Top 10+ Shirt Brands in Vietnam

A shirt is a popular garment with a simple design consisting of a front, back, sleeves, and collar. Typically made from woven fabrics like cotton, linen, or silk, it has become a symbol of elegance and professionalism in modern society.

No longer confined to office environments, shirts today are diversified in styles, colors, and materials, meeting the increasingly high fashion demands of Vietnamese consumers.

According to data from the Textile and Apparel Association, the global shirt market was valued at $60.33 billion in 2022 and is expected to reach $78.11 billion by 2028, with a compound annual growth rate (CAGR) of 4.4% (2022-2028 period).

The Vietnamese fashion market, especially the shirt segment, is witnessing fierce competition from numerous domestic and international brands. Some notable names include Viet Tien, The Blues, Owen, Mattana, Aristino, An Phuoc, Nha Be, May 10, Phan Nguyen, Adam Store, Canifa, and more. Each brand has its own strengths in quality, style, and design, offering different experiences for customers.

With impressive growth rates and systematic investment from brands, the Vietnamese shirt market promises many breakthroughs in the future, meeting the increasingly high and diverse needs of consumers. Let’s explore the top shirt brands in Vietnam right away!

Viet Tien

Viet Tien is a leading men’s fashion brand in Vietnam with over 60 years of experience. Viet Tien’s shirt lines include office shirts, casual shirts, and street shirts.

Notable features of Viet Tien shirts:

• High-quality fabric materials: cotton, silk, linen…
• Elegant, sophisticated designs.
• Meticulous, delicate stitching.
• Affordable prices, suitable for the majority of customers.

The Blues

The Blues is a high-end men’s fashion brand with a modern, youthful style. The Blues shirts include Essential Shirts, Casual Shirts, and Print Shirts lines.

Advantages of The Blues shirts:

• Fabric imported from Italy and Japan with softness and coolness.
• Slim Fit design that fits the body well, flattering the figure.
• Unique printed patterns, youthful and eye-catching colors.
• Application of Non-Iron technology for wrinkle-resistant, easy-to-iron shirts.

Owen

Owen is one of the leading office fashion brands for men, with diverse styles such as long-sleeved, short-sleeved, and patterned shirts.

Characteristics of Owen shirts:

• Premium Cotton material, soft and absorbent.
• Modern design, with meticulous collar, sleeves, and pocket details.
• Neutral colors easy to mix and match: white, black, navy blue, beige…
• Additional features like wrinkle-resistance, UV protection, and antibacterial properties.

Mattana

Mattana is a high-end men’s shirt brand, bringing Italian-inspired designs with standard forms. Mattana’s shirt product line includes long-sleeved, short-sleeved, checkered, and patterned shirts.

Highlights of Mattana shirts:

• 100% Egyptian cotton fabric, soft and colorfast.
• Slim Fit shape that fits well and flatters the body.
• Diverse, youthful colors: white, black, blue, pink…
• Meticulous collar, button, and stitching details.

Aristino

As a high-end men’s fashion brand, Aristino is famous for its suits, shirts, trousers, and accessories. Aristino’s popular shirt lines include office shirts, casual shirts, and patterned shirts.

Strengths of Aristino shirts:

• Cotton fabric with thick vertical fibers and smooth horizontal fibers for a soft, wrinkle-free surface.
• Modern, elegant designs that enhance men’s sophistication.
• Double stitching for durability, meticulous in every detail.
• Good absorption and moisture-wicking properties, providing comfort and ease.

An Phuoc

An Phuoc is one of the oldest and most reputable men’s fashion brands in Vietnam. An Phuoc’s shirt product line is quite diverse in styles, including long-sleeved, short-sleeved, patterned, checkered, and denim shirts.

Advantages of An Phuoc shirts:

• Natural fabric materials: high-quality cotton, silk, linen.
• Simple, elegant designs suitable for all occasions.
• Diverse styles: Regular Fit, Slim Fit, Super Slim Fit…
• Reasonable prices, suitable for many customer segments.

Nha Be

Nha Be is an affordable men’s fashion brand, loved by many young people. The brand offers many styles from long-sleeved, short-sleeved shirts with plain, checkered, striped patterns… suitable for diverse work environments.

Notable features of Nha Be shirts:

• Durable khaki, denim, cotton-polyester blend materials.
• Youthful, dynamic designs with vibrant colors.
• “Pocket-friendly” prices, suitable for students.
• Quality commensurate with the price.

May 10

May 10 is a famous office fashion brand with products such as shirts, trousers, suits, and office dresses. The brand offers both long-sleeved and short-sleeved shirts for both men and women in the office.

Highlights of May 10 shirts:

• Cotton-polyester blend fabric with high durability and wrinkle resistance.
• Standard form, fitting the body well.
• Elegant colors such as white, black, dark blue, navy blue…
• Affordable prices, suitable for office workers.

Phan Nguyen

Phan Nguyen is a high-end men’s fashion brand with over 20 years of experience. Phan Nguyen’s shirt lines include long-sleeved, short-sleeved shirts with a full range of materials including silk, khaki, denim…

Advantages of Phan Nguyen shirts:

• 100% cotton material with modern weaving and dyeing technology.
• Elegant, sophisticated designs with many delicate details.
• Masculine colors, easy to mix and match: white, black, gray, navy blue…
• Good sweat absorption, creating a cool feeling.

Adam Store

Adam Store is known as a mid-range men’s fashion brand, bringing diverse styles for men with key products such as shirts, T-shirts, jeans, and khaki pants.

Adam Store’s shirts are quite diverse with loose, regular, and slim-fit forms.

Pros of Adam Store shirts:

• Soft, cool cotton and linen materials.
• Youthful, liberal designs suitable for many occasions.
• Diverse, easy-to-choose colors.
• Reasonable prices for the quality.

Canifa

Canifa is a Vietnamese fashion brand, aiming for a youthful, dynamic style. Canifa offers a full range of long-sleeved and short-sleeved shirts with styles from loose to slim-fit, suitable for different body types.

Advantages of Canifa shirts:

• Soft, cool cotton and khaki materials.
• Modern designs, neutral colors easy to mix and match.
• Affordable prices, suitable for many customer segments.
• Many attractive promotional programs and offers.

Coolmate

Launched in 2019, Coolmate quickly won over Vietnamese consumers with quality products at reasonable prices. The brand offers a full range of men’s long-sleeved and short-sleeved shirts with many youthful and dynamic patterns.

Highlights of Coolmate shirts:

• Bamboo fiber and Excool (synthetic fiber) materials that are cool and absorbent.
• Minimalist design, focusing on comfort.
• “Pocket-friendly” prices, winning the sympathy of many young people.
• Convenient online shopping with flexible exchange and warranty policies.

Aligro

Aligro – a high-end office fashion brand for men, offering a diverse selection of long-sleeved, short-sleeved, and patterned shirt lines, meeting all style needs of modern gentlemen.

Strengths of Aligro shirts:

• High-quality Egyptian cotton, silk, linen materials.
• Elegant, sophisticated designs with many exquisite details.
• Careful, meticulous stitching down to every detail.
• Diverse color palette, from neutral to vibrant, suitable for many styles.

Biluxury

Biluxury is a high-end men’s fashion brand, with perfect forms in Italian style. Biluxury is the top choice for gentlemen who love elegance and sophistication. The brand offers a rich collection of shirts, from basic designs like long-sleeved, short-sleeved to checkered and impressive patterns, meeting all fashion styles of men.

Advantages of Biluxury shirts:

• 100% Egyptian cotton fabric, soft and colorfast.
• Slim Fit shape that fits well and flatters the body.
• Diverse, youthful colors: white, black, blue, pink…
• Meticulous collar, button, and stitching details.

Ralph Lauren

Ralph Lauren is a high-end fashion brand from the United States, famous for its preppy style. Ralph Lauren shirts are diverse with many product lines such as Polo Ralph Lauren, Purple Label, RRL…

Advantages of Ralph Lauren shirts:

• High-quality fabric materials: cotton, linen, Oxford…
• Designs with a classic but modern style.
• Strong, meticulous stitching.
• Famous “Polo Player” logo as a highlight.

Tom Ford

Tom Ford is a luxury fashion brand by talented designer Tom Ford. Tom Ford shirts are a perfect combination of premium materials like silk, with diverse styles from long-sleeved, short-sleeved to delicate patterns, bringing an elegant and attractive appearance to men.

Highlights of Tom Ford shirts:

• Luxury grade fabric materials: Sea Island cotton, silk, linen…
• Simple but sophisticated, elegant designs.
• Perfect handmade stitching.
• High prices, suitable for high-end customers.

Guess

Guess has been an American fashion icon since 1981, offering youthful, dynamic shirts with diverse options such as long-sleeved, short-sleeved, and denim, expressing unique personal styles.

Advantages of Guess shirts:

• Durable fabric materials: cotton, denim…
• Youthful, dynamic designs with many eye-catching patterns.
• Strong, delicate stitching.
• Mid-range prices, suitable for many segments.

Hugh & Crye

Hugh & Crye is an online shirt brand from Washington, DC. Hugh & Crye shirts focus on material and comfort, offering soft poplin fabric shirts, elegant oxford, and unique patterns.

Highlights of Hugh & Crye shirts:

• Soft, colorfast materials.
• 12 different shirt sizes based on height and weight, ensuring fit like custom-made.
• Modern designs, many youthful colors.
• Easy and convenient online shopping.

Brooks Brothers

Brooks Brothers is the oldest traditional men’s fashion brand in America, accompanying men since 1818. The brand offers high-class shirts with outstanding product lines such as Regent, Milano, Oxford,… meeting diverse styles and preferences of modern gentlemen.

Strengths of Brooks Brothers shirts:

• Premium cotton, linen… materials.
• Designs with classic, elegant style.
• Meticulous, strong stitching.
• Exquisite collar, button, pocket details.

Anton

Anton is a high-end shirt brand from South Korea, offering a rich selection of long-sleeved, short-sleeved styles and diverse forms, meeting all styles and preferences of men.

Advantages of Anton shirts:

• Soft, cool cotton and linen materials.
• Modern, youthful designs with many striking colors.
• Delicate, neat stitching.
• Slim fit form that fits well, flattering the figure.

Common Questions About Shirt Brands

What makes a quality and popular shirt brand?

A quality shirt brand needs factors such as good fabric material, beautiful design, meticulous in every detail, sharp stitching, standard form, reasonable price, and good customer service.

How to compete with famous foreign shirt brands in the Vietnamese market?

To compete with foreign brands, Vietnamese shirt brands need to focus on improving product quality, diversifying designs, improving customer service. At the same time, they need to take advantage of price competitiveness and understanding of domestic consumer tastes.

What are the most effective distribution channels for shirt business today?

Effective distribution channels for shirt business include: traditional stores, online stores (websites, mobile apps), e-commerce platforms (Shopee, Lazada, Tiki), social media (Facebook, Instagram, TikTok)…

What marketing strategies are effective for promoting shirt brands?

Some effective marketing strategies for shirt brands include: online advertising (Google Ads, Facebook Ads), collaborating with KOLs, influencers, organizing new collection launch events, sponsoring major fashion events, implementing attractive promotional programs…

What are the most suitable warranty and return policies for shirts?

Good warranty and return policies will help increase customer trust. Typically, high-end shirt brands will apply a 30-day warranty and return policy for manufacturer defects. Clear regulations on conditions, processes for returns and warranties are needed.

Are there any tips for running a successful shirt store?

Tips for running a successful shirt store include:

• Clearly define style and brand positioning: From the start, clearly define the main style and brand positioning for the shirt store. This helps create differentiation and attract the right target customer group.
• Thoroughly research the market and customer needs: Before doing business, thoroughly research the market, grasp fashion trends and customer tastes. From there, choose suitable shirt designs and materials to meet market demands.
• Diversify sales channels: Besides traditional stores, expand online sales channels such as websites, fanpages, e-commerce platforms. Multi-channel business helps reach more customers, increasing sales opportunities.
• Optimize product display and arrangement: Reasonable, eye-catching display and arrangement of shirts will stimulate customers’ shopping needs. Should divide clear areas by design, color, material for customers to easily search and choose.
• Implement attractive promotional programs: Regularly organize promotional programs, discounts on special occasions to stimulate shopping demand. However, consider reasonable discount levels to avoid affecting profits.
• Take care of loyal customers, focus on remarketing: Build a loyal customer system, regularly send information about new products, promotional programs via email, SMS. Focus on remarketing to encourage customers to return to buy.
• Continuously update fashion trends: The fashion market is constantly changing, so it’s necessary to regularly update new trends in shirt styles, colors, patterns. This helps meet diverse customer needs, increase competitiveness.

Which unit makes quality, professional fashion store uniforms?

With extensive experience in the garment industry, DONY confidently is the top choice not only providing superior quality uniforms but also bringing professional, dedicated service, meeting all your requirements.

Advantages when ordering at DONY:

• Unique, impressive designs that express brand personality.
• High-quality, durable materials that bring comfort to employees.
• Meticulous, strong stitching, ensuring durability and aesthetics.
• Diverse colors, sharp printing, clear brand logo and message.
• Competitive prices, fast delivery, meeting all your needs.

Especially, DONY also brings attractive offers:

• Free consultation and design.
• Free sample making for large orders.
• Long-term product warranty.
• Flexible exchange and return within 15 days.

Let DONY accompany you on the path to building a successful shirt business brand. In addition, we also have custom fashion shirt manufacturing services as per request. Contact us today for a quote and detailed consultation!