Top 10+ Carbonated Soft Drink Brands in Vietnam

Carbonated soft drinks, created by dissolving carbon dioxide (CO2) in water, produce bubbles and a fizzy sensation when consumed. They are popular everyday beverages and come in various flavors, from traditional sodas to carbonated fruit juices.

The carbonated soft drink market in Vietnam is currently very dynamic, with the presence of many brands, from international giants like Pepsi, Coca-Cola, 7Up, Fanta, Sting, and Mirinda to domestic names that are gradually asserting their position like Compact and Strongbow. This diversity offers consumers a wide range of attractive choices.

To attract customers in this competitive market, each brand has its own “secret weapons,” which could be unique flavors, competitive pricing strategies, or creative marketing campaigns.

According to a Statista report, the revenue in the carbonated soft drinks segment in Vietnam reached US$3.87 billion in 2023 and is expected to grow annually by 6.88% (CAGR 2023-2027). This demonstrates the strong appeal of these beverages to Vietnamese consumers.

So, which carbonated soft drink brands are currently “making waves” in the Vietnamese market? What are the secrets to their success? Let’s delve into this article to gain an overview of this market.

Pepsi

Pepsi is one of the most popular carbonated soft drink brands in Vietnam. With its distinctive flavor and creative marketing strategies, Pepsi has captured a significant market share in the industry.

Advantages:

• Unique flavor, balancing sweetness and sourness.
• Effective marketing strategies, attracting young people.
• Diverse product range: Pepsi regular, Pepsi Zero Sugar, Pepsi Max.

Pepsi increased its market share from 22% in 2015 to 25% in 2020 in the Vietnamese market. The company invested over US$100 million in expanding its production plant in Long An in 2019, increasing production capacity to 800 million liters per year.

Coca-Cola

As Pepsi’s main competitor in the Vietnamese market, Coca-Cola is famous for its secret formula invented in 1886, which has become a global cultural icon.

Advantages:

• Long-standing brand with global value.
• Distinctive, hard-to-imitate flavor.
• Extensive distribution system.

Coca-Cola has invested over US$1 billion in Vietnam since entering the market in 1994. The company currently has 5 production plants in Vietnam with a total capacity of up to 1 billion liters per year.

7Up

Known as a popular caffeine-free carbonated soft drink brand in Vietnam, 7Up has a refreshing lemon flavor and is known as a healthier alternative to other carbonated drinks.

Advantages:

• Caffeine-free, suitable for a wide range of consumers.
• Natural lemon flavor, effectively quenches thirst.
• Positioned as a healthy product in the carbonated beverage segment.

7Up increased its market share from 13% in 2015 to 15% in 2020 in the Vietnamese market.

Fanta

Fanta is a fruit-flavored carbonated soft drink brand owned by The Coca-Cola Company. In Vietnam, Fanta comes in popular flavors such as orange, grape, and strawberry.

Advantages:

• Variety of fruit flavors.
• Eye-catching colors, attracting young people.
• Creative marketing strategies, focusing on fun.

The company has continuously launched new flavors like Fanta Soda Kem (Ice Cream Soda) and Fanta Xanh (Green Apple) to attract consumers.

Sting

Famous for its high caffeine and taurine content, Sting targets young and active consumers. It is a carbonated energy drink brand produced by PepsiCo in Vietnam.

Advantages:

• High caffeine and taurine content, providing a quick energy boost.
• Competitive price compared to imported energy drinks.
• Marketing strategy focuses on young people and sports activities.

PepsiCo invested in expanding the production line at its Dong Nai factory, increasing capacity to 300 million liters per year in 2018.

Sprite

Sprite is a lemon-lime flavored carbonated soft drink brand owned by The Coca-Cola Company. This product is known as a refreshing beverage with a fresh flavor and no caffeine.

Advantages:

• Refreshing lemon-lime flavor, effectively quenches thirst.
• Caffeine-free, suitable for a wide range of consumers.
• Positioned as a clear, clean product.

In addition to traditional drinks, the company has added a Sprite Zero Sugar version to meet consumer demand for low-sugar products.

Mirinda

Mirinda is a fruit-flavored carbonated soft drink brand owned by PepsiCo. In Vietnam, Mirinda comes in popular flavors such as orange, ice cream soda, and sarsaparilla.

Advantages:

• Variety of fruit flavors, suitable for Vietnamese taste.
• Competitive price.
• Marketing strategy focuses on fun and creativity.

Mirinda has maintained a stable market share of 6% from 2015 to 2020 in the Vietnamese market. The company has continuously launched new flavors such as Mirinda Đá Me (Tamarind Ice) and Mirinda Soda Kem (Ice Cream Soda) to attract consumers.

Schweppes

With a long history dating back to 1783, Schweppes is a premium soda brand in Vietnam. The brand is famous for products such as Lemon Soda, Tonic Water, and Ginger Ale.

Advantages:

• Premium, long-standing brand.
• Consistent product quality, refined taste.
• Suitable for mixing cocktails and high-end drinks.

Currently, the company is expanding its distribution channels in high-end restaurants, bars, and 5-star hotels, as well as conducting bartending workshops to promote the brand widely.

Mountain Dew

Owned by PepsiCo, Mountain Dew is a carbonated soft drink brand with a variety of unique flavors and high caffeine content, targeting young and active consumers.

Advantages:

• Unique flavor, different from other products.
• High caffeine content, provides a feeling of alertness.
• Marketing strategy focuses on extreme sports and gaming activities.

To promote its image, the company is currently investing in sponsoring major gaming tournaments like the Vietnam Championship Series (League of Legends) and PUBG Mobile Pro League Vietnam.

Warrior

Warrior is a carbonated energy drink brand produced by Tan Hiep Phat in Vietnam. The product is currently competing directly with imported energy drink brands in the market.

Advantages:

• Domestic product, competitive price.
• High caffeine and taurine content, providing a quick energy boost.
• Marketing strategy focuses on a strong, masculine image.

Currently, the company is investing in expanding the production line at its Ha Nam factory, increasing capacity to 150 million liters per year in 2019.

Red Bull

Red Bull is known for its globally famous slogan “Red Bull gives you wings.” In Vietnam, Red Bull quickly captured the premium energy drink market.

Advantages:

• Global brand, trusted for its quality.
• Unique formula with taurine, caffeine, and vitamin B complex.
• Marketing strategy focuses on large-scale sporting and cultural events.

Red Bull has added new products such as Red Bull Sugar Free in 2019. The brand’s product lines have a light level of carbonation.

Tropicana Twister

Tropicana Twister, a beverage brand belonging to PepsiCo, is famous for its unique tropical fruit flavor, giving users a refreshing feeling and an explosion of taste.

Advantages:

• Combines fruit juice and carbonated water, creating a new and unique flavor.
• Higher fruit juice content than regular carbonated soft drinks.
• Variety of fruit flavors.

Constantly innovating and creating, Tropicana Twister continuously launches new and unique flavors like Strawberry Guava and Orange Peach, providing a diverse and exciting selection for consumers.

Aquarius

Known as a drink that replenishes essential minerals, Aquarius is an ideal sports drink, helping the body quickly replenish lost water and minerals after physical activity.

Advantages:

• Replenishes essential minerals like sodium, potassium, and calcium.
• Mild flavor, easy to drink.
• Suitable for athletes and active individuals.

Aquarius has also developed a sugar-free version to meet consumer demand for healthier products.

Carabao

Originating from Thailand, Carabao – a carbonated energy drink brand – has quickly conquered the Vietnamese market with its reasonable pricing strategy, suitable for consumers’ budgets.

Advantages:

• Competitive price compared to other energy drink brands.
• Rich flavor, suitable for Vietnamese taste.
• Marketing strategy focuses on the image of strength and endurance.

In 2017, Carabao built a factory in Long An and increased its capacity to 200 million liters per year.

Compact

Proudly a Vietnamese brand, Compact is produced by Saigon Beverage Company Limited, offering consumers delicious and quality refreshment choices.

Advantages:

• Domestic product, competitive price.
• Variety of flavors: cola, orange, lemon, ice cream soda.
• Marketing strategy focuses on local and traditional values.

In 2018, Compact’s production line at its factory in Ho Chi Minh City was upgraded and its capacity increased to 100 million liters per year.

Revive

Owned by Suntory PepsiCo Vietnam Beverage Company Limited, Revive is not just a regular carbonated soft drink but is also fortified with vitamins, helping users both quench their thirst and supplement nutrients for the body.

Advantages:

• Fortified with vitamins B3, B6, and B12.
• Mild flavor, easy to drink.
• Positioned as a product that supports health and boosts energy.

Always striving to develop and diversify its products, the Revive brand has launched unique new flavors such as Lemon Salt and Peach to meet the increasingly diverse tastes of consumers.

Frequently Asked Questions about Carbonated Soft Drink Brands

What are the future development trends in the carbonated soft drink industry?

The carbonated soft drink industry is seeing new development trends:

• Focus on low-sugar or sugar-free products.
• Development of products supplemented with vitamins and minerals.
• Use of natural and organic ingredients.
• Investment in environmentally friendly production technology.
• Development of recyclable and environmentally friendly packaging.

What marketing strategies do carbonated soft drink brands use to attract customers?

Carbonated soft drink brands often use various marketing strategies to attract customers:

• Sponsoring major sporting, music, and cultural events.
• Using celebrity brand ambassadors.
• Implementing creative advertising campaigns across multiple media channels.
• Developing new product versions with unique flavors.
• Organizing attractive promotions and reward point accumulation programs.

What are the health effects of carbonated soft drinks?

Carbonated soft drinks can have some effects on consumer health. Consuming too many carbonated soft drinks can lead to weight gain, obesity, and dental problems due to the high sugar and acid content in the product.

However, when consumed in moderation, carbonated water can provide some benefits such as reducing nausea and aiding digestion.

Why are carbonated drinks so popular?

Carbonated soft drinks are popular for a number of reasons:

• Effectively quenches thirst and cools the body, especially in hot weather.
• Diverse flavors to suit different tastes.
• Strong marketing and advertising from major brands.
• Easily accessible and widely available at many points of sale.
• Affordable price, suitable for many consumer groups.

How do carbonated soft drink brands maintain customer loyalty?

Strategies include:

• Maintaining consistent quality and flavor.
• Creating attractive promotions and reward point accumulation programs.
• Building relationships with customers through social media.
• Creating unique brand experiences.
• Continuously innovating products to keep customers interested.

How do legal regulations affect the carbonated soft drink industry?

Legal regulations can affect the industry through:

• Requirements for nutritional labeling.
• Restrictions on advertising to children.
• Applying sugar taxes to sugary drinks.
• Regulations on food safety and quality control.
• Requirements for environmental protection in production and packaging.

Brands must constantly update and comply with these regulations to maintain business operations.

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