TOP 10+ Best Shoe/Footwear Brands in Vietnam

Shoes and footwear are accessories worn on the feet, serving to protect and support the foot during movement. They are not only essential items but also an important part of expressing one’s style and personality.

The Vietnamese footwear market is more vibrant than ever, with forecasts predicting a value of 2.8 billion USD by 2025, with a compound annual growth rate (CAGR) of 6% (According to Statista).

In this fierce competition, names like Thuong Dinh, JUNO, Biti’s, Dong Thinh, Vina Giay, Bita’s, Hanh Dung, Hong Thanh, Tam Anh, Long Thanh, and many other brands are constantly innovating to win the hearts of consumers.

Let’s explore the colorful world of Vietnamese footwear brands through the following article.

Thuong Dinh

When discussing the best footwear brands in Vietnam, it’s impossible to overlook Thuong Dinh. According to a Vietnam Report survey in 2022, Thuong Dinh ranked in the top 5 most popular sports shoe brands, capturing 25% of consumer choices.

Key advantages of Thuong Dinh shoes:

• Youthful, dynamic designs with eye-catching colors.
• Use of high-quality fabric and synthetic leather, durable and attractive.
• Soles made from natural rubber, providing good grip and slip resistance.
• Affordable prices, ranging from 100,000 – 500,000 VND per pair (approximately 4-22 USD).

In 2022, Thuong Dinh’s revenue reached 320 billion VND (about 14 million USD), a 15% increase from the previous year. The brand currently has a network of 30 stores in Hanoi, Ho Chi Minh City, and is expanding to other major provinces.

JUNO

JUNO is one of the leading and most popular footwear brands in Vietnam. According to a Vietnam Report survey in 2021, JUNO ranked in the top 10 most loved footwear brands, chosen by 35% of consumers.

JUNO’s standout features:

• Modern, youthful designs suitable for various age groups from students to working professionals.
• Good product quality with 90% genuine leather materials, durable over time.
• Reasonable prices, ranging from 200,000 VND to 1,500,000 VND per product (approximately 9-65 USD), suitable for the majority of Vietnamese consumers.
• Products are carefully packaged and preserved, showing respect for customers.

In 2022, JUNO’s revenue reached 500 billion VND (about 22 million USD), growing 20% compared to the previous year. JUNO currently has over 50 stores nationwide and continues to expand.

Biti’s

Biti’s has been associated with the slogan “Cherishing Vietnamese Feet” for over 40 years. Currently, Biti’s holds nearly 60% of the domestic footwear market share with a revenue of 5000 billion VND (about 217 million USD) in 2022.

Biti’s main product lines: Biti’s Hunter, Biti’s Sneaker, Biti’s Sandal, Biti’s Kids.

Advantages:

• Good quality, high durability.
• Reasonable prices, suitable for the budget of most consumers.
• Diverse designs, suitable for various age groups and styles.
• Extensive distribution system, easy to purchase.

Biti’s is an ideal choice for those seeking quality footwear at reasonable prices. This brand is particularly suitable for students and those with average incomes.

Dong Thinh

Dong Thinh specializes in providing fashionable leather shoes and sandals for men and women in Vietnam.
According to a Vietnam Report survey in 2022, Dong Thinh is among the top 5 most trusted leather shoe brands, chosen by 28% of consumers.

Key features of Dong Thinh shoes:

• Diverse styles with over 500 designs for all ages and styles.
• Uses 100% high-quality genuine leather, durable and attractive.
• Sophisticated designs, updated with international fashion trends.
• Reasonable retail prices ranging from 300,000 VND to 600,000 VND per pair (approximately 13-26 USD).
• Offers a 6-month warranty policy and 30-day exchange/return.

In 2022, Dong Thinh recorded a revenue of 350 billion VND (about 15 million USD), an 18% increase from the previous year. The brand currently has a system of 15 stores in Ho Chi Minh City, Hanoi, Da Nang, and is continuing to expand.

Vina Giay

Vina Giay owns a large shoe manufacturing facility with 3 large-scale factories in Dong Nai, Binh Duong, and Hai Phong. The annual capacity reaches over 20 million pairs of shoes of various types.

Vina Giay’s strengths:

• Diverse types: sports shoes, evening shoes, sandals, slippers with a variety of designs.
• Quick updates on international fashion trends thanks to a dynamic, creative design team.
• Uses modern production technology, high-quality leather and synthetic leather imported from Italy, Germany, Brazil…
• 5 consecutive years awarded the title “High-Quality Vietnamese Goods”.

Vina Giay exports to 30 countries including the USA, Japan, South Korea, EU countries. Export turnover in 2022 reached 120 million USD, accounting for 25% of total revenue.

Bita’s

Established in 1991, Bita’s has become a familiar name to Vietnamese consumers. According to Nielsen data, in 2021 Bita’s held 22% of the Vietnamese footwear market share, ranking second in the industry.

Bita’s stands out with:

• Product quality always ensured through strict production processes and modern technology.
• Diverse product lines: slippers, sandals, sports shoes, office shoes…
• Rich, youthful designs with over 2000 models per year.
• Prices range from affordable to high-end, from 200,000 VND to 1,500,000 VND per product (approximately 9-65 USD).

Bita’s owns 3 large-scale factories in Binh Duong and Dong Nai with a capacity of 20 million pairs per year. Bita’s products are now available in 63 provinces and cities with over 150 stores and thousands of sales points.

Hanh Dung

Hanh Dung stands out in the Vietnamese footwear market with unique, novel designs. According to a Vietnam Report survey in 2022, Hanh Dung ranked in the top 10 most loved shoe brands, capturing 18% of consumer choices.

Strengths of Hanh Dung shoes:

• Diverse styles suitable for all ages: sports shoes, office shoes, sandals, slippers…
• Good materials: genuine leather, PU leather, canvas… ensuring durability and comfort.
• Reasonable prices: ranging from 500,000 VND to 1,500,000 VND per pair (approximately 22-65 USD).
• Regularly updates new models, keeping up with trends with over 100 new designs per month.

In 2022, Hanh Dung’s revenue reached 280 billion VND (about 12 million USD), growing 22% compared to the previous year. The brand currently has 20 stores in Ho Chi Minh City and is expanding to Hanoi and Da Nang.

Hong Thanh

Hong Thanh is known as a shoe brand with “soft” prices while still ensuring good quality. The average retail price is only from 300,000 VND to 800,000 VND per pair (approximately 13-35 USD), suitable for the majority of consumers.

Advantages of Hong Thanh shoes:

• PU leather, durable and beautiful canvas materials.
• Soles made from synthetic rubber for slip resistance.
• Diverse styles, constantly updating trends.
• Many attractive promotional programs such as 10-50% discounts, vouchers, gifts…

In 2022, Hong Thanh’s revenue reached 180 billion VND (about 8 million USD), a 15% increase from the previous year. The brand currently has 10 stores in Ho Chi Minh City and is pushing online sales on e-commerce platforms like Shopee, Lazada, Tiki.

Tam Anh

Tam Anh specializes in producing high-end leather shoes and men’s fashion accessories. According to internal statistics, on average, Tam Anh sells over 100,000 products of various types to the market each year.

Highlights of Tam Anh products:

• Uses cowhide, sheepskin, ostrich leather imported from Italy, France, USA…
• Designs carry an elegant, luxurious style such as dress shoes, office shoes, loafers…
• High-end prices, ranging from 2-15 million VND per product (approximately 87-650 USD).
• Offers custom shoe measurement and manufacturing services.

In 2022, Tam Anh recorded a revenue of 120 billion VND (about 5.2 million USD), an 18% increase from the previous year. The brand currently has 5 stores in Ho Chi Minh City and is pushing online sales.

Long Thanh

Long Thanh was established in 1989 and is one of the oldest footwear manufacturing enterprises in Vietnam.
According to the Vietnam Leather, Footwear and Handbag Association, in 2021 Long Thanh ranked 6th in footwear industry market share with 8%.

Advantages of Long Thanh footwear:

• Product quality is always ensured with modern production processes and good materials.
• Elegant, sophisticated designs suitable for work, parties…
• Prices range from mid-range to high-end, from 800,000 VND to 3,000,000 VND per product (approximately 35-130 USD).
• Flexible warranty and return policies.

Long Thanh owns 2 large-scale factories in Binh Duong with a capacity of 3 million pairs per year. Long Thanh’s products are now available nationwide with nearly 100 stores.

In 2022, Long Thanh’s revenue reached 450 billion VND (about 19.5 million USD). Besides the domestic market, Long Thanh also exports to Southeast Asian countries, Japan, and South Korea.

Dong Hai

Dong Hai is known as a high-end leather shoe brand with an elegant, luxurious style for men. According to the Vietnam leather and footwear industry report, in 2021 Dong Hai accounted for 5% of the men’s leather shoe market share.

Highlights of Dong Hai shoes:

• Designs carry a classic yet modern and youthful touch.
• Uses full-grain cowhide imported from Italy, Germany, USA…
• Soles made from natural wood and non-slip rubber.
• Has many product lines such as dress shoes, loafers, boots…
• High-end prices, ranging from 2-10 million VND per pair (approximately 87-435 USD).

In 2022, Dong Hai’s revenue reached 120 billion VND (about 5.2 million USD). The brand currently has 5 stores in Hanoi, Ho Chi Minh City and is developing online sales channels, exporting to some Southeast Asian countries.

Hong Anh

Hong Anh specializes in manufacturing and trading fashionable women’s shoe products such as high heels, flats, sandals, women’s sneakers…

According to internal statistics, on average, Hong Anh sells over 200,000 pairs of shoes of various types to the market each year.

Strengths of Hong Anh shoes:

• Elegant, seductive designs that flatter the wearer’s figure.
• Uses high-quality leather, fabric, wood materials, safe for health.
• Constantly updates 50-100 new models every month.
• Prices range from mid-range to high-end, from 800,000 VND to 5,000,000 VND per pair (approximately 35-217 USD).

In 2022, Hong Anh recorded a revenue of 180 billion VND (about 7.8 million USD), growing 20% compared to the previous year. The brand currently has a system of 15 stores in Ho Chi Minh City and is pushing online sales on e-commerce platforms and social media.

Be Classy Shoes

Be Classy is one of the leading leather shoe brands in Vietnam, established in 2017. After just 5 years of operation, Be Classy has become a familiar name to consumers, especially office workers.

Highlights of Be Classy shoes:

• Uses 100% high-quality genuine leather imported from Italy, France, Brazil…
• Designs carry a modern, elegant style such as dress shoes, office shoes, loafers…
• Has many shoe sizes suitable for Vietnamese foot sizes.
• Prices range from mid-range to high-end, from 1.5 – 5 million VND per pair (approximately 65-217 USD).

According to an internal survey in 2022, on average, Be Classy sells about 5,000 – 7,000 pairs of shoes of various types each month. Revenue in 2022 reached 95 billion VND (about 4.1 million USD), growing 30% compared to the previous year.

Kim Thanh

Kim Thanh is famous for its line of high-end handmade leather shoes. Each pair of shoes is an artwork crafted meticulously by artisans over 7-15 days.

Characteristics of Kim Thanh shoes:

• 100% handmade with processes including: leather cutting, sole attachment, sewing, finishing…
• Uses cowhide, sheepskin, ostrich leather imported from Italy, France, USA, Brazil…
• Designs carry an elegant, sophisticated style such as dress shoes, office shoes, loafers…
• Offers custom shoe measurement and manufacturing services according to customer requirements.
• Prices range from 3-15 million VND per pair (approximately 130-650 USD) depending on the model and material.

On average, Kim Thanh produces about 15,000 – 20,000 pairs of shoes of various types each year. In 2022, revenue reached 85 billion VND (about 3.7 million USD), an increase of 12% compared to the previous year. Kim Thanh currently has 3 stores in Ho Chi Minh City and accepts online orders nationwide.

Frequently Asked Questions About Vietnamese Footwear Brands

How to assess the credibility of a footwear brand?

You can check the brand’s history and development, read customer reviews on websites and social media, or learn about awards and certifications the brand has achieved.

What footwear trends are popular in Vietnam?

Currently, sustainable footwear (environmentally friendly), technology-integrated footwear (with smart features), and personalized footwear (expressing individual style) are prominent trends attracting consumer attention.

How to preserve shoes for a long time when in business?

To preserve shoes for a long time in business, ensure:

• Clean, cool storage environment, away from direct sunlight and high humidity.
• Classify shoes by material to apply appropriate preservation methods.
• Clean shoes regularly, use the right specialized cleaning and maintenance products.
• Arrange shoes neatly, use separate boxes or bags to avoid scratches and deformation.

How to choose a suitable footwear brand for business?

To choose a suitable footwear brand for business, you need to consider the target customer segment, price range, product quality, design, and brand reputation. Research the market and competitors to make informed decisions.

What should be noted when doing business in footwear?

When doing business in footwear, note:

• Market research: Understand needs, trends, and competitors.
• Product selection: Ensure quality, diverse designs, appropriate prices.
• Inventory management: Avoid capital stagnation, update new models regularly.
• Marketing and sales: Build brand, promote products effectively.
• Customer service: Professional, dedicated, create customer satisfaction.

Which unit makes reliable, well-priced uniforms for footwear stores?

DONY Workshop is one of the leading reputable units in the field of making uniforms for footwear stores, trusted and chosen by many businesses. DONY not only brings high-quality products, professional designs but also has competitive prices, suitable for your budget.

Why choose DONY?

• Superior product quality: DONY uses high-quality, durable fabrics, ensuring comfort and confidence for employees when wearing. Meticulous, sturdy stitching, standard beautiful form, enhancing the professionalism of the store.
• Diverse, creative designs: DONY’s experienced design team is ready to listen to your ideas and requirements to create unique uniform designs, expressing the brand’s unique style.
• Competitive prices: DONY commits to offering the best market prices, suitable for businesses of all sizes. You will receive a detailed and transparent quote before ordering.
• Professional service: From consulting, designing to production and delivery, DONY always ensures a professional, fast, and efficient working process.
• Reputation and experience: With many years