Top 10+ Best Juice Brands in Vietnam

Fruit juice is a beverage made by extracting liquid from fruits or vegetables through mechanical pressing or centrifugation. It’s a nutrient-rich drink, containing enzymes, vitamins, and minerals found in the original ingredients.

The juice market in Vietnam is witnessing strong growth with the emergence of many reputable brands, both domestic and international. Some of the most prominent names include TH True Juice, Vfresh, Le Fruit, Malee, PushMax, and more.

According to a report by the Ministry of Industry and Trade, the bottled juice market in Vietnam reached a value of about 300 million USD in 2020 and is expected to grow at a rate of 8-10% per year during the period 2023-2028.

A study by the Vietnam Nutrition Association showed that fruit juice consumption has increased by 15% in the past 5 years, reflecting a trend of consumers increasingly interested in health.

This article provides an overview of the best juice brands in Vietnam, allowing you to grasp business opportunities in this lucrative market.

TH True Juice

TH True Juice, a brainchild of TH Group, has quickly asserted its position in the Vietnamese juice market. With an emphasis on its line of organic juice products that meet the prestigious USDA standards, TH True Juice offers an authentic, pure taste experience from carefully selected organic fruits.

Brand characteristics:

• 100% organic: Made from organic fruits, nurtured and cared for according to strict processes, without the use of chemicals or synthetic fertilizers.
• Closed production process: From farm to bottle, TH True Juice strictly controls each stage, ensuring the full preservation of nutrients and natural fruit flavor.
• Diverse flavors: With more than 10 different fruits, satisfying all tastes and preferences.

Currently, TH True Juice holds a 15% market share of bottled juice in Vietnam, an impressive figure confirming the brand’s solid position.

Vfresh Juice

As a juice brand under Vinamilk, one of the “giants” in the dairy industry in Vietnam, Vfresh juice is a product trusted by many locals for its delicious taste.

Outstanding features:

• Applying HPP (High Pressure Processing) technology.
• No use of preservatives or synthetic additives.
• Diverse products from single to mixed juices.

With over 15 years of experience, Vfresh has constantly strived to bring high-quality products and excellent experiences to customers.

Le Fruit Juice

Le Fruit is a premium juice brand produced in Vietnam with French technology and standards. This brand is famous for its delicate flavor and luxurious packaging.

Outstanding features:

• Uses 100% fresh fruit, no added sugar.
• Production process meets HACCP and ISO 22000 standards.
• Unique packaging design with high-class glass bottles.

In the past 5 years, Le Fruit has recorded impressive sales growth of 20-30% per year, demonstrating the brand’s strong appeal.

Malee Juice

Malee, a famous fruit juice brand from Thailand, has made a strong impression in the Vietnamese market with its quality products and diverse flavors.

Outstanding features:

• Diverse flavors with more than 30 different fruits.
• Applying UHT (Ultra High Temperature) technology in production, ensuring the juice is always fresh, preserving the nutrients and natural flavor of the fruit.
• Environmentally friendly packaging, easy to recycle.

Malee officially entered the Vietnamese market in 2015, bringing a new breeze to the fruit juice industry. Currently, Malee products are available at more than 50,000 points of sale nationwide, easily accessible to consumers.

PushMax Juice

PushMax is an energy juice brand developed by International Food and Beverage Co., Ltd. This product stands out with its unique formula combining fruit juice with added vitamins and minerals.

Outstanding features:

• Exclusive formula with 12 vitamins and minerals.
• Caffeine-free, suitable for all ages.
• Modern packaging with a dynamic design.

Despite being relatively young, PushMax has quickly asserted its position in the energy drink market. With 5 different flavors, PushMax offers a wide selection, satisfying all consumer preferences.

Fontana Juice

As a juice brand originating from Italy, Fontana was imported and distributed in Vietnam in 2010. This brand is famous for its high quality and rich flavor of Mediterranean fruits.

Outstanding features:

• Uses 100% fresh fruit from the Mediterranean region.
• Applying cold-pressed technology to preserve nutrients.
• Diverse products with more than 15 different flavors.

Fontana always puts product quality first, constantly innovating to bring the best products to consumers.

Suntory PepsiCo Juice

As a result of the cooperation between two “giants” Suntory (Japan) and PepsiCo (USA), Suntory PepsiCo not only brings to the Vietnamese market international quality juice and fruit juice products, but also a perfect blend of Japanese technological essence and PepsiCo’s global experience.

Outstanding features:

• Combines Japanese technology and PepsiCo’s global experience.
• Diverse products from 100% juice to carbonated fruit drinks.
• Strong marketing strategy with many promotions.

Currently, the company is investing heavily in distribution and marketing systems, Suntory PepsiCo is constantly expanding the market and raising brand awareness.

Tropicana Juice

Tropicana is a globally renowned juice brand owned by PepsiCo. In Vietnam, Tropicana is known as a premium choice in the bottled juice segment.

Outstanding features:

• Uses cold-pressed technology to preserve flavor and nutrients.
• No added sugar, no preservatives.
• Modern packaging with a strong brand identity design.

The brand focuses on modern distribution channels such as supermarkets and convenience stores. In the past 3 years, Tropicana has recorded significant sales growth of 15-20% per year, confirming its solid position in the market.

Tipco Juice

Originating from Thailand, Tipco is famous for combining modern technology with traditional ingredients to create delicious and nutritious juice products.

Outstanding features:

• Uses HPP (High Pressure Processing) technology to preserve products.
• Diverse products with many tropical fruits.
• Focus on developing health-beneficial products.

Tipco is the number 1 selling juice brand in Thailand. Currently, Tipco products are available in most supermarkets and convenience stores across Vietnam.

Ceres Juice

Coming from the sunny and windy land of South Africa, Ceres brings to Vietnamese consumers pure and unique fruit juice experiences. With superior quality and distinctive flavor, Ceres is gradually asserting its position in the high-end imported juice segment.

Outstanding features:

• Uses 100% fresh fruit from South Africa.
• No added sugar, no preservatives.
• Unique packaging with vivid fresh fruit images.

The brand is focusing on developing high-end distribution channels such as supermarkets, restaurants, and hotels with stable sales of 8-10% per year.

Frooti Juice

Bringing the characteristic Alphonso mango flavor of India, Frooti has quickly become a familiar name in the Vietnamese juice market. With affordable prices and unique flavors, Frooti is increasingly loved, especially by young people.

Outstanding features:

• Uses the famous Alphonso mango variety from India.
• Exclusive formula helps preserve natural flavor.
• Compact packaging, convenient to carry.

Entering the Vietnamese market in 2016, Frooti focuses on the low-cost and mid-range segments, with annual growth of 15-20%.

Ocean Spray Juice

Ocean Spray, the famous cranberry juice brand from the USA, has brought a new breeze to Vietnamese consumers with its characteristic sweet and sour taste and great health benefits. In Vietnam, Ocean Spray is gradually asserting its position in the high-end imported juice segment.

Outstanding features:

• Uses 100% fresh cranberries from North America.
• Rich in antioxidants and vitamin C.
• Diverse products from pure juice to blends.

Present in the Vietnamese market since 2013, the brand is currently focusing on modern distribution channels and specialty stores.

Frequently Asked Questions about Vietnamese Juice Brands

What is the difference between organic juice and regular juice?

Organic juice is made from organic fruit, without the use of chemical fertilizers or pesticides. This ensures that the product is free of harmful chemical residues and retains the natural flavor of the fruit.

How to choose healthy juice?

To choose healthy juice, you should:

• Check the ingredients: prioritize 100% fruit products with no added sugar.
• Consider the vitamin and mineral content.
• Choose products that do not contain preservatives and artificial additives.
• Prioritize juices produced by cold pressing or HPP methods.

Is imported juice better than domestically produced juice?

Not necessarily. The quality of juice depends on many factors such as raw materials, production process, and preservation technology. Many domestic juice brands have met international standards and have quality that is no less than imported products.

How to properly store juice?

To properly store juice, you should:

• Keep the product refrigerated at 2-4°C.
• Close the lid tightly after use.
• Use within 3-5 days after opening.
• Avoid exposing the juice to direct sunlight.

What are the development trends of Vietnamese juice brands?

Vietnamese juice brands are trending towards *Product diversification: with many new flavors and formulas.

• Focus on organic and natural products.
• Improving production technology to preserve nutrients.
• Expanding distribution channels, especially online channels.

Should you drink juice as a complete replacement for eating fresh fruit?

You should not completely replace fresh fruit with juice. Although juice provides many vitamins and minerals, it lacks fiber compared to whole fruit. You should combine both in your daily diet to achieve optimal health benefits.

How to distinguish between 100% juice and fruit juice with sugar?

To distinguish, you need to carefully read the product label:

• 100% juice will only have fruit as an ingredient.
• Fruit juice with sugar usually has added sugar, water and other additives.
• Check the sugar and calorie content on the nutrition label.

How to effectively run a bottled juice store?

To effectively run a bottled juice store, you should take the following steps:

• Thoroughly research the market to identify target customers and consumer trends in the area.
• Choose a suitable store location that is easily accessible to target customers.
• Diversify products with a variety of juices and flavors, focusing on using natural and organic ingredients.
• Ensure consistent product quality and delicious taste.
• Design an attractive, clean and comfortable store for customers.
• Train staff on product knowledge and customer service skills.
• Build an effective marketing strategy, focusing on the health benefits of the product.
• Build a brand image such as uniforms, logos, and outstanding slogans.
• Create promotions and membership cards to attract and retain customers.
• Develop online sales channels in parallel with offline stores.
• Continuously listen to customer feedback and improve products and services.
• Manage inventory effectively to ensure products are always fresh.
• Comply with regulations on food safety and store hygiene.

By following these steps, you can build a successful bottled juice store and attract many loyal customers.

Which unit processes quality juice industry uniforms at good prices?

With many years of experience in the garment industry, DONY is proud to be a reliable partner providing professional uniform solutions for businesses in the juice, beverage, wine, and beer industries. We not only bring high-quality uniform products but also commit to dedicated service, meeting all customer requirements.

DONY’s strengths:

• Reasonable price: Committed to bringing competitive prices, suitable for business budgets, without affecting product quality.
• Superior quality: Using high-quality fabrics, combined with advanced production technology, ensuring durable, beautiful, comfortable and safe uniforms for the wearer, suitable for a dynamic working environment.
• Diverse designs: Provides many uniform styles from T-shirts, shirts to jackets, meeting all business needs and styles.
• Unique design: Professional and creative design team, ready to create unique uniform designs, clearly expressing the brand identity.

Currently, DONY has 2 large-scale sewing factories and 1 embroidery factory, meeting the needs of a large number of uniforms in a short time with guaranteed quality and returns.

If you want to create a professional impression and elevate your brand with quality uniforms, don’t hesitate to contact DONY.