Top 10+ Best Bubble Tea Brands in Vietnam

Bubble tea is a popular beverage created by combining tea (usually black or green tea) with milk, cream, or other sweeteners. This drink is typically served cold and can include various toppings such as tapioca pearls, jelly, pudding, fruits, and more.

Originating from Taiwan, bubble tea quickly became a global phenomenon, loved by people of all ages for its delicious, diverse, and appealing flavors.

The Vietnamese bubble tea market is now more vibrant than ever with many famous brands such as Gongcha, Tocotoco, KOI Thé, Phuc Long, Koicha, and more. Each brand brings its own unique features, from flavors and service styles to experiential spaces, creating a colorful picture for the beverage industry.

A joint study by Momentum Works and Qlub has shown that the size of the Vietnamese bubble tea market reached $362 million in 2021 and is expected to grow at a CAGR of 20% during the 2023-2028 period.

In the context of fierce competition in the bubble tea market, understanding the top brands will help you gain insight into the trends and development of the industry.

Let’s explore the details of the best bubble tea brands in Vietnam through the following article.

Gongcha Bubble Tea

Gongcha is a Taiwanese bubble tea brand that entered Vietnam in 2014 and has become a very familiar name among Vietnamese youth. With the meaning “royal tea,” Gongcha products are always highly rated for their quality and clear origin, bringing peace of mind to users.

Outstanding advantages:

• Diverse menu, featuring the popular “Milk Foam” product with creamy salted cream.
• Fresh and delicious ingredients imported directly from Taiwan.
• Youthful and comfortable store design for enjoying and meeting friends.

Currently, Gongcha has over 1,500 stores in 19 countries, affirming its position as one of the world’s leading bubble tea brands.

TocoToco Bubble Tea

TocoToco is a pure Vietnamese bubble tea brand that has built an impressive success story since opening its first store in 2013. The brand now has over 400 stores nationwide.

Advantages of TocoToco:

• 100% ingredients from Vietnam, from fragrant tea leaves to fresh fruits, ensuring natural flavors and safety for health.
• Diverse and creative menu, constantly innovating.
• Reasonable prices, suitable for many customer segments.

TocoToco proves that Vietnamese bubble tea can compete fairly with international brands.

KOI Thé Bubble Tea

KOI Thé is a Singaporean bubble tea brand that has created a fever among Vietnamese youth since its debut in Ho Chi Minh City in 2015.

The brand’s highlight is bubble tea with crispy, sweet golden pearls and creamy macchiatos. The combination of traditional flavors and new creations has helped KOI Thé conquer the taste of Vietnamese consumers, creating a notable trend in street food culture.

Phuc Long Bubble Tea

With a system of 70 stores nationwide and 3 production plants, Phuc Long is a famous bubble tea and coffee brand, ensuring product quality from raw materials to finished products.

Advantages of the Phuc Long brand:

• High-quality ingredients with strictly controlled production processes.
• Rich menu meeting diverse customer needs.

Phuc Long is not just a beverage brand but also a part of Vietnamese culture.

Koicha Bubble Tea

Koicha is a prominent bubble tea brand with a style of drinks that strongly reflect Japanese flavors. Koicha uses many characteristic Japanese teas to brew its drinks. Among them, the most notable are Matcha, Houjicha, and Genmaicha.

To enhance the flavor and appeal of their drinks, Koicha skillfully combines traditional Japanese ingredients such as red beans and cherry blossoms.

The Alley Bubble Tea

The Alley is not just a bubble tea brand but a symbol of refined lifestyle, attracting a large number of customers thanks to its excellent product quality and service.

Advantages of The Alley:

• Fresh and carefully selected ingredients, bringing rich flavors.
• Friendly and enthusiastic staff, always ready to serve.

The Alley has affirmed its premium image, becoming a favorite destination for those who love quality bubble tea and luxurious spaces.

Sharetea Bubble Tea

Sharetea brings Vietnamese customers an authentic Taiwanese bubble tea experience, with unique and genuine flavors.

Outstanding advantages of Sharetea:

• Diverse menu, including both milk tea and fruit tea.
• Consistent quality, high-quality ingredients.
• Reasonable prices, suitable for many segments.

Sharetea has built a loyal fan community, always coming back to enjoy authentic Taiwanese bubble tea flavors.

Ding Tea Bubble Tea

Ding Tea is one of the most popular Taiwanese tea brands in Vietnam today.

Ding Tea brings a balance between tradition and modernity with many advantages:

• Diverse menu of both traditional and modern bubble tea drinks.
• Rich toppings such as pearls, jelly, pudding, meeting diverse customer preferences.
• Focus on product quality and service.

Heekcaa Bubble Tea

As a bubble tea brand from Hong Kong, Heekcaa with its unique combination of traditional flavors and modern style, meets the taste of the dynamic young generation.

Notable features of Heekcaa:

• Diverse products, many toppings.
• Use of tall, unique plastic cups, creating a visual highlight for the product.

Heekcaa is an ideal destination that is both delicious and visually appealing for young people.

Royal Tea Bubble Tea

Royal Tea, a Hong Kong-style bubble tea brand, has left a strong impression in Vietnam since 2017.

Royal Tea stands out with its characteristic bubble tea flavor, especially the cream cheese milk tea with its unique creamy taste. The combination of fragrant tea, creamy milk, and smooth cheese cream brings a special culinary experience, attracting many consumers.

R&B Bubble Tea

Although R&B Tea is a newcomer to the Vietnamese bubble tea market, it has quickly attracted the attention of Saigon’s youth.

Advantages of R&B:

• Unique products with “super giant” tapioca pearls.
• Reasonable prices.
• Diverse products.

R&B Tea has proven that creativity and differentiation are the keys to success in the competitive bubble tea market.

Mixue Bubble Tea

Known as a famous bubble tea and ice cream brand from China, Mixue has created a strong wave in the Vietnamese market since 2018.

Advantages of Mixue bubble tea:

• Focus on developing franchise partners, rapid expansion, and maintaining low prices.
• Diverse products with attractive bubble tea and fresh ice cream.

Currently, Mixue has over 350 stores nationwide, with more than 100 stores in Hanoi, becoming the most accessible bubble tea brand in Vietnam.

Cha Go Bubble Tea

Cha Go is a famous brand for bubble tea made from oolong tea pearls, which has expanded its store network in Hanoi and other major cities.

Many customers highly appreciate the quality of the bubble tea, especially the Iron Goddess tea. Cha Go is affirming its position with distinctive flavors, comfortable spaces, and good service, attracting the attention of bubble tea lovers.

Yi Fang Bubble Tea

Yi Fang is a famous bubble tea brand with a diverse menu, offering many attractive choices. Yi Fang’s fresh sugarcane milk is especially loved for its unique flavor.

Notable features:

• Diverse menu, many creative flavors.
• Highly rated drink quality, delicious taste.
• Capturing the tastes of young people with attractive products.

Uncle Tea Bubble Tea

Uncle Tea has created a sensation among Saigon’s youth before spreading to other provinces.

Highlights of Uncle Tea:

• Diverse and creative menu, many attractive toppings.
• Strictly controlled quality of ingredients.
• Eye-catching, modern packaging.

Uncle Tea proves that creativity and quality can create solid success in the bubble tea market.

Mr Good Tea Bubble Tea

Mr Good Tea, a bubble tea brand from Hong Kong, has made a big impression in Vietnam with over 130 stores spread from North to South, present in more than 30 provinces and cities.

Highlights:

• Diverse menu with over 50 different types of bubble tea, many toppings.
• Regularly updating new bubble tea trends.

Mr Good Tea is rated as having consistent quality compared to its price, so it’s very popular among young people.

Highland Bubble Tea

Highland Coffee is not only famous for coffee but also makes a strong impression with its unique line of bubble tea products, focusing on honoring tea flavors.

Notable features:

• Rich tea flavor, maintaining characteristic taste.
• Delicate combination with milk and cheese cream creating a harmonious flavor.
• Special toppings like golden lotus seeds and fragrant peach jelly that are uniquely delicious.

Highland Coffee has succeeded in attracting customers who love rich tea flavors and comfortable spaces.

Bobapop Bubble Tea

Bobapop, a pure Vietnamese bubble tea brand, brings authentic Taiwanese flavors with the unique message “drinking tea, art.” Using Taiwanese ingredients and brewing recipes, Bobapop has quickly conquered the hearts of Vietnamese youth with a sophisticated combination of traditional tea culture and modern style.

The combination of distinctive flavors, interesting experiences, and reasonable prices has helped Bobapop quickly establish a solid position in the Vietnamese bubble tea market.

LeeTea Bubble Tea

LeeTee has quickly made its mark in the vibrant bubble tea market in Hanoi with its unique style, youthful pink color, and modern, friendly space.

LeeTee’s strength lies in its rich drink menu, designed to meet the diverse preferences of Hanoi’s youth.

Currently, LeeTee is focusing on developing its store network in Hanoi to build loyal customers and optimize customer experience before expanding to other markets.

Common Questions About the Best Bubble Tea Brands in Vietnam

What is the market share of leading bubble tea brands in Vietnam?

According to 2023 data, Gong Cha accounts for about 15% of market share, Phuc Long 12%, KOI Thé 10%, The Alley 8%, and TocoToco 7%. Other brands like Royal Tea, Mixue, ShareTea, … share the remaining portion of the market.

What is the initial investment cost to open a franchised bubble tea store?

The investment cost for a franchised bubble tea store typically ranges from 500 million to 2 billion VND (approximately $21,000 to $84,000), depending on the brand and location. Of this, 40% is for equipment and furniture, 30% for franchise fees, and the remaining 30% for rent and working capital.

How are major bubble tea brands applying technology in their business operations?

Major brands are actively applying technologies such as:

• AI-integrated POS systems for order management and demand forecasting.
• Mobile apps for ordering and loyalty programs.
• Automated brewing machines to ensure consistent quality.
• Big data analysis to optimize menus and marketing strategies.

What is the average profit margin of the bubble tea industry in Vietnam?

The average gross profit margin of the bubble tea industry ranges from 60-70%. After deducting operating costs, the net profit margin typically falls in the range of 15-25% for efficiently operating stores.

What sustainable strategies are bubble tea brands implementing?

Common sustainable strategies include:

• Using recyclable straws and cups (applied by 70% of major brands).
• Reducing sugar content in brewing recipes by 30%.
• Recycling 80% of waste from tea and pearls.
• Applying smart energy management systems, helping to save 20% of energy.

What should be noted to successfully run a bubble tea franchise business?

Running a bubble tea franchise is an attractive option, but to succeed, you need to note the following factors:

• Brand research: Choose a reputable brand that has established itself in the market with a clear business model.
• Costs: Calculate franchise, training, management, and marketing costs to ensure financial suitability.
• Location: Choose a busy location, near schools, offices, or shopping centers, ensuring sufficient space and parking.
• Effective management: Train staff on brewing and serving skills, manage inventory, and implement marketing activities.
• Product quality: Adhere to brewing recipes, use fresh ingredients, and ensure food safety and hygiene.
  Flexibility and adaptation: Update new trends, adjust menus and business strategies to attract customers.

Running a bubble tea franchise requires serious investment, but with careful preparation, you can achieve success.

Where can I find a place to make beautiful, quality, and affordable uniforms for bubble tea shops?

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This year, we have found that many international buyers are seeking new suppliers based in nations outside of China and Thailand to purchase many goods and products, including uniforms, workwear, reusable cloth face mask, and protective clothing.

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