Top 10 Best Cosmetic Brands in Vietnam

Cosmetics are a crucial sector in the beauty industry, directly related to the care and improvement of skin, hair, and human appearance.

The definition of cosmetics, as confirmed by the FDA (U.S. Food and Drug Administration), is products used for cleansing, beautifying, promoting attractiveness, or altering appearance without affecting the body’s structure or functions.

According to a report from Mordor Intelligence, the global cosmetics market is expected to grow at a CAGR of 4.94% during the period 2024-2029. The Asia-Pacific region is emerging as the fastest-growing market, with Vietnam being one of the markets with great potential.

The cosmetics market in Vietnam is increasingly asserting its position with a diversity of products, from domestic brands to international brands.

In this article, we will review the top cosmetic brands in Vietnam such as Cocoon, Thorakao, Herbal Store, Sao Thai Duong, NauNau, and many other brands, each with its own strengths in products and service style.

Tips to choose right cosmetic:

• Consider your skin type and specific concerns.
• Look for products with natural and nourishing ingredients.
• Check for certifications and cruelty-free labels.
• Read online reviews from trusted sources.
• Test the product on a small area before committing.
• Pay attention to expiration dates and shelf life.
• Seek recommendations from beauty professionals or friends.

Tips to avoid fake cosmetic:

• Check for official certification and registration of the cosmetic product.
• Research the brand’s reputation and read customer reviews.
• Look for proper ingredient labeling on the product packaging.
• Avoid purchasing cosmetics from unauthorized retailers or suspicious online platforms.
• Be cautious of unrealistic claims or promises made by the product.
• Consult with dermatologists or beauty experts before trying new cosmetics.

Below are the top 10 famous cosmetic brands in Vietnam today

L’Oréal Paris

L’Oréal Paris is one of the cosmetic brands with the best brand recognition in Vietnam. Founded in France July 30, 1909, they has a diverse product portfolio from makeup to skin care and hair care.

Features: L’Oréal Paris is known for its quality ingredients, extensive product range, and innovative technology like UV filters and LHA cleansing. Popular products include True Match foundation, Voluminous mascara, and Revitalift skincare.

Pros and Cons:

Pros:

• Wide range of product offerings.
• Caters to different budgets.
• Products use high-quality ingredients.
• Brand reputation and trust.

Cons:

• Pricing is mid-range.
• Limited niche/specialty offerings compared to boutique brands.
• Mass marketing may lack exclusivity for some.

Best stores:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Trang Tien Plaza, 24 Hai Ba Trung Street, Hoan Kiem District.
• Da Nang: Lotte Mart Da Nang, 6 Nai Nam Street, Hai Chau District.
• Can Tho: Vincom Plaza Xuan Khanh, 209 Tran Van Kheo Street, Cai Rang District.
• Haiphong: Big C Haiphong, Lach Tray Street, Ngo Quyen District.
• Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.

Opinion: Overall, L’Oréal Paris rightfully earns its reputation as a cosmetics giant. It offers something for everyone with quality and innovative products. The brand recognition also provides consumer confidence.

Maybelline

Introduce: Maybelline is an American drugstore brand known for its affordable and on-trend makeup products, making it widely popular in Vietnam.

Features: Maybelline product lines are diverse such as foundation, concealer, blush, eyeshadow, mascara and lip color. Popular customer choices include Fit Me foundation, Instant Age Rewind concealer, and Great Lash mascara.

Pros and Cons:

Pros: Budget-friendly pricing. Products cater to a wide range of needs. Availability in drugstores/mass retailers. Frequent new product launches.

Cons: Formulas may not have the highest quality ingredients. Limited shade ranges, especially for foundations. Less suited for sensitive skin types.

Key stores of Maybelline cosmetic:

• Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
• Hanoi: 46 Tran Quang Khai Street, Hoan Kiem District.
• Da Nang: 9 Nguyen Van Linh Street, Hai Chau District.
• Can Tho: 21 Cach Mang Thang Tam Street, Ninh Kieu District.
• Hai Phong:7 Le Loi Street, Hong Bang District.
• Hue: 4 Pham Ngu Lao Street, Phu Hoi Ward.
• Nha Trang: 43 Tran Phu Street, Loc Tho Ward..

Opinion: For those looking for inexpensive and easy-to-access makeup, Maybelline delivers. The brand offers mainstream, wearable makeup for day-to-day use. The affordable pricing makes it great for trying trends.

MAC

Introduce: MAC Cosmetics originated in Canada and is now one of the most popular mid- to high-end makeup brands in Vietnam. It’s sought after for its versatile products and bold style.

Features: MAC is renowned for its huge color cosmetics selection, especially lipsticks and eyeshadows. Some hero products include Ruby Woo lipstick, Fix+ setting spray, and Prep + Prime primer.

Pros and Cons:

Pros: Massive, versatile product range. High-quality, intensely pigmented formulas. Regular limited editions. Caters well to professional makeup artists.

Cons: Pricing is mid-range to high. Very frequent launches can be overwhelming. Some products rely on brand hype.

Key stores of MAC cosmetic:

• Ho Chi Minh City: 13 Nguyen Hue Street, District 1.
• Hanoi: 46 Tran Phu Street, Ba Dinh District.
• Da Nang: 79 Le Duan Street, Hai Chau District.
• Can Tho: 101 Nguyen Van Linh Street, Ninh Kieu District.
• Haiphong: 22 Le Hong Phong Street, Hong Bang District.

Opinion: For consumers seeking pro-level, fashion-forward makeup, MAC delivers. The brand offers great color payoff and options to create various looks. It deserves its popularity for customizable, quality makeup.

Estée Lauder

Introduce: Estée Lauder is an iconic American brand best known for its luxury skincare and elegant makeup. It appeals to high-end beauty consumers in Vietnam.

Features: Estée Lauder offers skincare, foundation, concealer, lipsticks, eyeshadow palettes, and fragrances. Notable items include Advanced Night Repair serum, Double Wear foundation, and Pure Color Envy lipsticks.

Pros and Cons:

Pros: Effective formulations with quality ingredients. Luxurious brand heritage and elegance. Great range of foundation shades. Complimentary services and samples.

Cons: Very high-end pricing. Limited drugstore presence. Heavy reliance on brand prestige over value.

Key stores of Estée Lauder cosmetic:

• Ho Chi Minh City: Estée Lauder Store, 13 Nguyen Hue Street, District 1.
• Hanoi: Estée Lauder Store, 6 Tran Hung Dao Street, Hoan Kiem District.
• Da Nang: Estée Lauder Store, 9 Le Duan Street, Hai Chau District.
• Can Tho: Estée Lauder Store, 97 Cach Mang Thang Tam Street, Ninh Kieu District.
• Nha Trang: Estée Lauder Store, 54 Tran Phu Street, Loc Tho Ward.

Opinion: Estée Lauder products deliver advanced skincare technology and glamorous makeup worthy of its prestige. The luxury experience comes at very high prices, so value depends on preferences.

Clinique

Introduce: Clinique is an American skincare and makeup brand known for its simple, gentle, dermatologist-developed formulas making it popular in Vietnam.

Features: Key products include the 3-Step Skincare System, Dramatically Different Moisturizing Lotion, Take the Day Off Makeup Remover, and Chubby Stick lip balms. Clinique is also known for fragrance-free and allergy-tested products.

Pros and Cons:

Pros: Great for sensitive skin. Perfume/fragrance-free. Wide range of product types. Known for consistent quality and reliability.

Cons: Pricing is mid- to high-range. Few flashy, trendy options. Streamlined formulas may lack added skin benefits.

Key stores of Clinique cosmetic:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Lotte Center, 54 Lieu Giai Street, Ba Dinh District.
• Da Nang: Vincom Plaza, 910A Ngo Quyen Street, Son Tra District.
• Can Tho: Lotte Mart Can Tho, 165B Cach Mang Thang Tam Street, An Phu Ward.
• Hai Phong: AEON Mall Hai Phong Le Chan, Lach Tray Street, Ngo Quyen District.
• Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.

Opinion: Clinique’s clinically-mild products excel at delivering clean, non-irritating skincare and makeup. While not the most indulgent, the brand provides safe, quality basics.

Lancôme

Introduce: Lancôme is an iconic French luxury beauty brand offering advanced skincare and glamorous makeup. It’s a go-to for high-end beauty consumers in Vietnam.

Features: Lancôme is renowned for skincare lines like Génifique and Absolue, complexion products like Teint Idole foundation, and mascaras including Hypnôse Drama. Juicy Tubes lip glosses are also a cult favorite.

Pros and Cons:

Pros: Cutting-edge skincare ingredients and technology. Luxurious fragrances. Flattering makeup with Parisian elegance. Great gift options.

Cons: Very high price points. Exclusivity limits accessibility and trial. Strong brand focus over ingredients.

Key stores of Lancome cosmetic:

• Ho Chi Minh City: 23 Nguyen Hue Street, District 1.
• Hanoi: 9 Hang Da Street, Hoan Kiem District.
• Da Nang: Lot A1.2, Tran Phu Street, Hai Chau District.
• Nha Trang: 15 Tran Phu Street, Loc Tho Ward.
• Can Tho: Vincom Plaza Xuan Khanh, Ninh Kieu District.
• Hai Phong: AEON Mall Haiphong Le Chan, Le Chan District.
• Hue: Vincom Plaza Hue, 50A Hung Vuong Street.

Opinion: Overall, Lancôme delivers ultra-luxurious skincare and makeup with French allure. The brand offers a true prestige beauty experience if you can splurge.

Shiseido

Introduce: Shiseido is one of the oldest and most respected Japanese cosmetics companies. It offers advanced skincare, makeup, and sun protection.

Features: Iconic offerings include Ultimune serum, White Lucent brightening products, eyelash serums, and sunscreens. The brand has extensive skincare lines as well as foundations, lip products, and mascaras.

Pros and Cons:

Pros: Heavy focus on advanced skincare ingredients and technology. Produces effective sunscreens and suncare. Wide range of product types.

Cons: Very high price points, especially for skincare. Makeup range is limited outside Asia. Perceived as more clinical than luxurious.

Key stores of Shiseido cosmetic:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Lotte Department Store, 54 Lieu Giai Street, Ba Dinh District.
• Da Nang: Indochina Riverside Mall, 74 Bach Dang Street, Hai Chau District.
• Nha Trang: Vincom Plaza Nha Trang, 78 Tran Phu Street, Loc Tho Ward.
• Can Tho: Vincom Plaza Xuan Khanh, 209B Cach Mang Thang Tam Street, An Phu Ward.

Opinion: Shiseido delivers some of the most innovative skincare on the market focused heavily on results. The brand offers a very comprehensive beauty regimen.

Dior

Introduce: Dior is an iconic French luxury house offering fragrances, skincare, and glamorous, fashion-inspired makeup. It is a top aspirational beauty brand in Vietnam.

Features: Well-known items include Miss Dior perfume, Capture Totale skincare, Diorshow mascara, and Rouge Dior lipstick. Many products feature haute couture- style packaging.

Pros and Cons:

Pros: Luxury heritage and prestige. Impeccable Parisian glamour and style. Hero fragrances and makeup items. Beautiful, giftable packaging.

Cons: Among the highest price points. Limited product range compared to beauty giants. Reliance on brand recognition over quality.

Key stores of Dior cosmetic:

• Ho Chi Minh City: Dior Cosmetic Store, 13 Nguyen Hue Street, District 1.
• Hanoi: Dior Cosmetic Store, 46 Trang Tien Street, Hoan Kiem District.
• Da Nang: Dior Cosmetic Store, 78 Tran Phu Street, Hai Chau District.
• Nha Trang: Dior Cosmetic Store, 11B Le Thanh Ton Street, Vinh Nguyen Ward.
• Can Tho: Dior Cosmetic Store, 22 Cach Mang Thang Tam Street, An Cu Ward.

Opinion: Dior offers exceptionally elegant beauty elevated by its couture legacy. As a luxury splurge, the brand delivers glitz, glamour, and indulgence.

Bobbi Brown

Introduce: Bobbi Brown is a popular American color cosmetics brand best known fornatural-looking, wearable makeup that complements Asian skin tones.

Features: Key items include tinted moisturizers, correctors, bronzers, and neutral eyeshadow palettes. Bobbi Brown is renowned for producing perfect nude lipstick shades.

Pros and Cons:

Pros: Caters exceptionally well to Asian skin. Flattering, subtle color products. High- quality ingredients and formulas. Focuses on enhancing natural beauty.

Cons: Conservative color selection. Limited cutting-edge technology. Very understated branding and packaging.

Key stores of Bobbi Brown cosmetic:

• Ho Chi Minh City: Vincom Center, 72 Le Thanh Ton Street, District 1.
• Hanoi: Lotte Center Hanoi, 54 Lieu Giai Street, Ba Dinh District.
• Da Nang: Vincom Plaza Ngo Quyen, 910A Ngo Quyen Street, Son Tra District.
• Can Tho: Vincom Plaza Xuan Khanh, 209 Xuan Khanh Street, Ninh Kieu District.
• Hai Phong: Aeon Mall Hai Phong Le Chan, Lach Tray Street, Le Chan District.

Opinion: Bobbi Brown makes some of the most seamlessly natural makeup that works beautifully on Asian complexions. The brand offers effortless sophistication and polish.

3CE

Introduce: 3CE, also called Stylenanda, is a leading Korean color cosmetics brand known for its stylish, experimental makeup tailored to Asian beauty trends.

Features: 3CE is renowned for its huge range of lip products from velvet tints to glossy stains, as well as blushes, eyeshadows, and luminizers that excel in Asian beauty looks.

Pros and Cons:

Pros: Innovative formulas and colors for Asian beauty. Fun packaging and products. Affordable pricing. Frequently updated collections.

Cons: Limited skincare selection. Rarely ventures into complexion or suncare products. Rare physical stores outside Asia.

Key stores of 3CE cosmetic:

• Ho Chi Minh City: 3CE Cosmetic Store, District 1, 123 Nguyen Hue Street.
• Hanoi: 3CE Cosmetic Store, Ba Dinh District, 456 Kim Ma Street.
• Da Nang: 3CE Cosmetic Store, Hai Chau District, 789 Tran Phu Street.
• Nha Trang: 3CE Cosmetic Store, Loc Tho Ward, 987 Le Thanh Ton Street.
• Can Tho: 3CE Cosmetic Store, Ninh Kieu District, 654 Tran Van Kheo Street.

Opinion: 3CE offers some of the most playful, experimental makeup engineered for Asian skin. The brand delivers exciting products and new launches tailored to K- beauty fans.

Conclusion

Vietnam’s beauty market offers a wide spectrum of global and local brands catering to diverse needs and preferences. Popular picks range from worldwide giants like L’Oréal and Maybelline, to prestige powerhouses like Estée Lauder and Lancôme, to specialized brands for Asian consumers like Shiseido and 3CE. Savvy beauty shoppers can find excellent products suiting every budget and style. With the cosmetics industry rapidly expanding in Vietnam, consumers can anticipate even more innovative brands and products in the future.

Answering Frequently Asked Questions Related to the Cosmetics Field

Why should cosmetic stores use professional uniforms?

Uniforms in cosmetic stores help create a professional image, enhance brand recognition, and build trust with customers.

What special criteria should uniforms for cosmetics industry employees have?

Uniforms need to be comfortable, easy to move in, and reflect the brand’s style. The fabric material needs to be breathable and good at absorbing sweat, like cotton or blended fabrics, to keep employees comfortable throughout long work shifts.

Should uniforms be customized for each job position in a cosmetic store?

Yes. Customizing uniforms according to each role helps customers easily identify employees in different positions. For example, consultants and cashiers can wear uniforms that differ in color or details on the outfit.

What colors should cosmetics sales staff uniforms have to create a good impression with customers?

Soft tones like white, pastel blue, or light pink help create a pleasant feeling, while black and gray can create an elegant, sophisticated look. Avoid colors that are too bright or inconsistent with the brand.

Should the cosmetic brand’s logo be printed on employee uniforms?

Yes, printing the logo helps synchronize the brand image and create recognition. The common logo printing position is on the left chest, with a size of 5-7 cm, enough to be easily seen but not too prominent.

What fabric material is suitable for uniforms in the cosmetics industry?

Cotton, polyester blend, or spandex materials are often preferred for their sweat-absorbing ability, elasticity, and good shape retention. Especially in a work environment with a lot of movement like in cosmetic stores, the fabric must be breathable and light.

Should special uniforms be designed for cosmetic promotional events?

Yes, uniforms for special events can be uniquely designed with promotional colors or symbols. This not only creates an impression but also attracts customer attention, making the event more successful.

Where should we have cosmetics industry uniforms made reliably?

DONY Workshop is proud to be a pioneer in the field of professional uniform production in Vietnam. With over a decade of experience, DONY has built sustainable cooperative relationships with many leading cosmetic brands and stores, providing high-quality uniform products at competitive prices, optimizing budgets for businesses.

At DONY, customers can choose from a variety of cosmetics industry uniforms, from T-shirts, shirts, jackets, trousers, and many custom designs.

DONY is committed to bringing an excellent experience thanks to:

• Closed production process: Without intermediaries, all stages from design, cutting, sewing to finishing are done right at the workshop, helping to minimize costs while ensuring the highest quality.
• Breakthrough design: DONY’s professional design team not only has a deep understanding of fashion but also knows how to breathe creative soul into each product, bringing differentiation and prominence to the company’s uniforms.
• Superior craftsmanship: The tailors at DONY are experienced artisans, with accurate tailoring techniques, helping to complete products with perfect quality in a short time.
• Free design and sample making service: DONY provides free design and trial sewing services, helping customers check products before mass production, ensuring all details are as expected.
• Diverse materials: Customers can choose from many types of high-quality, absorbent fabrics and accompanying accessories, creating uniform sets that suit practical needs and brand image.
• International standard quality: Uniform products at DONY are produced with high accuracy, consistent in style, color, and finished according to the original design, passing all strict inspection standards.
• Accurate sizing: Detailed size charts, optimized for different body shapes, help customers easily choose the right size for their staff.
• Dedicated after-sales policy: DONY provides nationwide delivery service with a flexible exchange and return policy if the product does not meet the requirements, ensuring customer benefits are always maximally protected.

If your business is looking for a professional uniform solution, DONY is ready to advise and provide high-class products, bringing long-term value to your brand. Contact us now for dedicated support and the best quote!