker trends?
Some notable current sneaker trends include:
- Retro/vintage style: Sneakers with designs inspired by past decades, bringing classic and unique beauty.
- Chunky sneakers: Sneakers with thick, chunky soles, creating a strong and distinctive style.
- Sustainable sneakers: Using environmentally friendly materials, green production processes, and recyclable materials.
- Tech sneakers: Integrating advanced technologies such as air cushioning, breathable materials, helping to enhance performance and user experience.
- Personalized sneakers: Allowing customers to customize colors, patterns, and other details to create unique pairs of shoes.
5. What should be noted when doing business in sneakers?
To successfully run a sneaker business, you should note the following points:
- Thoroughly research the market and competitors.
- Choose reputable suppliers, ensure product quality.
- Build a reasonable pricing strategy, consider between profit and competitiveness.
- Invest in marketing and brand building.
- Provide good customer service, flexible return policy.
- Update the latest fashion trends and technologies.
- Manage inventory effectively.
- Comply with business regulations.
Especially in today’s fiercely competitive market, creating a professional and impressive image for shoe stores is extremely important. One of the factors contributing to that difference is staff uniforms.
6. Which address provides reliable, quality shoe store uniforms?
With many years of operation in the industry, DONY is proud to be a reliable, quality shoe store uniform provider, accompanying you on the path to successful brand building.
Why choose DONY?
- Superior quality: DONY uses high-quality, durable, sweat-absorbing fabrics, providing maximum comfort for employees during work.
- Professional design: DONY’s experienced, creative design team will advise and design unique uniforms that suit your store’s style and brand.
- Custom tailoring: DONY offers custom-tailored uniforms according to each customer’s measurements and requirements, ensuring perfect fit and comfort for employees.
- Competitive prices: DONY provides uniform tailoring services at the most competitive prices in the market, helping you save costs while ensuring product quality.
- Fast delivery: DONY commits to on-time delivery, ensuring your work progress.
- Thoughtful after-sales service: DONY is always ready to support and answer all customer questions during product use.
Popular shoe store uniform models at DONY:
- Uniform T-shirts: Simple, dynamic design, suitable for the youthful working environment of shoe stores.
- Uniform shirts: Brings a polite, professional look, suitable for high-end shoe stores.
- Uniform dresses: For female staff, creating grace and femininity.
- Uniform pants: Comfortable, convenient design, suitable for jobs that require a lot of movement.
- Uniform accessories: Hats, aprons, scarves,… help complete the uniform and increase brand recognition.
Contact DONY now for consultation and high-quality shoe store uniform tailoring!
This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.
At DONY Garment, we are proud to welcome international customers, especially those based in the US, Canada, the Middle East, and the EU market to discover the professional production line at our factory in Vietnam.
We guarantee our products are of the highest quality, at an affordable cost, and easy to transport across the world.